Linqing Textile Enterprises Survive Under Crisis
With the aggravation of the international financial crisis to the real economy, the demand for textiles in the international market has rapidly weakened, and the domestic market demand has also changed. How to develop in difficulties, the textile enterprises of Linqing City, "China's cotton textile and batik famous city", are actively responding to the favorable policies of the state, seeking countermeasures and timely adjustment, and stepping out of a road suitable for their own development.
Despite the adverse situation, at the same time, governments at all levels have introduced favorable policies to help enterprises tide over difficulties. At the same time, Linqing textile enterprises strengthen their confidence and insist on not reducing staff, not reducing wages and not stopping production. According to market changes, we need to strengthen communication with customers and adjust product prices in a timely manner. At the same time, they adhere to strict and meticulous management, timely adjust product structure, reduce production costs, and actively respond to adverse situations.
引導企業保穩定、謀發展
In view of the grim situation faced by the industry, Linqing municipal government pays close attention to the domestic and foreign market changes and national policy adjustment, grasps the operation situation of the industry, and promptly analyzes and scheduls the operation. In December 2008, Linqing related departments conducted a survey on textile enterprises under the situation of financial crisis. They reflected the situation and made recommendations to the municipal government in the form of "industry survey report".
At the same time, we should actively guide enterprises to face up to difficulties and strengthen confidence, protect cash flow, ensure market stability and ensure stability, adjust their thinking in a timely manner, find room for survival, increase structural readjustment, scientifically plan development, and promote pformation and upgrading. At present, Linqing textile industry has initially formed a rational industrial gradient pattern of division and cooperation among large and medium sized enterprises, complementary advantages and common development. Linqing textile industry has been strengthened to avoid the disorderly competition within the industry and enhance the cohesion and market competitiveness of Linqing textile industry.
適時調整產品結構
Faced with the new situation of high-grade textile consumption shifting to middle and low grade under the financial crisis, Linqing Textile Association issued an early warning to enterprises in order to guide enterprises to change their management ideas and avoid market risks. Zhi Hai Textile Co., Ltd. was originally an enterprise mainly spinning and combing 40 or more yarns. In the face of the changing market situation, it increased the production of 21, 32 combed yarn and combed yarn, and made the first order of customers. The company adjusted the technology for second days, and produced products on the third day, which improved the quick reaction ability of enterprises.
Huitong Textile Group, through careful analysis and study of the market, aimed at the special needs of users, developed 40 combed siro spinning and strong twist 50 products, so as to effectively avoid vicious competition in the low-end market and effectively enhance the market competitiveness of enterprises. Yijia garment company and Xinya textile company actively explore the international market and win the recognition of Japanese businessmen by good reputation, strict quality management and high quality products.
科技創新促進產業升級
In the face of the severe market situation, Linqing textile enterprises have abandoned the competition strategy of relying on equipment and price competition in the past, and actively responded to market challenges by increasing investment in technological pformation, improving equipment processing level and product quality. Huaxing Textile Company invested 50 million yuan to launch the 50 thousand combed spindle expansion project. The main workshop has been completed, and some equipment has signed the purchase agreement. After successfully put into production, it will effectively improve product quality and enhance the profitability of enterprises. Huitong Textile Group has successfully produced 80 combed pure cotton yarn through the pformation of the existing equipment, and the market price of the ton has risen from 24 thousand yuan to 35 thousand yuan per ton.
建立適應市場的經營管理機制
The Luxi cotton mill was originally a collective owned enterprise in the city. Because of the inconsistency of management system and the rigid management mechanism, it was difficult for the enterprise to operate in 150 million yuan. In order to establish an advanced and flexible management mechanism and promote the healthy development of enterprises under difficult circumstances, the company implemented bankruptcy reorganization and formed Jin Yuan Tian Ze Textile Co., Ltd.
After the establishment of the new company, the staff of the Department were reduced and the management system improved. The workers' ideas have also changed, realizing the pformation from "relying on the state" to "relying on themselves", and the employees cherish the hard won jobs and become more active. After the restructuring of Luxi cotton textile mill, Linqing's original state-owned or collective textile enterprises have been changed to private or joint-stock enterprises. They have established a flexible and efficient management mechanism to meet the requirements of the market economy, and the vitality and competitiveness of enterprises have been greatly enhanced.
Linqing textile industry has maintained a stable development momentum under the difficult situation, but there are still some contradictions and problems in the industry itself, which need to be solved gradually in the future development.
First, the relative lack of talents, the lack of innovative ability, the lag of technical training, the relatively low quality of management and staff, which, to a certain extent, restrict the development of enterprises.
The two is lagging behind in independent research and development. The proportion of products with high technology content and high added value is low.
Three, the overall level of technical equipment in textile industry is not high, and there is still a gap between domestic advanced enterprises and developed countries.
Four, the overall level of the industry is not high, brand awareness is not strong, and there is a lack of famous brand products.
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