CCTV Kanglong Wushu Conference Breaks Through Pan Entertainment

At present, many industry experts and scholars are lashing and rebuking the phenomenon of entertainment in China's media industry.

China's media industry's "follow the trend of entertainment" phenomenon is really deride, and even more, it leads the political report to the edge of Pan entertainment.

Some media commented that it is no doubt that this is an era of Pan entertainment, and the attention economy is developing rapidly. Although this is a sign of high social material and spiritual civilization, people should also prevent excessive entertainment. Otherwise, people will be changeable and impetuous.

The root of Pan entertainment is commercial communication.

Dissemination of commercialization can solve many problems and bring great benefits.

But it has two sides, and the other is to promote the prosperity of entertainment.

Some experts also say that entertainment under commercial operation is not entirely absent.

OK, just entertainment oriented cultural orientation is very important.

Since 90s, with the increasing popularity of leisure concept, leisure consumption is burning like a star in the public mind.

In 2001, AOKANG group aimed to launch Kanglong leisure brand, trying to seize China's leisure highland.

But with the entry of foreign leisure brands and brand extension of shoe companies, the casual shoe market quickly entered the Warring States era.

Under such circumstances, how can Kanglong break through its brand?

How to establish Kanglong brand image vitality quickly?

Kanglong has chosen the entertainment communication offensive.

But how should we fight the entertainment communication offensive?

Will it follow the trend of Pan entertainment?

After a series of brand diagnosis and speculation, Kanglong chose to "hand in hand" five sets of CCTV's "Wulin conference" which was launched in March last year, with the image of Kanglong Wulin conference facing the TV audience and martial arts enthusiasts.

The "Kanglong Martial Arts Conference" has been broadcast since then. It has been 1st anniversary. During this period, it has received wide attention and praise from the industry and TV viewers. It has provided a good platform for Chinese athletes and provided opportunities for the development of Chinese martial arts.

At the same time, with the original Chinese Kungfu, "entertaining" the hearts of millions of young people, successfully completed the spread of Kanglong brand "relax" concept.

It is worth noting that the amusement of the Kanglong Wulin conference is not purely entertainment, but rather an ingenuity of "teaching" in music.

We must know that traditional Wushu is an important branch of the Chinese nation's splendid culture for five thousand years. It is speed, strength and change. It is the beauty of mutual restraint and rigidity and flexibility. It is a contest between physical ability and skill, an excellent display of fighting skills and techniques, and highlights the Chinese divine power in five thousand years.

However, in recent years, the quintessence of traditional martial arts in China has been inherited and carried forward by Bruce Lee, Jackie Chan, Jet Li and other movie stars. But after all, these are just the sky and Sky movie culture. It is difficult for people to experience and feel martial arts through a platform.

The appearance of the Kanglong Wulin conference undoubtedly made up for people's shortcomings.

This program inherits the essence of traditional martial arts well, adopts the traditional martial arts arena competition, and takes "no boxing, no level, no deduction" as the core concept. With the aim of "restoring real martial arts and inheriting the essence of Kungfu", it aims to decide the strength of Wushu in the form of competition.

This form of competition is different from the form of routine drills and the form of Western fighting and competition, which is closer to the original appearance of Chinese Wushu.

Since the program was launched, eight boxing schools, including five ancestor boxing, plum blossom piling boxing and six heart boxing, have been on the stage.

At the same time, in order to enrich the content of the competition and attract more Wushu enthusiasts to participate in the Kanglong "Wulin conference", in 2008, Kanglong's "Wulin conference" national selection competition has already started. After the Cai Li FOK boxing Guangdong Jiangmen national trials and the Chen Style Taijiquan Anhui Ma'anshan national trials, Fujian's Quanzhou five Zu Quan national trials were also launched.

All this shows that the "Kanglong Wushu conference" is based on the principle of inheriting and redeveloping first. It is based on the principle of seeking truth from facts to promote the development of Chinese Wushu, and in a sense protects and inherits our national treasure.

Good program quality, professional operation mode, long term scientific planning, and farsighted and breakthrough entertainment programs have brought Kanglong's "Wulin conference" to many attention. It not only set a high rating, but also gained a good reputation.

Wang Zhentao, President of AOKANG group, therefore said: "Kanglong's strategic cooperation with the Wulin conference, AOKANG group has seen that in sponsoring the promotion of the quintessence of Chinese martial arts, it can not only carry forward the national culture and realize the dual value of commercial value, but also create the cultural connotation of Kanglong's casual shoes for the group while making efforts for national culture."