Viewing The Survival Status Of Foreign Textile Enterprises From China Fair

The nineteenth China East China Import and Export Fair has come to a close in Shanghai recently.

There are more than 3400 domestic exhibitors at the China Fair. The exhibition is characterized by brand and brand oriented products.

If there is a ray of hope, we must strive for 100 times.

Affected by the international economic downturn, buyers will be cautious about placing orders with enterprises.

Tong Ling, a member of Huaxin home textile, told reporters: "in Shaoxing, some small home textile enterprises now have less than 30% operating rate, and Huaxin home textile not only has more than 1300 employees, but also recruits more than 100 employees.

Enterprises imported advanced home textile equipment from Germany to produce high-quality products that others could not do.

For competitive enterprises, the financial crisis is also an opportunity to take the opportunity to expand market share and make enterprises bigger and stronger.

Shanghai silk group launched its own brand LILY spring summer series ladies wear at the fair.

Chen Jianguo, director of the group office, said: "our company mainly exports clothing, the economy is more difficult, foreigners still want to buy clothes, we always have business to do."

Mr. Zhang of Anhui Tiantai hemp dyeing and printing company, Tongling, said: "for the first time, the first time for the company to participate in the China Fair, we certainly hope to receive more orders from foreign trade, but if the turnover is not ideal, indirect export for other enterprises is also a way to survive."

"From last year, the export orders of the company began to decline," he said. "Although the list is more than half of the total sales volume of the company, it is no longer comparable with the size of the previous 90% of the total sales volume of Shanghai.

But then again, how bad the export situation is, there is always a bottoming out day, so we dare not relax.

Xu Fu, a saleswoman of Shenzhen Fu Bao chemical fiber and textile company, has her own opinion on the market in crisis. "The first time that the company from Shenzhen to Shanghai to participate in the China Trade Fair is that the international market demand is shrinking, but it does not mean that there is no demand.

To join the China Fair is to have more opportunities. If there is a glimmer of hope, we will strive for it. "

Reporters at the exhibition site, many customers gathered a large number of product catalogues, quality assurance books and other information about enterprises and products, to make information reserves for procurement.

Some businessmen expect the export rebate rate to further improve, so as to increase bargaining chips.

　　出口負增長基本已成定局

In view of the future situation of China's textile exports, the views of the industry are almost the same: from the current export data, the export situation of China's textile and clothing is still very grim, and the first negative growth since 1998 is basically a foregone conclusion.

"Negative growth", "no order", "hard to do", "persistence", "boil", "maintain"...

Reporters often hear the most frequent words at the China Fair.

The Chinese textile import and Export Chamber of Commerce pointed out that the textile and garment industry is a fashion industry, whether it is fabric or clothing, manufacturers must have their own unique and consistent with the market trend of design, product development and updating must keep abreast of the rapid changes in the market, enterprises should increase targeted investment.

In crisis, actively joining the domestic market is an effective way for many export enterprises to avoid risks.

Despite the large investment in domestic market and long cycle of investment return, China's financial system is relatively independent and stable, with stable industrial and agricultural production, strong domestic demand, and increasing consumption contribution to economic growth. Under the policy of stimulating domestic demand, textile and apparel as a daily necessities have great potential for growth.

It is also important to improve the overall quality of personnel and strengthen the training of internationalized talents.

Innovation not only includes products themselves, but also includes trade modes (hedging business of foreign exchange, settlement of Renminbi by processing trade, etc.), service contents (insurance, logistics), management mode and so on.

The realization of all these needs the training of comprehensive talents, the leadership judgement of entrepreneurs, and the collective efforts of employees, which is the real driving force for the development of enterprises.

In the past few years, the blind expansion of the capacity of the textile industry and the days of making money with orders are gone forever.

The textile and garment industry started a historic adjustment.

At present, it is the time to tide over the sand and to survive and develop in adversity. We need to have a dedicated vision, tough determination and core competitiveness.

To enhance their abilities in an all-round way is an important rule of survival in crisis.

"Severe winter" is the spring in the past, and opportunities are born in the crisis.

The US market has always been the first in the world to repair itself. From the prediction of major brands, the US market is expected to recover in the second half of this year.

Textile and clothing as consumer goods, their consumption is relatively rigid, the market reaction is also true.

Editor in chief: Xu Qiyun