Keqiao Textile And Garment Enterprises Protect Each Other
Shaoxing's textile industry is a pillar industry on "one piece of cloth". In 2008, this piece of cloth was too heavy, the private enterprise Jiang long holdings collapsed, and the top three enterprises of Hualian Union were reorganized.
Until 2009, finally, in the warm color of a warm breath, the blanket used on the VIP seats came from Zhejiang, Shaoxing, Keqiao, at the inaugural address of President Obama.
"On such an important occasion, Shaoxing's textiles can be selected, relying on excellent quality." Zhu Bangjie, deputy general manager of Zhejiang cyberhome Textile Co., Ltd., told the author. Shaoxing county is one of the largest markets in the country. Keqiao China Light Textile City has become the largest professional textile market in Asia. It has the most complete industrial chain, advanced machinery and weaving technology, and makes a good cloth.
In the current capacity and quality improvement space is not large, cloth "face" articles seem to be more urgent. Strengthening the protection of design and intellectual property rights, advancing to the terminal market, making finished products and branding, these unprofitable but long-term interests have become the consensus of Shaoxing textile enterprises.
On the computer of Zhu Bang Jie, the photos of Obama's inauguration site sent by American partners were saved. Even in Keqiao's kdong Industrial Zone, cyberhome textile is not a big business.
When it opened in 2002, it worked with many small businesses in Keqiao to produce knitted fabrics. "The profit is getting thinner and the competition is more intense. Later, we make products to small areas, and we produce blankets, bedding, quilts and other household textile products." Zhu Bangjie believes that too many similar enterprises are concentrated in Keqiao, and the survival space of small businesses is deep tillage and meticulous work.
In 2008, the six categories of products of the enterprise passed the most stringent hazardous substances inspection of the international environmental protection textile association. "Eco textile is a development direction, and it is also a pass for products to Europe and the United States." Zhu Bangjie said, "the surplus capacity is always relative. The water in this cup is full. You can find another cup. Our strategy is to escape the vicious competition at the low end."
Most of Shaoxing textile enterprises, including cyberspace, mainly developed on the basis of China Textile City. The textile city is the largest textile product market in China, with an annual turnover of about 50000000000 yuan.
20 yuan a metre of cloth, last year's price reduction of two or three yuan, and sales are also declining, "in the past, small profits but quick turnover, now the amount of running can not run," a distributor of Dongsheng Road market of China Textile City regretfully said, "we started too late."
Since 2005, Shaoxing has realized that the running volume has already reached the bottleneck. The Shaoxing economic and Trade Bureau recommends that the printing and dyeing capacity be strictly controlled and gradually reduced. In that year, a 200 thousand ton polyester yarn project was "stopped" by the government due to market saturation. In that year, 35 enterprises in the county implemented mergers and acquisitions.
In the industry, light textile has been banter as "light imitation" - easy imitation. "If I develop a new product, it will probably be a great deal of imitations in the market in a week. Development costs account for about 30% of the price, and no comparison with imitation. The head of a home textile enterprise with an annual sales volume of over 100 million told the author, "overcapacity and disorderly competition of low-end products consume industrial chains and machine advantages."
"Although the volume is large, but we imitate each other, so that new products will soon become low-end, and then price war, only to earn meager profits." The boss said.
Wei Zhonghua, President of Shaoxing Textile Association, said: "in foreign countries, only one or two products can do well in some companies, but in Keqiao, we have 2000 products which may not be able to get significant profits. Because of counterfeiting, the price of China's textile city is always low.
He believed that in order to change this situation, we must attach importance to the protection of intellectual property rights. "The protection of intellectual property rights has been completed, and a large number of designers will be attracted to come to the textile city for development. The arrival of these designers will not only introduce excellent design works to Keqiao, enhance the competitiveness of the Keqiao market, but also improve the taste of Keqiao. On the contrary, if we do not attach importance to the protection work, then the profit of the open market department may not be mentioned.
Editor in chief: Xu Qiyun
- Related reading
- Management treasure | 2019 Summer Clothing Store Clearance Sale Promotion Slogan
- Management treasure | How To Write Advertisements At The End Of The Season? Clothing Clearance Promotion Advertising Slogan
- Management treasure | How To Write Slogans In Promotional Activities Of National Day Clothing Stores? From These Three Aspects
- Fashion shoes | Swarovski X Reebok Club C Brand New Joint Shoe Exposure, Only Do Not Sell!
- Fashion shoes | Adidas Nite Jogger Shoes, White Orange Gray Color Matching, Bottom Moss Password To Seize The Mirror.
- Fashion brand | Naked & Famous X "Dragon Ball Z" New Denim Joint Ride Series Complete Version Released
- News Republic | Sales Of Main Brand GXG Decreased. Online Sales Of Mousse Group Maintained Rapid Growth.
- Fabric accessories | China Textile Federation Delegation Investigates Xuzhou Industrial Textiles Enterprises
- Fabric accessories | Wei Qiao Textile Innovation Management Measures
- Management treasure | How To Share The Skills Of Selling Clothes?
- Viewing The Survival Status Of Foreign Textile Enterprises From China Fair
- Thailand'S Ministry Of Commerce Says Textile Exports To The EU Need To Be Marked With Raw Materials.
- Labour Shortage Is Widespread In Ningbo'S Clothing Industry
- Crisis Affects Xinjiang Linen Textile Enterprises' Reduction In Production
- 2009 Textile Industry QC Group Recommended Commendation Activities Start
- Zhejiang Changxin Textile City Weekly Quotation Brief Comment
- China Textile City 03, 16, The Main Category Of Cloth Sales Quotes
- Weekly Market Briefing Of China Pu Yuan Woolen Yarn Market
- Shengze Textile Raw Material Market 16 Day Fiber Price Quotation Brief Comment
- Shengze Jiaxing Two Cities 17 Nylon Silk Market Quotes