China Baofeng Baofeng Adverse Market High Profile Domestic Sales
Li Xiaolu, a movie star
In the "severe winter", Quanzhou Famous shoe enterprises Baofeng ignites "a fire in winter": a comprehensive March this year. domestic market To open up the "third pole of footwear industry" wealth.
On the 5 th of this month, Baofeng new international held a new conference and investment promotion conference in Quanzhou. international capital Background Hongkong CITIC Capital "marriage" will jointly create "China drag sandals aircraft carrier".
Bao Feng did not disclose details because of confidentiality provisions. financing The amount, but the company said the financing was "tens of millions of dollars".
It has been revealed that in 2009, Baofeng new international will define its slippers completely and invest a huge amount of market operation cost. It will strongly publicize in the CCTV, TV and mainstream newspapers, magazines and other media, and invite the popular actress Li Xiaolu as spokesperson to make the real Chinese slippers first.
stay financial crisis At this juncture, especially for many international investment banks and funds, the investment of CITIC Capital is unusual in the industry.
In this regard, the new investors' evaluation of Baofeng shows their investment points. "Baofeng's experience in the international market and the largest production scale of footwear industry in Asia all make CITIC Capital full of confidence in this investment. They inject billions of dollars into Baofeng to help their domestic brand operation and market promotion. We hope to achieve win-win results through this marriage.
If the most direct benefit brought by the integration with international capital is "financial security", then "its indirect advantage is that CITIC will introduce many advanced ideas".
Chen Qingwei, director and general manager of Baofeng shoe industry, said that Baofeng will build a better internal control system by this way, and "harsh" CITIC will help Baofeng finish this "normative process".
When Baofeng is going public, Chen Qingwei admits that there is no timetable. At present, Baofeng considers how to occupy the market first.
Editor: vivi
- Related reading
- Exhibition | "Magic Weapon" Innovation Of Ningbo Guang Bo Import & Export Co., Ltd.
- News and information | Harvest Of Zhejiang Sai Feng Shoes Co., Ltd.
- News and information | Enterprises Such As Shoemaking Complain Bitterly About The Surging Trade Barriers.
- Learning Area | Introduction And Course Of Cross Stitch
- Learning Area | Classification Of Buttons And Matters Needing Attention In Hand Sewing Buttons
- Power flow analysis | Internationalization Of Chinese Youth Apparel
- Learning Area | Mongolian Costumes: Gowns, Belts, Boots, Jewellery
- Learning Area | Procedure Name For Men's Suits
- Learning Area | Little Man Is Simply Dressed And Glamour.
- Power flow analysis | Create A Mixed Up Gentleman With High Profile
- January 8Th Cotlook Cotton Outlook Index Weakened In 09
- Financial Crisis, Export Shoe Enterprises Need Solid Pformation To Domestic Sales
- Spring Shoe Enterprises Should Deal With The "Road Map" For The Development Of The Market Against Crisis.
- Yangjiang Shoe Enterprises Go Against The Market And Turn Danger Into A New Base For Aircraft Planning
- Steel Industry Will Have A Bumper Harvest In The Second Half Of The Year
- Shougang Caofeidian New Steel Plant Put Into Operation In March This Year.
- Japan Has Developed Super Antistatic Yarn Super "PAREL".
- The Largest Mineral Company Announced A Layoff Of One Thousand And Four Hundred Hundred People
- Identification Of Huayuan Pure Bamboo Fiber Compact Spinning And Fabric
- Stone Lion Gage: Unremitting Innovation Wins Substantial Orders