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    Hongkong Agencies Invest Heavily In Quanzhou Shoe Companies

    2009/1/14 0:00:00 106

    In the current

    Domestic and foreign economies

    In most cases, investors have adopted the strategy of contraction front. However, in recent years, Z, an investment organization in Hongkong with international capital background, has made an amazing move: it has injected hundreds of millions of yuan into capital.

    Footwear industry in Quanzhou

    People familiar with the matter say it is global.

    financial crisis

    Since then, a huge amount of financing has been rare in the local industry.

          ◎涉及金額上億元

    Last week, Zhang Miao, managing director of Z company, came to Quanzhou to attend the conference of Quanzhou Baofeng Shoes Co., Ltd.

    At the scene, Zhang received an interview with the Morning Post reporter, which confirmed the injection of Baofeng company. However, he did not want to say more about the specific amount involved. He only stated that "cooperative funds will be put in several steps and the total investment will be tens of millions of dollars".

    According to industry speculation, the Z company's capital injection will reach 100 million yuan.

    In the current state

    Internal and external economy

    Under the circumstances, it is quite unusual for Z to make this investment decision in the field of unattractive slippers.

    In this regard, Zhang said that Z's investment in Baofeng company is a decision made after in-depth study in all aspects, and they are very confident about the prospect of this investment.

    In his view, Z's pragmatic and common development investment strategy has made it a success.

    financial crisis

    The impact is not great, so Z has maintained a strong investment business development, especially in the domestic market, as many international investment banks and fund institutions have been shrinking their investment fronts on a large scale.

    "

    capital market

    The downturn is an opportunity for us, although we will be more prudent in investment behavior, we value the long-term development prospects of enterprises.

    Therefore, we will continue to invest vigorously in areas with high quality and promising prospects.

    Zhang said, "we are very optimistic about the future development of Baofeng in the domestic market, and the pragmatic management style and long-term development concept of Quanzhou's leading bodies are very consistent with our company's investment philosophy.

    We also appreciate the preparatory work and efforts of Baofeng shoe industry to enter the domestic market. "

    According to Chen Qingwei, managing director of Baofeng company, they had contacted with Lehman Brothers before they chose to cooperate with Z company, but because it was not very convenient to communicate with foreign companies, they later decided to choose domestic companies, so they had cooperation with Z company.

    "Because they know more about the local situation, we have a lot of common language with us on the future market."

    Chen Qingwei said.

    For private enterprises in Quanzhou, the combination of venture capital and venture capital is not just about capital.

    For many small and medium enterprises in Quanzhou, it is just in the bottleneck of development.

    Venture capital brings not only capital, but also internationalized talents, advanced management, management concepts, brand resources and channels, and post marketing promotion.

    Regarding this, Zheng six, chairman of Baofeng shoes industry Co., Ltd. and frankly said, "we hope that investors should not only have rich experience in capital market, strong financial strength, but also have rich experience in operation and management of domestic and foreign markets, and provide all-round support for enterprises in terms of capital and management.

    This is really not easy. After all, slippers are traditional industries in the eyes of most people. We have such high demands.

    The financial crisis which started in 2008 has increased the difficulty of this matter. "

          ◎泉州制造業(yè)獲青睞

    The investment community has a famous saying, "only when the tide is out, do we know who is swimming naked."

    Zhang also has similar views on the timing of investment.

    He believes that investment can not be accompanied by the tide. Judging from the quality of a project, many enterprises are doing well when the economic situation is good. At this time, it is not easy to see clearly the risk resisting ability of enterprises.

    When the economic environment is bad, investors can see clearly which enterprises have good overall quality, so this is a good time to choose.

    Since 2007, as the domestic financial market is at its peak, private enterprises in Quanzhou are also favored by venture capital companies. Many venture capitalists have come to Quanzhou to find cooperation.

    It is the investment purpose of venture capital companies at that time to help enterprises to go public and gain more benefits.

    But since last year,

    financial market

    In the short term, the downturn seems to fail to see the favorable prospect of listing.

    In this regard, Zhang explained that for venture capitalists, it is necessary to be patient with a project, so they are investing in a long-term way instead of going into the speculation tomorrow. After the cooperation, they have prepared for common growth, so they have had four or five years of waiting plan for Quanzhou's cooperation.

    For enterprises in Quanzhou,

    Zhang Miao believes that Quanzhou's enterprises have the characteristics of diligently, concentrating and pioneering. This is not easy.

    The spirit of professionalism and pioneering spirit of Quanzhou impressed him deeply.

    Zhang Miao disclosed that the future Z company's investment in Quanzhou will not be limited to one enterprise, but now two Quanzhou enterprises' cooperation negotiations are proceeding smoothly.

    As for the industry and enterprises in which the partners are located, Zhang kept the answer, only revealing that they are all in the manufacturing industry.

          ◎泉企模式受推崇

    Compared with other parts of the country, Quanzhou's enterprises feel less pressure in the global financial crisis.

    At the end of last year, at the forum of Shanghai's financial investment and M & a summit, Wu Ke Zhong, partner of Shanghai Ying Chu Cci Capital Ltd, strongly recommended the growth mode of Quanzhou enterprises.

    Wu Kezhong said that China's private enterprises have these three modes: the Dongguan mode, because the products have no pricing power, enterprises are facing the risk of bankruptcy; Wenzhou mode, enterprises make money by low cost, products occupy the market at low prices, and now they are cornered themselves; Quanzhou mode is global.

    In the financial crisis

    Feel less pressure, and may take advantage of this opportunity to make their business bigger and stronger.

    Wu Kezhong said that enterprises in Quanzhou also started OEM processing at the beginning, whether they were food processing, shoemaking, or processing of faucets and bathroom products.

    By the beginning of twenty-first Century, the export of Quanzhou enterprises encountered some setbacks, which made some enterprises in Quanzhou aware of the risks of OEM business. So they began to pform their own brands and expand their domestic market.

    In recent years, a lot of shoe making enterprises in Quanzhou have done their own work for international brands.

    Therefore, in this global financial turmoil, Chinese enterprises are subject to internal and external pressures, and Quanzhou enterprises are better able to resist pressure.

    He said that the environment at home and abroad has exerted a certain pressure on all manufacturing enterprises. But after years of brand development, Quanzhou enterprises have been able to digest the cost pressure with the brand.

    According to the insiders, the growth mode of Quanzhou private enterprises, which has always been relatively low-key, has suddenly become the focus of attention of venture capital companies. Therefore, in the past two years to Quanzhou, there are many private equity and brokerages in the investor team.

    These investors and brokerages are constantly told that "if you give me capital, I can make the business bigger and bigger", and the market downturn is a good opportunity for enterprises to expand.

          ◎千億元“財富藍海”

    Most of the enterprises in China were unprepared for the twists and turns of the economic situation in 2008.

    If time is back to the end of 2007, it is hard to imagine that the market will be in such a position in 2008.

    In this global financial storm, many production and processing enterprises are suffering from the severe test of declining profits and shrinking market. Most shoemaking enterprises begin to shrink their fronts, and their management behavior tends to be conservative and prudent.

    Reducing business objectives, reducing budgetary costs, layoffs and closing production lines have become ways for some enterprises to cope with the financial turmoil.

    However, in such a big situation, Baofeng shoe industry has made a very "inappropriate" move with the current market situation.

    In 2009, the company announced its full entry into the domestic market. In its 2009 market expansion plan, there were tens of thousands of budgets in marketing.

    In this regard, people familiar with the matter revealed that the rapid growth of domestic consumption led Baofeng to see the opportunity to enter the domestic market.

    At present, all industries are fiercely competitive, but because the slippers are too cheap, the field becomes a "forgotten" corner, so there is potential for large-scale production.

    With the pursuit and improvement of people's taste in life, people began to pay attention to the material, style and brand of slippers. Slippers brand has become an inevitable trend. Slippers will become a new industry that needs upgrading.

    It is predicted that the brand operation of slippers will spawn a fortune blue ocean as high as 100 billion.


    Editor: vivi

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