Chinese Shoe Companies Face Double Test Of No Financial Crisis And EU Anti-Dumping

"Anti-dumping review", which means anti-dumping duties may be extended, China.

The export market is facing the double test of the financial crisis and the antidumping measures of Europe and the United States.

Industry Research Report shows that China

Per capita consumption continues to grow. The report predicts that by 2012, Chinese residents will buy 2.3 pairs on average each year.

This figure was only 1.8 pairs in 2006.

UBS therefore boldly predicts that nearly 800 million pairs a year.

China's domestic market is pregnant.

On the one hand, there are obstacles to export, on the other hand, there is a huge potential consumer market for domestic sales. The development of Chinese shoes and clothing enterprises is facing new opportunities and challenges.

The collapse of enterprises has surged, and small and medium-sized enterprises, which cannot bear the appreciation of the renminbi and the rising prices of raw materials, have entered the minefields, weaving.

The export of enterprises is seriously frustrated, and even normal production has no profit whatsoever.

The average profit margin of import and export enterprises is around 7%. The appreciation of the renminbi has led many enterprises to withdraw from the international market.

From the current economic situation, the demand of European and American countries has dropped, and many export enterprises have not been able to pform immediately, resulting in failure or bankruptcy.

Despite the recent global slowdown in China's GDP growth and high inflation at present, UBS still insists on China.

The industry market takes a positive view. On the one hand, it is based on China's population base and the relatively low per capita consumption. On the other hand, China still has relatively stable economic development under the financial crisis.

The value of the market increased from $7 billion in 2003 to $8 billion 600 million in 2006, with an average annual growth rate of 7.2%.

China's urbanization has brought the middle-income group with good taste.

UBS believes that the group's growth will be China.

The market has a positive impact.

"China's 1 billion 300 million population is divided into 1.8 pairs per person per year.

Son.

Compared with 3.5 pairs in Korea, 5.3 pairs in Japan and 7.8 pairs in the United States, the base is very low.

The report considers China

The market has great potential for growth.

A problem that can not be ignored is that China's potential domestic market is attracting many foreign investment.

Enterprises came to China and built up in China.

,

The exhibition and exclusive stores, looking for domestic partners, trying to carry out localization operations.

Enterprises jointly "China" in Chengdu

"Capital" has created a name.

The name of the pavilion.

The pavilion covers an area of 800 square meters, showing nearly 500 new brands in Italy.

Sample.

The responsible person even said that

The pavilion is a channel for Italy shoe industry to enter the Chinese market directly.

With the development of economy, the footwear industry in Italy has begun to enter the Chinese market in a big way.

Foreign brands may be disdained by low-end brands, but they do not mean they do not.

What about the disinfectant gauze in the first-aid kit?

Made in China.

My portable coffee cup comes from China, and wooden chopsticks in table drawers are also from China.

A small toy car commemorating the Beatles video yellow submarine is also "made in China".

There is even a long time joke in the foreign trade circles that if there is a lack of Chinese made products in the European and American markets, Jesus will not be able to manage the birthday party smoothly.

To achieve long-term business benefits, enterprises need to make qualitative changes.

Professor Hong Tao, director of the Economic Research Institute of Beijing Technology and Business University, said that under the condition of poor export, only by adjusting the industrial structure and pferring the focus to the domestic market can enterprises have a better development space. Only by relying on the strength of the enterprise brand and its strength in the domestic market, can the export market be a long-term business.

But in order to pform from "OEM" to "independent brand" trade mode, enterprises need to go a long way, and need more independent R & D capability and more market development input.

It is a long-term thing to make a brand. "

The main predicament of enterprises is that they have not been able to form strong brands.

The strategic adjustment of enterprises seems inevitable.

The development of foreign brands in China's domestic market is also hard to achieve at present, because foreign brands are not familiar with the local market, and the channels are not familiar. The key is to see the marketing behavior in recent three years.

And the channel is a powerful force in the mainland.

Enterprises still have advantages.