09 The Core Of The "Changshu China Clothing City Cup" Competition Is Creativity.
Recently, the 2009 "China Changshu clothing City Cup" leisure wear design Grand Prix sponsored by the China clothing association and the Changshou City people's Government of Jiangsu province has been launched in Beijing. In the period of difficulties in the industry, China clothing association and local government jointly organized such high standard and high level design Grand Prix, and set up a million prize winners. The news has caused extensive attention in the industry and made the competition an annual event of the year of 2009, which is an exciting and exciting year of textile and clothing industry.
百萬大獎 一擲千金為哪般？
Reporter: the outbreak of the international financial crisis has brought an impact on China's export oriented textile and garment industry. At this time, Changshou City hosted the "2009 China Changshu clothing Cup" leisure wear design elite Grand Prix, and awarded millions of prize winners. How did the Changshu government consider it?
Pan Yunlai: just in the past 2008, China's textile and garment industry encountered unprecedented challenges. However, the state has promulgated a number of policies to expand domestic demand and promote six measures for the development of light industry to alleviate the pressure of the industry, and the revitalization plan of textile industry just released has strengthened the confidence and determination of the pformation and upgrading of Changshu's garment industry.
Changshu is a famous textile and garment industry base in China. It is famous for its large number of enterprises, large scale and high production capacity. How will Changshu's garment industry develop in the face of the current crisis? The president of the China Textile Industry Association has repeatedly pointed out that the financial crisis is also a propeller for China's textile industry to accelerate adjustment and industrial upgrading in a sense. Technological innovation and brand building are favorable weapons to cope with the current crisis and to sail against the current. This Grand Prix is in line with the current economic situation. It will combine technology productivity with cultural productivity, and will lay a solid foundation for the restructuring, pformation and upgrading of Changshu's garment industry.
At present, there are more than 5000 clothing and apparel enterprises in our city, including 8 famous brand products including Bosideng, Xue Zhong Fei, Xue Yun Qu, and so on. There are 18 famous trademarks in China, in addition, 35 products are exempt from inspection products, 75 famous brands in Jiangsu and famous trademarks in Jiangsu. The industrial characteristics are very distinct. The two sections of down garments and business casual men's wear are especially outstanding.
For a local industry, single prominence may mean a relatively simple industrial structure. Holding the Grand Prix and setting up a million bonus, the aim is to attract a large number of excellent casual wear designers at home and abroad to settle in Changshu, and solve the problem of simplification of industrial structure from the source. On the basis of continuing to develop characteristic industries and advantageous industries, we should steadily realize the appropriate diversification and serialization, optimize the structure of textile and garment industry and increase the ability to resist risks.
協同共贏 創意沃土吸引精英人才
Reporter: "2009" China Changshu clothing City Cup "leisure wear design elite Grand Prix is jointly sponsored by the China Apparel Association and the Changshou City people's government. What is the significance of selecting a national industry organization as a sports cooperation unit?
Pan Yunlai: together with the China clothing association, the 2009 "Changshu China Clothing City Cup" casual wear design elite Grand Prix can enhance the authority and influence of the competition from the height of the industry. China Garment Association has rich experience in cultivating and fostering the original clothing brand in China. It has obvious advantages in communication and coordination between the enterprises and the government. The design competition also chose the authoritative media cooperation such as "textile and clothing weekly" so as to match the competition. The big family jointly set up a platform for communication between designers and enterprises, complementing resources, conveying diversified design talents for Changshu clothing enterprises, and reserve power for enterprises' "independent innovation and brand building".
With concerted efforts, we have the confidence and determination to make the 2009 "China Changshu clothing City Cup" leisure wear design elite Grand Prix run, run and run, so that more talents can understand Changshu, Changshu and Changshu in the contest. At the same time, let the industry know that Changshu is not only a famous historical city, a famous cultural city, a famous clothing city, but also a fertile land for designing elite talents.
以產興市 設計引領市場升級
Reporter: speaking of Changshu's textile and garment industry, we have to mention the "Changshu clothing city of China" (formerly Changshu China's shopping mall, hereinafter referred to as the clothing city). The prosperity of the garment city has led to the development of the garment industry in Changshu as a whole. How does this grand prix promote the development of the garment city?
Pan Yunlai: a prominent feature of the development of Changshu's textile and garment industry is that the professional market has promoted the rapid development of the garment industry. Meanwhile, the clothing industry has also nurtured and supported the professional market of clothing. How to improve the vitality and level of circulation in Changshu? In line with the central established policy of "ensuring growth and expanding domestic demand", design innovation is a key step to enhance the market and brand.
The garment city has been established for more than 20 years, from the initial Road market to the greenhouse market, and then to the market of today's commercial buildings. The market scale is expanding and the volume of pactions continues to increase. It has played an important role in gathering popularity, attracting funds, promoting circulation, and solving employment problems, and has produced a good effect of "running a market, promoting one industry, living an economy, and getting rich people".
For a group of Changshu garment enterprises and brands, the clothing city is the booster of their development. From here, we have embarked on the journey to expand the national market. The function of garment city brand incubator is also gradually emerging. Many self-employed businesses have built up industries after finishing their original accumulation, and have realized the leap from small shops to large factories. They have become the most vivid manifestation of "upgrading the industry by market upgrading".
Now, after having a complete production and processing industry chain and a perfect business system, it can be said that the Changshu garment industry, which is well prepared, needs to seek breakthroughs in innovation and design. The national high level competition, which is located in Changshu, is bringing together a large number of excellent casual wear designers for Changshu. I believe that under the guidance of the competition, Changshu casual wear will become the most productive leisure wear production area as predicted by an industry insider. "In the next 2~3 years, the casual wear brand in China will inevitably move from here to the whole country and to the whole world."
Editor in chief: Xu Qiyun
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