Cold Winter And Cold Winter, Wenzhou'S Shoes Are Flying Against The Wind.

This reporter learned yesterday at the annual meeting of Wenzhou shoe leather industry association.

Affected by the financial crisis, export shoes in Wenzhou were 8 million less than 2007 in 2008, but the price increased by 16% over the same period last year, with an average of $5.08 for each pair of shoes, of which leather shoes reached a record $11.22, and the total volume of foreign exchange earned by Wenzhou shoes under the financial crisis still maintained a good momentum of growth.

Last year, the footwear industry in Wenzhou exported over 10 million US dollars to 61 enterprises, and the annual sales of over 100 billion yuan reached 61. The total output value of the shoe leather industry was 652 yuan. Wenzhou (China) shoes were also awarded Zhejiang regional brand names, which is the first time in Wenzhou.

Li Yuzhong, vice chairman of China Leather Association, gave high praise.

He hopes that Wenzhou shoes will continue to tap the potential and create stronger brands and bring more bright colors when the ice is not melting.

On the day of the meeting, the Wenzhou shoe industry crowd gathered, and Li Yuzhong's appeal made many people more eager and eager.

Our city has been in contact with the Liaison Office of the CPC Central Committee and is preparing to hold an African Wenzhou light industry forum to sell more Wenzhou products to the African continent. At present, only 50 enterprises have registered in Lucheng.

In the last year, the exit inspection and Quarantine Bureau of Wenzhou conducted a sampling inspection of footwear exports, and a few Wenzhou shoes still had problems such as unclear identification, hard physical performance and so on.

Xie Rongfang, Secretary General of Wenzhou shoe and leather industry association, issued a proposal on industry self-discipline on behalf of the industry association, called for enterprises to implement brand strategy and increase investment in science and technology. Only in this way can Wenzhou brand burst its vitality under pressure and harvest opportunities in crisis.

The AOKANG cafeteria ate 15 million yuan a year. When the financial crisis did not come, people ate more and fell more. In the wake of the financial crisis, AOKANG improved the canteen and advocated saving. The result was 3 million yuan a year.

Last year, AOKANG changed the old habit of booking tickets hastily, planning ahead of schedule, booking a ticket a week earlier, which saved nearly 7 million 500 thousand of the money. Not only did the money save, where did the executives go, what could he do?

But not long ago, Wang Zhentao took executives to a large number of domestic cities such as Shantou and Xiamen. It turned out that many cities had a lot of rents for the pedestrian street shops. The conservative way to reduce the cost was that AOKANG could save at least 46 million yuan a year this year.

Wang Zhentao also listed the government's support funds, 48 administrative fee waivers and so on.

In fact, AOKANG can save more money because of the financial crisis.

The financial crisis has urged those highly developed enterprises to stop thinking, change their minds and advocate frugality.

The financial crisis has contributed to the change in the supply of the whole industry, and the cost of business is greatly reduced.

Under such circumstances, enterprises have great expectations. If they look back in 5 or 10 years, many people will "cheer for this history."

The historical opportunity at the moment is the test of the wisdom of Wenzhou people.