About "What Can You Expect From A Pair Of Shoes"?
Brief content: and professional Marketing When people read this place, they will instinctively judge that this must be a brand soft propaganda. Bad children love CONVERSE. "As for CONVERSE, shoes My feet are always standing outside the mainstream society, even beyond the supposed upper class.
它永遠是主角，標志著你的身份和流派，你向往的你想要的，你不屑的，和你最脆弱的。粉紅色的《經濟觀察報》放在辦公桌上，靜靜的，仿佛是在呼吸。
The 49 edition of November 11th is the front page of lifestyle. There is a piece on it: what can you expect from a pair of shoes? "The eyes of readers. After 80, he wrote "Miss Bao Yu", who is a columnist of Hongkong Ming Pao Weekly. And in the text CONVERSE brand The detailed description also makes people quickly enter the theme of CONVERSE's consumer culture.
When a professional marketer reads this, he will instinctively judge that it must be a brand name.
"Bad children love to wear." CONVERSE " At the beginning of the article, people could not help thinking. What is the relationship between the pink Economic Observer and CONVERSE brand? What is the meaning of such a rock like essay in a newspaper called "upper class" (at least in mainstream society)?
"As for CONVERSE, shoes My feet are always standing outside the mainstream society, even beyond the supposed upper class. It is always the protagonist, marking your identity and genre, what you want, what you want, what you despise, and what you are most vulnerable to. The pen used in the article is completely the 80 young literary and artistic style.
If you use the search engine immediately after reading it, you will find that this article was completed in the winter of 2007. It's just the climax part of the text. "I believe we are catching up with the best times.
The best time to wear a CONVERSE is because reality is so confusing. CONVERSE The best country, because it is undergoing rapid change; the best city to wear CONVERSE, because Beijing has enough dust, it quickly makes your shoes no longer brand new, but the smell of youth refreshing. This part of the time has not been written in the original manuscript. This part is not like the original content of this article, but with this, the whole article is even more wonderful.
Many readers are moved by the interesting descriptions in the text, and believe that the author himself has first flicked himself and fooled the readers again. The author is a loyal consumer of CONVERSE. She wrote in the article that she bought four pairs in a hundred years of the birth of CONVERSE, and now it can afford to buy PRADA, still with CONVERSE. Canvas shoe 。 This can be regarded as an excellent copy of word of mouth marketing.
She thinks that canvas shoes are a symbol that can go through the past and present, and can even bring people to the future. She thinks canvas shoes are a kind of weapon that is full of mental energy and gives you the tension to attack. She thinks that CONVERSE's rubber bottom sneakers are a kind of "medium" that can help you find your friends. These contents are not only the embodiment of brand culture tension, but it seems that CONVERSE has been able to replace IPOD and become an extension symbol of life style. She even mentioned her boss, a middle-aged woman in Hongkong who was also very stylish, using CONVERSE as her shoes.
The article has the originality and randomness of Internet literature. But the difference is that her article is published in the economic observer, which can be said to be full of challenges. In a sense, it is a controversial thing to display a story of a non luxury brand to those professional managers and knowledge owners.
Yes, in November 14th, this article was reprinted by the bean net. And let all the CONVERSE fans on the bean sauce go deep into the bottom of their hearts. By the 24, the article has been reprinted on several popular networks and received tens of thousands of posts. This shows that this story is not an individual story, but a story that is full of the characteristics of the times and brings infinite sharing and interaction.
但是，這都敵不上在這個經濟寒冬，這篇八零后的隨筆被編輯之后做《經濟觀察報》的頭條這個事件本身更猛。因為，在這篇文章還沒有被整理好，只是在網絡上出現的一年多時間里面，是無人問津的。沒錯，興許這個軟文不用付半分錢，因為這家媒體正好副刊缺料。
In addition, advertisements that should have been published in Fashion Life magazines have quietly melted between the writers and the media, and have penetrated a broader market. More managers, like the "Hongkong boss" of the author, begin to recall the "old days" to savor their "young ways". Just like the author, buy a few pairs of CONVERSE and experience the fun of "bad kids".
My God! What can you expect from a pair of shoes? "This is a headline, but this is a matter of time, place and place. You can really find out from this headline that you can count on the broader market prospects of the brand.
Presumably, more brand operators or marketing executives can get the 42 tone of the marketing campaign from this small text. Editor: vivi
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