The First China Leather Creative Public Welfare Design Competition Will Kick Off
In February 21, 2009, the launching ceremony of "Shenzhen Charity Association BELLE international innovation public welfare fund" and the "first China (Shenzhen) leather creative public welfare design competition" press conference was held in Shenzhen municipal Party school.
Feng Hongzhang, director of the Ministry of Commerce, foreign trade and Development Bureau, Shenzhen municipal leaders, chairman of China Leather Industry Association, vice chairman of China Light Industry Federation, Xu Yong, vice chairman of Shenzhen CPPCC, vice chairman Yao Xinyao of Shenzhen Charity Association, and municipal leaders of Municipal Propaganda Department, municipal civil affairs Bureau, municipal trade and Industry Bureau, Municipal Personnel Bureau, city cultural industry office, city design capital office and other municipal departments attended the ceremony. At the same time, there were more than 100 municipal charities, leather industry associations, competition judges, representatives of leather industry, and heads of small and medium-sized enterprises.
In the face of the menacing world financial turmoil, the export tax rebate reduction, the tightening of processing trade policy and the rising labor costs, the export of leather goods industry has declined sharply. The export orders of leather products in the Pearl River Delta region have generally declined by 20-30%, and the entire industry is facing unprecedented pressure.
At the critical moment, the Shenzhen Charity Association launched the "support fund for small and medium enterprises to tide over difficulties" in February 17th. After Shenzhen's small and medium-sized enterprises were "touted", they again launched a heavy blow. They launched the first response to the project, BELLE international innovation public welfare fund, and jointly launched the "first China (Shenzhen) leather creative public welfare design competition".
According to the Municipal Bureau of civil affairs, "Shenzhen Charity Association BELLE international innovation public welfare fund" was set up by BELLE International Limited for 8 million yuan. Unlike traditional charitable assistance, the fund will focus on "independent innovation and industrial upgrading", which is a new field of charitable assistance.
At present, China's industry is still mainly in the low profit "hard manufacturing" link made by raw materials processing. The strength of "soft manufacturing", such as product design, operation mode and brand cultivation, is still very weak. If we want to enhance the capability of "soft manufacturing", we need to enhance the connotation and ability in product design, operation mode, brand cultivation and so on, so as to achieve "industrial upgrading" through independent innovation.
The purpose of this public welfare fund is to "support industrial development, encourage industrial innovation and promote industrial upgrading". With the aim of "public interest, industry development, independent innovation and social progress", the public welfare fund will enhance the core innovation capability of enterprises and promote the pformation of Shenzhen products from "made in China" to "created in China", so as to win opportunities for SMEs in Shenzhen in crisis. The Shenzhen Charity Association's unique exploration in the title fund is unique in China.
After the Wenchuan earthquake in 2008, BELLE international frequently assisted the public welfare service, and donated about 40000000 yuan to help the earthquake stricken area. This time, the Shenzhen Charity Association founded the BELLE international innovation public welfare fund. It also responded to the government's call to support enterprises' innovation and promote industrial upgrading. They appealed to more and more people of insight in the business community to pay attention to, support and participate in the grand cause of national industrial development.
At the launching ceremony, as a major initiative to support independent innovation, the sponsor, BELLE international innovation public welfare fund, invested 400 thousand yuan to take the lead in the new concept of "public welfare design" in the whole country, making full use of the advantages of charitable projects and industry associations, and jointly hosting the first China (Shenzhen) leather creative public welfare design competition jointly by the municipal Charity Association and the leather industry association.
According to the introduction, the purpose of this competition is to "innovate public interest, advocate originality, explore talents, serve enterprises", and create a platform for leather design talents to demonstrate competitive sports through public support. The first is to create a prize of 100 thousand yuan for the first prize. The purpose is to provide the winners with enough opportunities for entrepreneurship and training so that "creativity" can pform the products faster and promote the optimization and upgrading of the industry. Two, the award-winning original design products belong to the leather industry, and the industry enterprises can participate in converting them into productive forces, saving a lot of R & D and design costs for the enterprises, fundamentally solving the bottleneck of "innovation difficulty" for SMEs, enhancing the core competitiveness of enterprises, enabling them to withstand the crisis of the severe winter. Three, setting up an interactive platform in Tencent net and Shenzhen leather net, encouraging netizens to vote on the selected works through online voting, with a broad mass basis and social participation. There are three characteristics.
This competition is sponsored by the Shenzhen Charity Association BELLE international innovation public welfare fund. The City Charity Association and the leather industry association jointly undertake the competition. According to the leather industry association of the city, the theme of the competition is "national originality, fashion and public interest". The entries are mainly leather shoes and leather bags, which require the participants to be original, with rich imagination and creativity, in line with the international fashion trend, and at the same time have the production feasibility and high practical and artistic value.
Designers and designers who have the ability to design leather products at home and abroad can enter the competition. The competition is divided into two stages: the preliminary and final stages. From February 21, 2009 to mid April, the works are collected and preliminaries. From April to mid May, the finalists are selected for the actual production stage; in May 23rd, the 5 China Pavilion at the Shenzhen Convention and Exhibition Center will hold the final and awarding ceremony during the Fifth China (Shenzhen) International Cultural Industry Expo.
There are 1 top prize winners, 100000 yuan for entrepreneurship or training fund, 2 for two prize winners, 20000 yuan for each award, or 20 for outstanding awards, 3000 yuan for each award. The competition will invite experts from home and abroad to screen and evaluate the entries. Combined with online voting, the winners will be finally weighted.
The city leather industry association said that they should carry out the concept of "public welfare design" and put the competition into an important event of leather industry design every year. The City Charity Association also said that the leather industry's step is just beginning. In the future, more industries and enterprises will be inspired and influenced by this public welfare activity and join the ranks of "public welfare innovation and charity support".
The competition was initially supported by the Ministry of Commerce, the Foreign Trade Development Bureau, the Ministry of civil affairs, the China People's donation information center and the Propaganda Department of the Shenzhen municipal Party committee, the Municipal Civil Affairs Bureau, the Municipal Bureau of trade and industry, the Municipal Personnel Bureau, the Municipal Cultural Industry office, and the design capital office. Many representatives of leather industry representatives at the conference said that the creative public welfare design competition brought talents to the enterprises, helped to enhance the enterprise's innovative ability and design level, and occupied the international and domestic leather market with stronger capacity and competitiveness. It is a great practical matter to solve the difficulties of the industry and enterprises.
Editor in chief: Xu Qiyun
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