Bamboo Fiber In Home Textile Market Is Thriving.
Bamboo fiber has been a hot word in China's home textile industry in recent years. Skillfully bypassing the homogeneity competition and price competition in the home textile industry, bamboo fiber home textile has pinpointed the demand point of modern consumption demand, and ignited the passion of consumers with the concept of health. The authority of China's research on functional textiles believes that the high quality bamboo fiber home textile products have become a fast black horse in the home textile market, bringing unprecedented impact to China's home textile market.
In 2008, China's home textile market ushered in a challenger. Zhu Hua Hua textile import and Export Trading Co., Ltd., a Sino Japanese joint venture, is located in Changsha, mainly engaged in the sales and marketing network development of bamboo fiber home textiles products. The brand of bamboo flower originated from Japan. After 13 years of development in Japan, it has made great achievements. As the development of Japan has matured, the top executives of the company have listed their Chinese market as early as the envy of China.
In 2008, the dream of entering the Chinese market was finally realized. Whether the home textile brand with great popularity in Japan can create brilliance in China, and contribute to the healthy development of China's home textile market, we will wait and see. Okamura Haruo, general manager of Zhu Hua Hua home textile import and Export Co., Ltd., expounded his views on China's home textile market and the wishes and goals of the bamboo flower brand's presence in China.
According to statistics, there are more than 10 million families moving to new homes in one year, and only 15000 of them have market space every year. As an important part of the layout of the new home, it is indispensable to update and purchase home textiles. With the improvement of living standards, the consumption potential will be greatly improved, and more and more attention will be paid to grades, tastes and quality. This requires a large number of fashionable, healthy, creative and quality home textile brands like bamboo flower home textiles.
In response to the question of how to successfully push a Japanese brand to China, general manager Okamura Haruo was very confident: "bamboo flower is very successful in Japan, first of all, its success is excellent quality and quality service. It adopts advanced Japanese technology and selects natural and high quality materials. The whole production process is completely green and pollution-free. The products are deoxidation and debinding by high temperature, and the whole process is biodegradable and natural treated. The bamboo fiber products produced by us get rid of the disadvantages of many traditional textiles, have good antibacterial and bacteriostatic properties, easy to dry and dry, moldy, comfortable to wear and so on.
In short, you can find what you want from it. You can trust it completely. Then, the bamboo flower has a successful marketing and operation experience, and has a strong management team and marketing personnel. We fully believe that the bamboo flower will enjoy great popularity and reputation among the Chinese people.
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