Bosideng "Leader" Industry To Resist Financial Tsunami

Enterprises enter the cold winter ahead of schedule.

however

The company's more than 500 supporting production and collaboration enterprises still usher in the "hot winter", business is booming, and some enterprises' profits even increase compared with the same period last year.

Many executives say that this is due to the guidance and drive of Bosideng.

There are more than 4800 enterprises.

Because of the success of Bosideng, many small and medium-sized enterprises have followed suit to produce.

Mainly, but because of the general scale is not large, most can only support the small profits.

When the financial tsunami hit, many enterprises began to decline in efficiency.

Gao Dekang, chairman of the company, found this phenomenon and took the lead in holding a small and medium-sized enterprise Symposium in Changshou City to give you a "friendly reminder".

The company is the largest in Asia.

Enterprises are also China.

The industry has won the title of "world famous brand". Its down jacket sales ranked first in the country for 13 consecutive years. Its brand of snow flying feathers has been sold for second consecutive years in 8 years, and hundreds of millions of dollars are paid annually.

There are more than 500 enterprises for Bosideng supporting production and cooperation.

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Bosideng has strong strength in brand and technology, and has a complete marketing network at home and abroad. It has not been seriously affected. But Gao Dekang said: "what is the meaning of" leading brand "and" leading "by the textile industry association? It means that we should not only consider this enterprise, but also think of the development of our peers, especially the survival of small and medium-sized enterprises.

It is our bounden duty to help the small and medium-sized enterprises to tide over the difficulties with the resources superiority of the large enterprises. "

Gao Dekang, vice president of the association, advocated in the industry to "enhance the enterprise's independent innovation consciousness and ability."

At the forum of Changshou City textile and garment enterprises, Gao Dekang pointed out the inherent deficiencies of small and medium enterprises, and thought that there was no way out for further homogenization competition.

He suggested that manufacturers should eliminate inferior products, produce more high-quality products, avoid the same products and develop new products.

"The most important thing is to develop new products, the sooner the better, the more the better!"

Gao Dekang said.