Financial Crisis, Export Shoe Enterprises Need Solid Pformation To Domestic Sales

Dongguan 2008

This bright spot has been highly affirmed by Huang Huahua, governor of Guangdong Province, who said that Dongguan has been increasing as a "pilot city for the pformation and upgrading of processing trade in Guangdong".

An official of the Guangdong foreign trade and Economic Cooperation Department revealed to the newspaper reporters that, in fact, encouragement

　　據透露，接下來，廣東外貿將致力協助企業加大轉內銷份額，廣東省政府也將于2009年繼續出臺鼓勵扶持政策。此外，記者從海關廣東分署獲悉，省內部分海關與當地外經貿部門配合，建立內銷“快速通道”，對聯網監管企業全面推廣先行內銷、后集中申報的模式，以支持外貿型企業加工貿易貨物內銷。

　　擴大內銷是出口企業的普遍意愿。

According to the survey and statistics of the China Foreign Trade Center, the organizers of the Canton Fair, about 70% of the enterprises participating in the autumn trade fair in 2008 are ready to choose "export to domestic sales".

But the officials also pointed out that business pformation

According to statistics from the Guangdong Bureau of statistics, there are 48000 processing trade enterprises in Guangdong, 35000 of which are Hong Kong funded enterprises. In 2007, the total export volume of processing trade enterprises in the Province amounted to 403 billion 400 million US dollars, accounting for 63.6% of the total export volume of the province, accounting for 40.9% of the total export volume of processing trade, and 16 million people were employed.

This reporter received a plan from the Guangdong provincial foreign trade and Economic Cooperation Department to the provincial Party committee and the provincial government for export to domestic sales, pointing out that Guangdong will adopt a variety of strong policies to promote the domestic sales strategy of the enterprises.

Among them, the provincial government shall establish a system of "promoting provincial Joint Trade Promotion Conference on processing trade expansion", which is attended by the provincial governors, the foreign economic and trade departments and other provincial leaders, and the provincial finance department and the foreign economic and trade department. Second, the target assessment will be carried out, and the party committees, governments and relevant departments at all levels should include the expansion of processing trade domestic sales into the local foreign economic and trade development plan and annual work assessment; in addition, more funds will be implemented and provincial financial arrangements will be made to allocate funds for the expansion of foreign investment and processing trade enterprises' domestic sales.

　　這種獎勵不止對內銷納稅大戶以及創立了內銷品牌的外商投資、加工貿易企業進行獎勵，還對推進外商投資、加工貿易企業擴大內銷工作中取得突出成績的市和部門也進行獎勵。廣東外貿的好壞直接影響著該省經濟大局。

According to statistics, Guangdong's dependence on foreign trade ranks first in the country for 23 consecutive years, 150.99% in 2007 and 87.94% in exports, which is two times the national average.

The above officials of the Guangdong provincial foreign trade and Economic Cooperation Department said that in fact, many years of high dependence on foreign trade and the downward trend of global economy under the current financial crisis are forcing Guangdong to consider speeding up the pformation of export enterprises to domestic sales strategy.

A statistical data obtained by the reporter showed that in 1-11 months of 2008, 6421 new foreign direct investment projects were set up in Guangdong province by the financial crisis. The amount of the contracted foreign capital was 26 billion 869 million dollars, down 15.70% compared with the same period of the previous year. However, the actual amount of foreign investment was still up to 18 billion 614 million US dollars and increased by 14.74%.

Among them, the actual amount of foreign investment absorbed by the service industry was 6 billion 938 million US dollars, an increase of 15.27%.

　　但在實際操作中，“出口轉內銷”顯得困難重重。

Three years ago, Zhang Huarong, the chairman of Huajian shoe industry, the more than 30 foundry of the world's top 50 shoe makers, began to consider strengthening the share of domestic sales to resist risks.

However, after putting in about 80000000 and creating several brands, Huajian postponed the development of domestic sales due to lack of experience, inaccurate product positioning and eager to expand.

Lin Yongsheng, director of Guangdong foreign trade development company, expressed the same view to reporters.

　　而如這些企業轉內銷，其銷售渠道網絡的不健全是困難的第一位，其次設計方面的缺乏和對國內需求的不了解也是轉內銷的突出困難。而解決上述問題，企業需要投入巨額的資金和積累豐富的經驗。但這些都不是一朝一夕的事情。

Lin Yongsheng also said, "although the relevant measures of the government have been partially introduced in 2008, many provisions are too vague to have substantial help.

Editor: vivi