New Year'S Quanzhou Clothing "Special Selling Song"
Summary:
Early in the year Businesses in Quanzhou have offered various discounts. Promotion Activities have ignited people's enthusiasm for consumption. High quality and inexpensive The products are more popular. Today, the foreign trade apparel tail goods and brand discount products have become new choices for Quanzhou people to buy new year products.
So, in the coldest air of this winter, let our reporters take our beloved readers to feel the excitement and embrace of everyone after "Taobao". warm Now!
Scene 1: Tail cargo Popular at the end of the year
Smart businessmen in Quanzhou are already well versed in the eternal consumer mentality that consumers like good quality and low price. In the past two years, discount, special offer, clearance and so on. Clothing tail cargo The consumption pattern is becoming more and more popular. Recently, a shopping mall in Tian An Road, Quanzhou City, produced a red cloth strip of "brand clothing exhibition." the reporter learned that the event attracted many Quanzhou clothing companies to negotiate and participate.
Also on Tian An Road, not far away from this shopping mall, a Quanzhou brand children's clothing store is also surging. Consumers are attracted by the "folding" sign produced by the company, while another casual clothing shop simply touted the banner of "brand clothing, foreign trade returns, 10 yuan" to attract customers.
It is understood that the sale of merchants on Tian An Road is only the "tip of the iceberg" of Quanzhou's clothing market at the end of the year. At present, the "clothing tail goods sale" activity is in Quanzhou. clothing Jinjiang Shishi, a heavy Town, started operation half a month ago. Including the first line clothing brands such as Li Lang and seven wolves, all have held "year-end sale activities".
The boss of a children's clothing enterprise in Quanzhou said: "at the end of the year, some tail products are not handled. For fear of hitting their dealers, fear of affecting brand image. Even so, the "one week sale" offers only a million yuan of sales to the employees and the people around the company.
Not only in Quanzhou, but also in Beijing, Guangzhou and other domestic first tier cities, clothing tail cargo also landed. 3 yuan a piece of knitted underwear, 5 yuan one sweater, 20 yuan one dress has long been commonplace. And these already far from the cost price of the stock clothing tail goods, has become the smart retailer in the eyes of the "meat and potatoes".
鏡頭二：淘寶漸成時尚
For this reason, Mr. Du, a family in the suburb of Quanzhou, met with his "theory" on a daily basis.
Du has opened a home decoration company in Quanzhou. The small days have been booming in recent years. But in recent years, close to the Spring Festival, "digging deep holes and accumulating grain" has made a lot of difference in the purchase of new products. This year, he drove cars around looking for discount clothing and other daily necessities, and even shopping online. He told reporters: "now the cost of buying clothes is only about 1/3 of the past. In fact, it can still dress up the whole family with little money."
He told reporters that the first trick is to reduce the number of shopping malls and enter the "Taobao" in the foreign trade store, which can save more than half of the cost. He said: "before buying clothes are usually priced between 500 yuan to 1000 yuan, and now the general unit price is about 300 yuan."
Another trick is "online shopping", to see the latest shoes in shopping malls, to write down their own brands and styles, and then buy them online. He told reporters: "I look at a brand new leather shoes store price tag 788 yuan, online shopping price is only 268 yuan, nearly 70% cheaper." He said Quanzhou is the world. clothing There will be some concessions at the end of the year in most important producing areas, most of which are sold at 60 percent off of the normal price, which is quite cost-effective. In addition, buying some classic styles during the season is also a good choice, because anti - seasonal clothing is also a good way to save money. Editor: vivi
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