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Shishi Casual Shoes Need To Play The Whole Brand.

2008/11/3 0:00:00 116

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This year, when all kinds of enterprises are facing great pressure, Shishi shoe industry can still ride the fishing boat in the storm. In the first 9 months, the output value and sales value of Shishi shoes increased by 25%% and 27%% respectively.

The value of export delivery increased by more than 59%%.

Footwear industry added value tax 50 million 260 thousand yuan, an increase of 8 million 430 thousand yuan, an increase of 20.15%%.

The leisure shoes of Shishi have already had a small climate at home and abroad, but there is no professional exhibition of casual leather shoes in the whole country.

Shishi dozens of casual shoe companies have to go around for a ride.

Annual "4. 19" Jinjiang Shoe Fair is mainly sports shoes, the market is different, the product is not the right way, the customers are also not able to sign.

As a result, some shoe companies in Shishi went to participate in the competition. They felt "no match" and no matter how prominent they were.

"Stone lion shoe industry should be completely unique, create a professional exhibition platform in the local, the stone lion leisure leather shoes as a whole to do a strong brand."

Recently, the chief executive of Shishi shoemaking association again put forward this assumption.

After 20 years of development, Shishi's casual leather shoes have entered the market independently and have a large number of consumers in the domestic market.

According to Lin Heping, President of Shishi Footwear Association, there are more than 60 large casual shoe companies in Shishi. If we add some shoe manufacturing enterprises and smaller shoe enterprises, the total number will reach 200.

A national shoe last R & D center is also located in a famous shoe company in Shishi.

In this year's foreign market extremely difficult situation, Shishi shoe industry has not only maintained a good export momentum, but also many shoe manufacturers domestic market sales are still strong.

Shishi casual footwear enterprises take positive measures to cope with the complex economic situation, attach importance to technological innovation and brand effect, introduce advanced production equipment from abroad, continuously develop new products, improve production capacity, and strive to develop domestic and foreign markets in a two pronged way.

Rich birds set up R & D centers in Xiamen, and gathered more than 60 Chinese and foreign designers to focus on the design of leisure shoes styles, materials and accessories.

In the first half of the year, the export volume of Shishi only increased by 156%% compared to the same period last year, and a large number of Shishi casual shoes exported to many countries and regions in Eastern Europe and other countries through foreign trade agents.

From the statistics of municipal tax statistics, the value added tax of 6 backbone shoe enterprises increased by more than several hundred thousand yuan over the first 9 months, of which 1 well-known shoe enterprises increased the value added tax by more than 1 million yuan.

Other shoe materials and casual leather shoes enterprises are also developing rapidly. The value added tax of the two key leather enterprises increased by 3 million 300 thousand yuan and 1 million 490 thousand yuan respectively.

A few days ago, at the Asia Europe summit held in China, a vice president of Shishi Footwear Association noticed a detail on television: the French President Sarkozy wore a pair of casual leather shoes at the summit.

This once again indicates that as people's lives are becoming more and more casual, casual leather shoes will become more and more popular with their style of comfort, fashion and casual.

"Shishi casual leather shoes" is an important part of Shishi casual wear famous city. Shishi casual shoes are a dark horse that is killed from the fashion of many shoe products, and the dark horse should run farther.

And to run farther, Shishi casual shoes must make the overall brand bigger and stronger.

At present, the Municipal Economic Bureau and other relevant departments are making an analysis of this proposal, and strive to work together with the industry to push the "big brand" of Shishi casual shoes to a higher sales platform.