Textile Industry: Focusing On Industrial Chain Reconstruction Behind "Baotuan"

No winter is insurmountable.

　　抱團作戰

The last third days to be concluded in 2008, that is, December 29, 2008, is undoubtedly a memorable day for Wu Jianmin, chairman of Yantai garment industry association and chairman of Shandong sulang group.

Because, on the same day, 150 textile and garment enterprises in Shandong, which won the "Chinese famous brand" and "Shandong famous brand", and the representatives of 45 large retail business enterprises in Shandong Province, exchanged face-to-face exchanges with Shandong's real estate brand textile and garment preferential entry, excellent advanced shop and preferential settlement, and signed a low threshold "enter shop" agreement.

The signing of the agreement means government support and joint business. It is even more difficult for the real estate brand textile and clothing to enter the mall and enter the famous shopping malls.

In fact, this is only a typical representative of the "tug of war" in the upstream and downstream industries of apparel industry in many parts of China.

Just a month ago, in the southern part of Shanghai, Shanghai and Shanghai science and technology development and exchange center jointly launched the initiative to establish the "Yangtze River Delta textile industry collaborative innovation alliance" formed by the Yangtze River Delta production, learning and research institutions. The dust settled in Shanghai.

"The textile industry cluster in the Yangtze River Delta region is based on small and medium-sized enterprises, and the research power of these small and medium-sized enterprises is relatively weak. Most small businesses lack R & D power, and often rely on skilled technicians to implement small technological improvements to form some technical know-how, which are often at a loss for the common technical problems affecting the whole industry."

In Wenzhou, 18 foreign trade clothing companies including IrDA garment, Weier dress, fan Xi Shi costumes and Tatsu costumes are holding up Wenzhou snow dream group, an international garment industrial park.

"There are excellent foreign trade enterprises."

Similarly, Shaoxing has shifted the textile export market from Europe to Asia and Africa. Two textile industrial parks have been set up in Africa to provide a platform for Shaoxing textile enterprises to "go out" in the form of "tug of arms" and "industrial chain". Now there are more than 70 enterprises in the city, and Brazil and Thailand have opened up the mid-range textile market.

Obviously, "Baotuan" has become a strategy for enterprises to face difficulties.

　　“三種形式”

After the strategy is set, the rest is how to execute it.

At present, the crisis has forced structural adjustment and industrial upgrading of textile and garment industry.

The process of tug of arms is actually a process of industrial chain division and cooperation.

In January 12th, a group of more than 200 people from 40 foreign trade enterprises in Wenzhou, led by the Wenzhou municipal government, went to Hongkong to take part in the fashion festival. They wanted to have closer ties with Hongkong's fashion industry and seek all-round cooperation in product development, so that Wenzhou clothing really "went out".

In addition, in order to expand the domestic market, some garment enterprises in Wenzhou have jointly joined the two or three line cities and rural areas of the country, and are going to set up clothing stores in two or three cities of Tianjin and Hubei, so that products can be directly entered into the retail terminal by the manufacturers and expand the domestic sales channels.

In Zheng Chen AI's view, Wenzhou clothing "Baotuan" is mainly the sharing of advantageous resources, and the joint efforts of enterprises to start the international market development, product R & D design and exhibition platform; the Yangtze River Delta region is mainly complementing the advantages and disadvantages, using the platform of technological innovation, so that SMEs can enjoy product design, technological innovation, quality control, technical training and other services at low cost; Shaoxing is mainly a joint effort among large enterprises to promote the common development of small enterprises.

　　“三個合力”

Everything has its two sides.

Chen Guoqiang also holds that "tug of alliance" is an upgrading of industrial chain and adjustment of industrial structure. He also reminds us that in the process of holding together, we should pay attention to the formation of three resultant forces.

First, the government, enterprises and industry organization level. When the government introduces industrial policies, it should consider for the enterprises, and the action of the industry organizations should also consider the service for enterprises.

The two is the domestic enterprise level, breaking the past single enterprise big and complete, what all do, and assign some tasks to small and medium-sized enterprises, for example, before the big and small enterprises are receiving orders.

Now, due to the crisis, orders are concentrated on large enterprises. Small and medium-sized enterprises have lost orders due to their own R & D and design capabilities. At the same time, large enterprises should pfer the processing links to small and medium-sized enterprises as far as possible, so as to make the division of labor more fine and rationalized, thus enhancing the synergy relationship between enterprises.

The three is the enterprise level at home and abroad. When the market is in good condition, foreign enterprises can provide orders to domestic enterprises, the situation is not good, and the order is missing. At this time, domestic enterprises should think about foreign enterprises and strengthen various cooperation with foreign enterprises.

Editor: vivi