Shoes Dongguan: Confused At The Crossroads, Where Is The Way Of Shoe Enterprises?

The square is surrounded by Dongguan.

And related industries are concentrated in Li Peng's office in this industry where he is the Secretary General of the Asian Footwear Association and Asia.

The editor in chief of the website with the same name.

During the interval of conversation, his phone kept ringing.

Recently, too many people are concerned about the current situation and future of Dongguan's manufacturing industry. Li Peng has just received a research team from Beijing.

He said he was currently running a family run company and interviewed the bosses of the industry face-to-face to do a questionnaire survey.

The associations of such associations are quite numerous in Dongguan, and some are in certain industries, such as

The association, the toy industry association and the furniture industry association are also geographies. For example, a professional town such as Dalang has its own wool textile industry chamber of Commerce.

The chairman or president of a society is often the boss of a large factory, and the real responsible person may be the vice president or the Secretary General.

The association receives a certain membership fee annually, and also relies on resources to do some training, publishing information through the magazine network and other information platforms, as well as earning some income.

Many situations and appeals of enterprises in the industry are conveyed through the channels of the association.

For Li Peng, the important thing at the moment is collecting.

Whether factory operation is deficit or profit, and the judgement of the situation next year, we should also reflect the willingness of enterprises to raise the export tax rebate rate.

In the recently issued policy of the export rebate rate increase of the state,

It has not been upgraded with textile and toy products.

Some chambers of commerce are often related to professional town governments, while others are organized by industrial enterprises.

Because of the service industry, the voice of industry associations may be different from the ideas of local governments.

Therefore, some associations with more professional towns and local government backgrounds are more likely to be less sensitive than those without government relations.

The production line needs about 400 workers. Therefore, more than 8000 people in Dongguan can be regarded as a large factory. Five thousand or six thousand people can only be counted as factories in China, and 4000 below are small factories.

The largest shoe factory in the world, Taiwan Baocheng group, a brand OEM for Nike and Adidas, has 70 thousand people in Yuyuan's shoe factory in Dongguan.

The factory has experienced many shocks, and many of them are closed factories and factories.

The latest wave impact can not be underestimated, the direct reduction of the force from the orders, the European and American footwear market orders this year fell by 10%, and next year the situation is not optimistic, only the United States market forecast will reduce the demand for 150 million pairs.

Enterprises with a relatively small scale from 600 to 2000 people are the most affected. As for smaller factories and small workshops, they are not related. They just start working alone and do not rest alone.

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The export situation of traditional industries is still very grim. An industry insider predicted that after the completion of Christmas order this year, some small and medium-sized shoe factories may no longer start after the Spring Festival closes.

Finding new ways is not only the aspiration of enterprises, but also the expectation of local governments.

The closure at the end of last year triggered concern over the prospects of Dongguan's traditional manufacturing industry. When the more than 4000 employees closed their factories, they left some machine owners running away from some small factories, and even secretly moved away from the machines.

The boss did not disappear, nor did he pay wages in arrears, and he paid financial compensation in accordance with the regulations.

In fact, people in the industry have a saying that those who choose to close are usually those that have just been opened for several years, because they haven't had time to make money. Those factories that are open for a long time and are of large scale will persist even if the economy is not good enough for the time being.

Around the kilometer of the fashion city in the Yellow River, Humen, the wholesale market for clothing is still crowded.

There are many.

The factory said to leave Dongguan, but in fact, as long as they are still making shoes, it is impossible to really leave Dongguan.

After 20 years of development, Dongguan has become the largest in the world.

Production base, every 10 pairs in the world

One pair is produced here.

At present, the annual output is about 1 billion 600 million pairs. At its height, there are 1800 sizes.

Factory, more than 2000 shoe materials, leather, shoe machine supporting enterprises, related supporting shops more than 3000, traders and

There are 650 development centers, 5 material markets and over 1 million employees.

Not only has a huge production volume, but also has formed a complete industrial chain, from the industry information, product design, raw and auxiliary materials procurement, machinery and equipment, personnel training, production and processing, to display, sales, logistics and pportation of the entire supporting system.

Li Peng used to follow

Factory owners have been to India, Indonesia and other places. The final result is that most people still believe that the overall environment of Dongguan can not be replaced.

But in general, there are not many enterprises that really relocate.

Many enterprises in the industry chain are running away together.

Even if factories are set up in the inland provinces or in India and Indonesia, they will not shut down the factories in Dongguan, but will only produce some simple, low-grade, and no time to deliver products in overseas or mainland factories, but the high-end, high technology and rush hour will still be placed in Dongguan.

Before and after the Canton Fair, all the towns in Dongguan held industrial exhibitions, such as

Industry,

, hardware,

In order to attract customers from home and abroad to look for orders, we also hold some industry forums to gather business people, government departments and trade associations to discuss the direction of development. How to deal with the impact of the financial crisis has also become a hot topic.

In front of Premier Wen, he talked about his six words, "development, pformation and upgrading", which is the direction that the local government in Dongguan is pushing for the development of traditional manufacturing industry.

Designer Moro just returned from his vacation, sitting in front of a pile of shoes and shoes, and his Spanish colleague went to the fashion show in Milan, Italy to find out the latest market trend.

Next to the 6 foreign designers' offices, it is called "100 yards" by Huajian. The technical personnel of Huajian plan to collect 100 thousand consumer's foot data and reformulate a set of 100 yards of standard size, so as to make the human body more practical.

Here, technicians demonstrate the formation of 3D images and data through foot scanning, which can be customized for consumers.

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"Custom price is four times that of ordinary products, but there are many ways to customize abroad, and it is also necessary to promote in China."

The staff said.

When the environment is good, the well managed factories and the bad factories can make money, but when the environment is not good, only large enterprises with superior scale, good reputation, stable and reliable technology, and good internal management can survive.

The future may be faced with a process of "shuffling": "if the market demand is to buy 5 pairs of shoes and the economy is not good enough to buy only 3 pairs, then we will strive to do well in the 3 pairs."