China Fashion Industry Spring And Autumn Summit Forum Held In Beijing

It was held in Beijing.

For China

What kind of impact did Brand Company, agents and franchisees produce?

How should China's clothing enterprises from this field?

Save yourself?

This summit forum will give the answer.

Exports have accounted for the world.

The topic of 1/5 of total exports has been relished by Chinese people.

It is precisely in this way of thinking that Chinese clothing manufacturers have been busy with product competition rather than brand building.

The outbreak of this traditional heavy product does not emphasize the brand's clothing production mode of the short board began to highlight.

At present, 2/3's garment enterprises are in a state of loss, and the profit margin of the whole industry has dropped from 1.48% in 2007 to 0.1% in 2008.

Of the 6.7 SMEs in the first half of 2008, more than 10 thousand belong to the textile and garment industry, and the vast majority of them are unlicensed, OEM and fixed export enterprises.

However, in China, only 10% of the total clothing output is available, while the remaining 90% are unlicensed, OEM and fixed export.

China does not yet have a name brand in the world. The lack of original brand has always been a pain in the Chinese apparel industry.

Wu Shu, a senior marketing consultant of Beijing fashion management consulting firm, said.

"Clothing entrepreneurs should have an international vision to create.

The road can learn from the experience of international brands and make it more direct.

"Vigorously Innovating marketing mode is a booster to realize the soaring of independent brands.

Domestic VANCL, red children, Xiao Kang's home and Mcglaughlin are a good example of marketing mode innovation.

He said that the average daily sales of men's shirts, which were only two or three years old, exceeded those of large enterprises with many years of history.

The true meaning of van customer's product is not only no shops, no shopping guide, but a deeper level is changing the way consumers experience their values.

Human resource expert Peng Jinbai said.

From the perspective of the internal management system of clothing enterprises, Peng Jinbai said that clothing enterprises should realize the importance of management to increase efficiency and management for development, and put this consciousness into the minds of every employee through long-term propaganda.

"The outbreak of the financial crisis is certainly one of the reasons for preventing the development of enterprises, but the problem should be more rooted in the enterprises themselves. Unfortunately, many enterprises can not realize their own problems."

Zhao Shilin said.

To China's clothing industry Brand Company, general agent and franchisee's influence and enterprise's own problems, we must find out the problem through professional comprehensive diagnosis, and find out the root cause of the problem.

He thinks that the self diagnosis of enterprises should understand the problems and their causes from the perspectives of department investigation, customer research and group discussion.

Wu Shu said.

Liu Qiaomei, a distributor of duck duck down garments, said.