How Will China'S Footwear Industry Base Itself On Domestic And Foreign Markets In The Face Of Difficulties?

The industry is facing another severe test: the appreciation of RMB continues to rise, the price of raw materials increases, the adjustment of national processing trade policy, the improvement of environmental protection requirements, the rise of labor costs, the attack of financial tsunami, and the EU's anti-dumping "sunset review"......

With the consequent reduction of orders and low profit margins, many SMEs are facing a difficult situation of bankruptcy.

How can China's footwear industry solve the dilemma and find a way to survive in the domestic and foreign markets?

Chinese shoe enterprises need to "emphasize tight encirclement". Where is the way?

The industry has developed rapidly in the past 10 years. At present, there are more than 30 thousand production enterprises, about 4000000 of the direct employees, and about 10000000000 pairs of shoes, accounting for more than 50% of the world's total.

The industry's top concern is that the European Commission will produce products for China and Vietnam.

The anti-dumping measures are "sunset review".

This means that if the review is passed, the European Union formally imported leather shoes from China in 2006.

A 16.5% year anti-dumping duty will be extended for another 12 months to 15 months.

The base convened to respond to the coordination meeting.

Go all out to answer.

According to the news from the Ministry of Commerce, up to now, 60 enterprises have been actively responding to the lawsuit, and the number of the enterprises responding to the EU anti-dumping investigation is the most.

In addition, China Leather Association, China Light Industry Chamber of Commerce, including Wenzhou

Leather Association, Guangdong

Three places including Fujian, Zhejiang and Guangdong.

The industry organization has formed a united front, echoing with the 9 foreign industries and consumer importers, and will jointly attack and join hands with the coalition.

Dongguan, Guangdong

Wu Xiuhua, director of the Export Department of the industry group Co., said the company is very concerned about the sunset review and is actively preparing for the prosecution and safeguarding its own rights and interests.

"We met with the Dongguan chamber of Commerce several times to discuss the response plan and submitted a lot of data and materials to prove that we did not dump."

This China

In response to the sunset review, the main representative of Chinese lawyers, Pu Ling Chen, also appealed to enterprises to respond positively.

"I have three advices, first of all, enterprises should actively respond to, choose the best way of law, reshuffle sometimes is caused by external forces; secondly, to win a market is equal to the realization of the value of" intangible assets "; finally, the successful competition depends on the organic combination of strategy and legal consciousness.

Chinese enterprises must understand that we do not fight for a defense for any enterprise, we are for the whole Chinese system.

Industry defense ".

Export growth has been declining and the price advantage has been shrinking.

From January to July this year, our country

940 million pairs of exports, an increase of 7.57% over the same period, an increase of 9.3 percentage points, an increase of 3 billion 200 million dollars, an increase of 14.15%, an increase of 5.6 percentage points, and a double price of 3.41 US dollars, an increase of 6.23% over the previous year, an increase of 4 percentage points.

In addition to high tariffs, Pakistan, Peru, Venezuela, Canada and other countries have recently introduced China to China.

Anti dumping measures were taken, and the impact of the global financial turmoil was increasingly apparent, and the external demand market was shrinking rapidly.

Enterprises are facing unprecedented pressure.

Wu Xiuhua told reporters that the company's export market is mainly in the United States and Canada.

"Orders for this year are about 20% less than last year, and the situation is not optimistic."

In this regard, Xu Yong, vice chairman of China Light Industry Federation and honorary chairman of China Leather Association, held the "China International Leather" on the 3 th of this month.

China's leather and shoemaking enterprises must pay attention to developing diversified international markets, and actively open up new markets in Central Asia, the Middle East, Africa, South America and Southeast Asia, while maintaining the original markets of the United States, the European Union, China, Hongkong, Japan and Russia.

While gradually expanding the market share of the mainland, we should also take into account the southeastern coastal areas and the northeast, northwest and southwest regions.

Enterprises have begun to act positively.

Zhou Jing, the Export Department of Quanzhou Baofeng shoes industry Co., Ltd., Fujian, said that under the severe situation of sharp reduction of 30% to 40% in the US and Europe, the company is making full efforts to open up the Southeast Asian and domestic markets, and has begun to try to launch trade through e-commerce with emerging markets in Africa and other places.

"They value quality very much. There are several Middle East merchants who are interested in making the order."

"It's not so terrible to beat your brand out, no matter what kind of crisis it faces."

, the manager of the International Trade Department of the Company Limited, said.

The head of the Ministry of foreign trade also told reporters:

Products belong to everyday consumer goods, always wear, but prices will have an impact.

More than 95% of our companies are exported. Under the impact of the financial tsunami, the European and American markets have been affected, but because our brand is doing well, the customer base is relatively stable.

Big countries, not many brands, hope that the whole industry will work together to improve the quality and grade of products, forming a group of excellent national brand groups, and lay a good foundation for striving to create world famous brands.

Liu Suilong, vice president of the chamber of Commerce, said in an interview with reporters that he hoped that relevant government departments would give priority to arrangements for enterprises with famous brand products to expand production, technological pformation, development and scientific research, and encourage qualified enterprises to create provincial, national and even international brands.