A Major Turning Point In Export Growth Under The Crisis

Some people blame this on the global financial crisis, but others believe that this indicates the end of the period of sustained and rapid growth of China's foreign trade, and that China's foreign trade enterprises will be forced to reverse the export development strategy.

This is the most widespread economic crisis since the global economic depression from 1929 to 1939.

The negative impact of this crisis on China's foreign trade is also very serious, which can be seen from the closing of the China Fair.

The closing of the nineteenth China International Trade Fair, the foreign trade and export turnover were 5.37% and 39.06% lower than the previous one, which indicates that the demand for international market will continue to shrink this year, and China's foreign trade faces enormous difficulties.

But it is not a cold day. In fact, in recent years, the international pursuit of China's foreign trade and export commodities has made people feel that the sustained and rapid growth of exports is not sustainable.

From 1978 to 2000, China's exports increased from 9 billion 750 million US dollars to US $249 billion 200 million before the accession to the WTO. The absolute increase was US $239 billion 450 million. From 2001 to 2008, after the accession to the WTO, the export volume of our foreign trade increased from US $266 billion 155 million to US $1 trillion and 428 billion 550 million, and the total increase was US $1 trillion and 162 billion 395 million, with an average annual growth of 26.26%.

In 2007, China's import and export trade ranked second in the world, second only to Germany. Its exports surpassed the United States and Germany and ranked first in the world.

At present, China's 210 products export ranks first in the world, including household appliances, clothing, textiles, computers, mobile phones, program-controlled switches, color TV, toys, shoes, furniture and so on. The export of electromechanical products ranks first in the world nearly 40.

However, do not say that in the face of financial crisis, even in normal years, the annual growth rate of global goods trade is only 2%-6%.

Therefore, China's foreign trade exports can not always maintain a high growth rate and increase market share indefinitely, while maintaining or slightly higher than the steady growth of the average growth rate of global goods trade will become a normal trend in the long term.

We should have a clear understanding of this.

But on the whole, our country is still a big country in foreign trade, and there is still a considerable distance from the powerful country of foreign trade.

As a whole, most foreign trade enterprises in China still pay more attention to quantity and quality.

According to the exhibitors of a well-known company in Shanghai this year, the clothing export of the company increased by 5 over the previous year, but its profit has not increased synchronously.

According to the news from Shanghai entry exit inspection and Quarantine Bureau, in recent years, some countries were affected by the financial crisis and trade protectionism was rising. They are pressing the third party testing institutions to raise the inspection standards for Chinese products.

These circumstances indicate that if we continue to win in the past, we will not be able to maintain the growth trend of foreign trade exports. I am afraid it will be difficult to maintain the original market share.

This situation is basically consistent with China's current economic and technological level.

Of course, this is not a bad thing. In some ways, it may be good.

On the contrary, high-end products such as brand-name clothing, shoes, bags, high-grade cosmetics, and durable consumer goods such as high-end computers, color TV, refrigerators, air conditioners, automobiles and so on, are declining because of the sluggish international market demand.

Of course, this is not to say that China does not have to upgrade the level and level of commodity technology, because the crisis will eventually pass, and once the global economy returns to normal, we will lose the favorable opportunity to adjust the product structure.

But while stabilizing the export market of low and medium labor-intensive commodities, we should strive to develop exports of high-end commodities, brand goods and high technology and high value added commodities, so as to speed up the formation of an export commodity system with high quality and low integrity.

But we have to admit that in the face of the increasing demand of the international market, our western medicine, engineering plastics, synthetic rubber, special steel, high precision CNC machine tools, and high-grade Petrochemical downstream products are seldom exported or hardly exported.

At the same time, these high technology and high added value commodities in developed countries are pouring into our country and increasing year by year.

Last year, China imported $3 billion 340 million of synthetic rubber and $7 billion 587 million of metalworking machine tools, representing an increase of 17.5% and 7.4% respectively over the same period last year.

The gap is the opportunity. If we can increase investment in high technology and high value added products R & D and production, we can make a breakthrough, and China's foreign trade will take a new step.

The establishment of new government departments shows that the era of separation of domestic and foreign trade is gone forever.

However, in real work and life, it is not easy to really merge the domestic and foreign trade.

This is a single state-owned enterprise engaged in foreign trade and import and export. Affected by the financial crisis, exports are blocked.

In order to survive, the company decided to implement the policy of internal and external trade starting this year, and has embarked on the work of finding agents and commercial spots.

It is reported that many foreign trade companies are most worried about the domestic market is not standardized, such as counterfeit brand, shoddy, arrears, triangle debt and so on.

In addition, the domestic credit system has not kept pace with the development of foreign trade companies. It is difficult for foreign trade companies to understand the real situation of domestic trade agents.

It can be seen that both domestic and foreign trade can be accepted by the vast majority of enterprises.

But the problem is that if we are forced to temporarily export to domestic market because of the financial crisis, the export development strategy of the enterprises is still flawed after the crisis is over again.

That is to say, the integration of domestic and foreign trade should become a conscious behavior and strategic choice of most enterprises, and must not be a temporary emergency measure.

Take Lianhua chain supermarket, Gome and Suning Appliance Chain store as an example, these enterprises occupy a considerable market share in Shanghai and even the whole country. Unfortunately, they basically have not gone abroad.

In this regard, if the combination of internal and external trade, complement each other and join hands with the host country to jointly develop the international market, China's foreign trade will develop fundamentally.