Foreign Trade Textile Enterprises Eyes Shift To Domestic Market
Changshu's "China foreign trade domestic sales center", which is scheduled to open in early June 2009, is now stepping into a tight ending. But its subordinate department distribution center opened in October last year. "Many manufacturers can't wait for the opening day of June this year. They urgently need to digest their inventory." Xia Weiliang, chairman of Jiangsu Changshu Dewei group company, told reporters.
Since the second half of 2008, China's export garment and textile enterprises have suffered an unprecedented "cold winter", and the foreign trade market has been shrinking due to the financial crisis. The winter is coming, and there is no sign of spring in a short time. Many foreign trade enterprises need to continue to survive and develop. "Foreign trade to domestic sales" seems to be a life-saving straw. How to realize the pformation from "export" to "domestic sale" is regarded as the icebreaking action of small and medium-sized export enterprises.
出口壓力迫使加快轉內銷
"Since December last year, the company has 30 thousand items of inventory in the" China foreign trade domestic marketing center "distribution center. Li Binfeng, general manager of Changshu golden sunflower Clothing Co., Ltd. believes that the "foreign trade to domestic sales center" distribution center provides a new window for the display of the company's products. "Every order we have has 2% to 3% reserve, for example, a 10 thousand order, at least more than 2 or 300 pieces will be prepared. On average, we have 500 thousand foreign trade orders each year, which will generate 15000 backlog stocks. In the past 10 years, although a small part has been exported through some other channels, there are still nearly 100 thousand stocks. Li Binfeng told reporters that the backlog of inventory is almost a problem for every foreign trade OEM SME.
Although the export of gold sunflower clothing was not affected by the external financial crisis in 2008, Li Binfeng failed to grasp the expectation of this year. "The company's export volume is nearly 600 thousand. It is not clear what the external environment will become, and there is still some difficulty in maintaining its original performance."
Over the past two years, Li Binfeng has been thinking about how to pfer more business to China. Last year, he began to shift from foreign trade to domestic sales. Apart from the final bill of trade, he also had some of his own brand products. As early as 2003, the company registered its own brand e.linda, and began to develop the brand new model last year. "Last year, only more than 20 thousand brands were produced in this brand. Besides our own backlog, raw materials were also purchased from our peers at a low price. Our share of domestic brands will grow more and more, and we expect to produce 13 to 150 thousand pieces this year.
未開業配貨中心先行
"Whether it is from the long-term interests of export enterprises or the weakness of international market demand, it is an inevitable choice for enterprises to turn to domestic sales. "China's foreign trade marketing center" is helping enterprises to get through the channels. Xia Weiliang said.
Foreign trade domestic sales center has not officially opened yet, and the pressure relief effect on garment enterprises in Jiangsu and Zhejiang provinces has begun to appear. According to reports, in the past few months, there have been more than 300 enterprises gathered here, most of them are export enterprises in Jiangsu and Zhejiang provinces. From October to now, the goods sold are about 5000000 yuan.
The "distribution center" is a zero threshold for foreign trade garment manufacturers. If they have stock and final orders, they can show the samples here. "Here will be responsible for the display and management of these samples, and will also be responsible for negotiating with the merchants who come to purchase, settling accounts, and finally placing orders for the enterprises. This will be a never ending exhibition. It will be displayed every day, and new samples will be launched every day.
It is understood that the distribution center is rare in the national wholesale clothing market. "This model will have good prospects for development in the future. Many of the surrounding operators are afraid that there is no source of goods. The distribution center solves this problem to a large extent."
下游店鋪需求火爆
It is understood that the foreign trade domestic marketing center should be able to manage more than 1000 businesses in the future. The distribution center not only provides a large quantity of goods for thousands of merchants here, but also has a strong radiation effect on the surrounding cities such as Shanghai and Hangzhou.
"Now there are more than 1000 entries." Xia Weiliang said that the enthusiasm of the operators was very high. There were more than 800 before the festival, and now there are more than 1000.
The company should conduct a series of reviews on the qualifications of the reporting merchants, select and stipulate the experience, scale of operation and integrity of the operators, requiring certain purchasing power and commitment ability. "First of all, we must do foreign trade to domestic sales. Second, we require the merchants to be experienced and have a certain scale of operation. The scale of the business settled here is not less than 5 million yuan. If we do not meet the requirements, even if we buy shops, according to the contract we signed, he can only be an investor rather than an operator. The shop is managed and managed by us. "
轉型的低成本選擇
Industry insiders predict that due to the global economic crisis, consumers' demand for textile products will decline. In 2009, China's textile and clothing exports will have a negative growth of 5% - 10%.
"No matter in order to avoid foreign trade risks or deal with the current market is not optimistic, the choice of walking on two legs is in line with the development strategy of garment enterprises. This choice is also the need for enterprises to face future market competition." Liu Chen, domestic manager of Beijing snow lotus Fashion Textile Co., Ltd.
The choice of domestic marketing channels has become the key to decide its future. It is like doing foreign trade for the domestic garment enterprises to do the generation processing; or simply make their own production, sell their own, take the foreign trade store and the tail goods market, or step by step, make every effort to build their own brand, different enterprises are facing their own choice and icebreaking action.
According to the survey of "100 enterprises" of foreign trade clothing enterprises of Guangzhou Trade Fair, it is the most popular channel choice to independently produce and walk the foreign trade stores and tail goods market because of the lowest cost of pformation.
Li Binfeng believes that the "foreign trade to the domestic sales center" distribution center provides a window for the display of products of Kim sunflower clothing company. "We will not take the high-end route in the future, or we will mainly rely on the volume and the low-end route."
Xia Weiliang said, "the foreign trade distribution center helps enterprises to solve their inventory problems on the one hand, and on the other hand, it provides an excessive platform for expanding the domestic market. It is no doubt that there will be tens of billions of sales revenue in the second half of 2009.
Editor in chief: Xu Qiyun
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