Yangjiang Shoe Enterprises Go Against The Market And Turn Danger Into A New Base For Aircraft Planning
Under the guidance of trade associations, our city Shoemaking enterprises Actively open up new horizons --
In Yangjiang, the footwear industry is subject to financial tsunami One of the biggest hit industries. Since last August, 90% of the shoe manufacturers in the city have been discontinued.
Face crisis Our market system. Shoe enterprises The industry did not wait to die. Under the guidance of the chamber of Commerce, they took the initiative to attack the old customers while expanding their sales channels. So far, the city has 60% shoe manufacturers to resume production.
The most difficult time is 90% Business shutdown
The crisis of shoemaking enterprises began to appear in July last year. city Clothing and shoes Liu Xinjiang, President of the chamber of Commerce, said that the shoemaking enterprises in our city are usually OEM for large enterprises in Guangzhou and other places. Most of the leather shoes manufactured by these large enterprises in Yangjiang are sold to Russia. During the Olympic Games in Beijing, some shoemaking enterprises were forced to stop production.
"It was thought that after the Olympic Games, the export situation would return to normal. I did not expect a financial storm to make the situation even more grim." Liu Xinjiang said. stay financial crisis Under the influence, the foreign market shrinks, and the phenomenon of arrears of processing fees originally existing in large enterprises in Guangzhou and other places is more prominent. Due to the inability of funds to return in time, the capital turnover of our shoemaking enterprises is not good enough, and the number of enterprises that stop production is increasing day by day.
According to statistics, there are about 500 clothing and footwear manufacturers in the city, including 170 members of the clothing and footwear trade associations and 60 leather shoes manufacturers. Since last August, more than 50 shoe manufacturers have been discontinued. Zhongtian Koda Shoes Co., Ltd., the largest shoe manufacturer in our city, also applied for cancellation in November last year.
迎難而上開拓新市場
The situation is grim, where should shoe manufacturers go? To solve this problem, the answer of Yangjiang Jian Da shoe industry Co., Ltd. is to pform business ideas, develop new products and open up new markets.
Zhang Jianwei, chairman of the company, told reporters that like other shoe making enterprises, the kinder shoe industry began to shut down in July last year. "There is not much thought in the early stage of the shutdown, and I hope it will be cleared at an early date. Later, as the situation changes, we know that we will have to find a way to wait until we die.
張健偉介紹，現在公司主要在忙兩件事情：一是組織隊伍，分赴國內各大城市和歐美、中東等地，調查當地的市場情況，開拓新的銷售渠道；二是組織科技人員，根據調查反饋的情況，研發新的產品樣式，為打開新市場作準備。他說：“如今我們已基本恢復生產，主要是為新產品制造模版，同時客戶下了一些訂單。”健達鞋業只是全市制鞋企業的一個代表。
It is understood that, in order to shake off the current difficulties, our shoe-making enterprises are committed to extending the industrial chain and supplemented two links of R & D and sales. At present, 60% of the shoe-making enterprises in the city have resumed production in varying degrees.
化“危”為“機”籌劃產業基地
"This time financial tsunami To our city Clothing and shoes Although the industry has brought difficulties and even survival crisis, it has also given us an opportunity to seek long-term development. Liu Xinjiang said.
The shoe and hat industry of Yangjiang has a long history and a good technical foundation, but for many reasons, it has not been able to form an industrial base and a market, resulting in a poor ability to resist risks in the whole industry. Through this financial turmoil, the whole industry has reached a consensus on the establishment of industrial clusters.
Liu Xinjiang believes that today is the right time for the Pearl River Delta industrial pfer, which provides an opportunity for the development of our clothing and footwear industry. He revealed.
At present, the Jiangcheng district government has planned about 2 square kilometers of land in the Silver Ridge science and Technology Industrial Park as the production base of clothing and shoes and caps to promote our city. Clothing and shoes Long term development of the industry.
Editor: vivi
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