What Is The Competitive Advantage Of Zhejiang Leather Clothing Industry?

From the point of view of professional market or export processing and production, the main production areas of Chinese clothing are distributed in Zhejiang, Fujian, Guangdong, Jiangsu, Shanghai, Hebei and other places, forming a large number of regional industrial clusters oriented by product variety, and the speed of development is obviously higher than that of other regions.

So far, there are more than 8000 garment processing enterprises in the province, accounting for 18.2% of the garment manufacturers in China, and 2 billion kinds of garments each year, accounting for 20.8% of the total.

In the year, the foreign exchange earned 2 billion 400 million US dollars, and its ranking in the whole country jumped from the previous eighth to second.

The author thinks that from the point of view of cluster, this is mainly due to three aspects of mutual penetration and mutual promotion, that is, the integration advantages of the apparel industry cluster system in the province, the cluster advantages of various industries and the brand superiority of the cluster enterprises.

The cluster system can be understood as a higher level regional industrial system consisting of one cluster.

As a system, it implies that there are more or less connections and mingles between the internal members.

The clothing industry in Zhejiang is composed of enterprise clusters distributed all over the province.

In the long term development process, these clusters have a clear division of labor on products. In the market operation activities, the phenomenon of cooperation, cooperation and reference between clusters often occurs. Due to the geographical proximity of each other, competition and comparative awareness are very strong in terms of business performance, and finally show strong system integration advantages.

They are based on intelligence (Hangzhou), strength (Ningbo) and boldness (Wenzhou) advantages, each of which produces women's clothing, men's wear and casual wear as the main products, creating distinctive regional characteristics both in product brand and marketing strategy.

For example, Hangzhou women's wear, which is based on academics, has created a group of brands with strong local culture, such as "Jiangnan Bu Yi", "blue sentiment" and "autumn people".

Wenzhou, as a rising star in the garment industry, has acquired the latest information on international clothing through the social network resources of overseas nationals, and has formed a natural, rustic, free and soft fashion.

In addition, the Zhili town of Huzhou city mainly produces children's clothing. The town has 6600 children's wear production enterprises, producing 120 million pieces of children's clothing every year, becoming the "city of children's clothes in China". Pinghu Xinda, Zhuji maple bridge and Haining city have already formed a considerable scale of clothing production, producing sportswear, shirts and leather products respectively.

The implementation of this strategy is not simply relying on the expansion of scale, but from the perspective of preserving the core competitiveness of enterprises, strengthening ties and cooperation with other regional cluster enterprises, and making use of the professional advantages of the latter to develop together.

Take a cashmere clothing enterprise in Ningbo as an example.

Their product diversification strategy is based on cashmere garments, and extends to casual wear, shirts and other products. At present, these new products do not need their own new factories to manufacture, but are looking for professional manufacturers in Wenzhou, Hangzhou and Shaoxing.

This collaboration has even extended to the relevant textile and garment industry clusters in Zhejiang Province, such as textile fabrics and accessories (Shaoxing), leather shoes (Wenzhou), ties (Shengzhou), socks (Zhuji Datang), buttons (bridgehead) and so on.

With the deepening of diversification of cluster enterprises, the cooperation between enterprises will be further strengthened. The resource integration of garment industry in the province will be more reasonable, and the integration advantage of cluster system will be more obvious.

Taking Ningbo as an example, the cluster advantages of garment industry include not only the well known agglomeration economies, but also three aspects: the advantages of regional industrial scale, the talent pool of professional talents, the advantages of skilled labor resources and the strong industrial atmosphere.

At present, Ningbo has already formed the production of Western-style clothes and shirts, and produces such products as woolen clothes, children's garments, knitted garments, silk garments and leather garments.

Total clothing output, sales revenue, profits tax and export delivery value are among the highest in China.

There are more than 1600 garment industrial enterprises in the city, accounting for 4.13% of the total number of garment enterprises in the country, and 1 billion 310 million garment production capacity in the year, accounting for about 12% of the total clothing output of the country.

The industry has introduced the most advanced automatic production line in the world, which can realize computer layout, automatic spreading, production, stereoscopic ironing, automatic packaging and so on.

Modern production equipment has improved the quality of products and enhanced the ability to earn foreign exchange for export and the strength of enterprises.

Such as textile industry, through technological pformation, enhanced product's post processing and deep processing ability.

Production enterprises and printing and dyeing enterprises have also made great achievements in the new round of industrial structure and product mix adjustment.

This not only provides resources support for the development of garment industry in Ningbo, but also makes it possible to build a production system of clothing, printing and dyeing, and accessories.

As the garment industry in Ningbo has formed a certain scale, it has gathered a group of professionals who have been engaged in garment industry for a long time.

Geographical proximity has also promoted competition, enabling these talents to be highly mobile among enterprises.

The flow of talents among enterprises, in turn, promotes competition. It not only makes enterprises compete for talents, but also enables professionals to improve themselves.

Moreover, the flow of talents can bring the advantages of the original enterprises into full play and promote cultural integration among different enterprises.

This is also an important foundation for enterprises to understand each other and learn from each other.

Although clothing production is labor-intensive, skill mastery is still important.

A new branch of the new company of Ai Ni employs a new employee, and the labor productivity is lower than the latter in three years compared with the parent company.

On the other hand, in the eyes of some foreign experts, a prominent problem of Chinese clothing is that sometimes a fashion design and a good edition are excellent, but the quality of sewing is very bad.

This also shows that when the clothing industry develops towards high quality and branding, skilled and well qualified workers still have an advantage that can not be underestimated.

Because of the initial scale difference and the division of labor in the garment industry, the clothing industry in Ningbo did not appear to be in a vicious competition like other regions.

Moderate competition pressure can be pformed into an important driving force for the continuous innovation and development of enterprises.

It is precisely because of the successful entrepreneurial experience of many enterprises and the environment created by the garment industry that a large number of new enterprises are born, which in turn strengthens the agglomeration effect.

Although there are regular exchanges between enterprises, such as meetings of relevant personnel (associations), it is very common to increase mutual understanding among enterprises through informal channels.

"Although modern information conditions have been greatly improved, Internet, telephone, television and other media can help us understand Haier group, but their feelings are still vague and can not really be understood.

But we have a much deeper understanding of enterprises such as Shanshan and YOUNGOR, and we can quickly know about every move they make.

"This information superiority undoubtedly reduces the business risks of enterprises.

At the same time, they enhance their regional brand effect with their brand influence.

Therefore, regional brand and enterprise brand usually promote each other and develop together.

Take the clothing industry of Ningbo as an example.

There are about 700 garment enterprises in the city, and four major groups, such as Shanshan, YOUNGOR, Luo Meng and Yi Xiu, have become famous brands in the national garment industry.