Chongqing Version Of "Shanzhai Clothes" Swept Across The National Market.

During the Spring Festival, he borrowed the opportunity to travel along the coast, bought five new spring clothes and returned them to the workers.

The style of two skirts has been modified, which is more fashionable than the original one. Lao Wang explained: "my daughter shouted that the worker had changed the waist and added flowers to the chest."

It is said that the two skirts modified in 5 are the best sellers.

In this regard, Lao Wang has been accustomed to: "we hang out the first day, they went to the cabinet in second days!"

Asked Lao Wang how to deal with similar situations, Lao Wang replied, "when you get a copy of the world's clothes, he'll copy me and I'll copy him."

However, reporters saw many notices of "self respect, reprimand and indecency" on many shop doors.

According to Yu, she has been making wholesale of women's clothing for more than 10 years. He used to make Guangzhou goods. In the second half of last year, she learned about Chaotianmen through her colleagues. She came in several times and sold well. Her sales volume increased by two or three percent compared with Guangzhou's.

Yu said that at present, more than 50% of the merchants in her wholesale city in Sijiqing began to change their routes to Chaotianmen.

It turned out that although many wholesalers came into Chongqing goods, they would change the label producing areas to Guangzhou, Hangzhou or Fujian without taking the sign of Chongqing.

They say that Chaotianmen clothing is only known in the industry, but it is very strange to consumers. It will affect sales, while Guangdong and Hangzhou clothing has long been established in the whole country and even in the world.

In the wholesale market of clothing in Chaotianmen, there are countless bosses like Lao Wang.

It is said that a small scale is said to travel several times a year, to Guangzhou, Fujian, and even Hongkong, to buy some new clothes to come back to do; no money to go out to pick the money in person, it is also simple, aiming at who hangs a nice dress, buy a piece of back, the next day will be able to make the same dress.

It is understood that these wholesalers are behind their own workshop type small factories, most of them are the size of the more than 10 workers, but the division of labor is clear: there is a special copy of the money, as mentioned above; there are special typed, responsible for cutting new styles; there are special accessories for the main fabric and buttons, sewing; and special packaging.

The production steps are as follows: the owner brings back the pattern, while the master is playing the edition, some workers begin to prepare the cloth, then cut, sew and paste the trademark.

Which trademark is available, usually in bulk or in advance.

Because the operation has become a fixed mode, more than 10 workers are working overtime all night, and can be shipped in the fastest second days.

Behind the popularity of the Chaotianmen version of the Shanzhai fashion, Song Xianyang, the president of the clothing industry association, saw an imminent crisis.

President Song told reporters that there were fewer than 3000 garment enterprises in Chongqing, 300 of them were on the scale, and less than 30% of them had their own R & D and design teams. This is the most fundamental reason for the popularity of Shanzhai clothing in Chongqing.

The vast majority of garment enterprises only follow suit and simply copy, do not know R & D and innovation, although the quality of the products produced is acceptable, but because they have not formed their own brands and the added value of their products is low, they can only earn labours of more than 10 yuan.

Song said, in fact, Shanzhai behavior has been in Chongqing for a long time. However, since last year, under the background of a large number of garment production enterprises on the coast, such as closing down, stopping production and limiting production, Chongqing's clothing has been unprecedentedly welcomed, and it has been booming rapidly.

It is reported that Shanzhai dress is of great importance to style and is not very heavy brand. As long as it looks good, it can become a plagiarized object, and then is always dressed in fashionable and bold people.

Song president believes that the time has come to the critical period of pformation of Chongqing enterprises. If we do not want to change the status quo, we will not be able to get rid of the dilemma of "dressing for others."

Song also disclosed that at present, many garment manufacturers who have accumulated a certain amount of problems have already seen problems, and have begun to set up their own R & D team to produce products with their own characteristics.

　　財政扶持本土服企創名牌

Hangzhou women's clothing has influence in the whole country. Mao Senhua thinks that the support policy of the local government can also learn from Chongqing.

For example, the government can take the lead and set up a specialized clothing expert library in universities at home and abroad, so as to provide personnel training and reserve for the development of garment industry in our city. Priority should be given to the technological pformation projects of garment enterprises, and the special development funds of clothing industry should be set up. The funds allocated by the municipal government should be allocated annually for the purpose of rewarding local famous enterprises, and the garment production enterprises with a certain scale of registered capital shall give priority to the right to operate import and export business and give priority to arranging export tax rebates, while constructing specialized clothing industrial parks.

　　“抄底”服裝設計人才

A few days ago, the Chaotianmen Clothing Industry Association announced the recruitment information. The association will represent dozens of garment enterprises to recruit hundreds of garment designers for the whole country.

Song Xianyang told reporters that this year, the association will guide and help garment enterprises to establish their own brands as the focus of their work.

Song analysis, the financial crisis, many coastal garment manufacturers closed down, leading to a large number of skilled skilled workers and experienced designers unemployed, Chaotianmen is taking advantage of this opportunity to absorb a large number of talents into Chongqing, in order to enhance the level of Chongqing clothing enterprises, brand building efforts.

It is reported that after the recruitment information has been issued, dozens of designers and associations from Guangzhou and Fujian have been contacted.

　　渝派服飾規劃即將出臺

Yesterday, Deng Kaiwei, chief executive of Yuzhong District, told reporters that the market development plan formulated specifically for the development of Chongqing style clothing will be introduced recently.

Deng Kaiwei revealed that "planning" will focus on guiding enterprises and strengthening the training of bosses, so as to establish a correct sense of brand development.

　　朝天門要建服裝后方基地

According to the Chaotianmen market management department, it is now stepping up its links with some real estate developers, and plans to build two garment logistics industrial parks covering 300 acres and 500 mu respectively in the Chaotianmen market. Standardized factories, R & D centers, logistics distribution centers and training centers will be built in the park as the rear base of Chaotianmen market.

At the same time, borrowing part of the old shopping malls demolition machine, intends to build a landmark shopping mall in Chaotianmen, to establish various supporting services, in order to provide a development place for the rise of Chongqing clothing brand.

　　“山寨”讓創新聞著狐臭跑

Do you sell your things well?

As long as the technical content is not high, I will be able to have similar products on the market tomorrow, so as to knock off your Shanzhai. I didn't spend so much cost research and development, our performance was almost the same, I was cheap, so I succeeded; original product?

Smell the mountain Fox's smell.

This is the typical feature of copycat products - imitation and fast.

The most powerful areas of Shanzhai are probably concentrated in the electronic products market. From mobile phones to computers, the army that once held the banner of the brand was defeated.

And in areas where clothing and other technologies are lower, as early as the existence of Shanzhai entries, it has become the industry's hidden rules and fighting in various markets. Therefore, we can see that Hangzhou Guangdong clothing has to make Shanzhai into a "real house" in the Chaotianmen market.

From a gray cottage product, from the degree of acceptance by the ordinary people and the market effect, although it has some defects, it should be different from fake and shoddy products.

However, at present, no strict legal definition is given to it. Therefore, more often than not, it has become the pronoun of counterfeit and inferior products, and its demonstration effect has also made the counterfeit and shoddy market directly play the Shanzhai brand.

From another point of view, the appearance of copycat products makes the public's awareness of intellectual property protection more and more weak.

Some people say, for example, if it is necessary to check whether the mountain village is illegal, the staffing of the industrial and commercial departments may not be completed according to the army's preparation.

This is certainly an exaggeration, but the problem we have to face up to is that we can not simply shout out with moral slogans: "Shanzhai", do not fake, Shanzhai, do not infringing, Shanzhai, please innovate.

Because in the market, moral slogans are unbelievable.

After all, the market economy is a legal economy. Shanzhai is a new thing. Only the laws and regulations of the government departments can really distinguish where the bottom line is.

Only in this way can we solve the problem of Shanzhai's identity and let the common people know whether they have been Shanzhai. Let enterprises know how to cope with the attack of Shanzhai, so that the whole market can be regularized and fluently, so as to avoid innovation being surrounded by Shanzhai and Shanzhai to create the embarrassing situation of news and fox odor running.

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