Shen Cheng Enterprises Actively Implement Industrial Pfer To Enhance "Combat Effectiveness"

"This year, the most important thing for us is to pform, take brand awareness as the center, and unite producers and franchisees to establish an economy that shares shares and interests shares, and effectively integrate social resources through a carrier, and then gradually enlarge it."

　　和南極人一樣，面臨外銷大幅萎縮的現(xiàn)狀，許多紡織企業(yè)開始著手調(diào)整戰(zhàn)略。“1998年，剛開始做保暖內(nèi)衣的時候就是大膽創(chuàng)新，之后是大手筆打廣告搞營銷創(chuàng)新，但是當(dāng)時發(fā)展的速度太快，企業(yè)沒有中長期規(guī)劃，整個行業(yè)也經(jīng)歷了挫折。”

Zhang Yuxiang introduced that after closing the door, the Antarctic chose to form an alliance with 5 manufacturing enterprises in Jiangsu, Zhejiang and Guangdong last year, and jointly worked together in production, sales and brand.

For the Antarctic, these places undoubtedly have cost advantages such as land and labor. For example, a garment priced at 100 yuan is 15% higher than that in Shanghai.

Du Yuzhou, President of the China clothing association, thinks that to enhance the comparative advantage, we must first study how to upgrade the eastern part and how to pfer to the central and western regions so as to achieve the adjustment of the advantages.

In fact, in the face of severe challenges to export, the development of domestic demand market has become a new target for enterprises.

If you want to continue to make profits in this huge market, you must have precise positioning.

"Our marketing model will be based on community stores.

Zhang Yuxiang said that 50 community stores will be opened in Shanghai this year, and they will be stationed in supermarkets and counters.

Editor: vivi