Breakthrough Fabric Technology - A Truly Durable Cotton Market
DeltaGalil, the largest producer of innovative clothing for large retailers and brands across the world, has launched the latest breakthroughs of its fabric technology called "ReaLastingCotton".
DeltaGalil has always been in the forefront of fabric technology, and at the same time building the next generation of cotton. In order to maintain the company's commitment, the "real durable cotton" is more durable than ordinary cotton. It can be washed many times, still keep as new, especially underwear and hosiery products washing frequently, and Delta products are famous for underwear and socks.
EstiMaoz, chief marketing officer of DeltaGalil, said that "really lasting cotton" is a fabric that will change the purchasing habits of consumers. Because of the advanced and unique finishing technology of the company, the "real durable cotton" keeps the cotton fresh appearance while prolonging the wearing time.
One of the most important benefits of this technology is to enable consumers to shop smarter. Today, with the severe economic environment, everyone is looking for clever shopping methods, reducing expenses and saving money. Consumers are unable to purchase clothing as frequently as they used to. Retailers and brands have the obligation to provide consumers with more durable clothing and provide customers with value for money products. Because "truly durable cotton" has the characteristics of wearable, it is an environmentally friendly product. Because of the longer service life of clothing, it has automatically extended the carbon footprint of clothing during a longer period of use, and has also reduced the need to purchase alternative clothing in a relatively short period of time.
In addition to these benefits, "truly durable cotton" also has unique luster and amazing smooth feel, and it will not disappear after washing. Truly durable cotton will be used to produce DeltaGalils 2009 spring series clothing.
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