CHIC2009 Starts A New Era Of Creative Clothing In China
服裝——時尚——創意
From meeting the necessities of food and clothing to the display of beautiful and fashionable personal consumer goods, clothing has become the pronoun of fashion. And what is fashion? CHIC2009 tells us that fashion is an idea.
從“設計師廊”到“創意設計區”
The "creative design area" opened for the first time this year has become a highlight of China International Clothing and accessories exhibition (CHIC2009). The "creative design area" is a new exhibition area based on the original "designer corridor", combined with the idea of "cultural creativity and brand value".
Reporters saw that the "creative design area" is located in the W2 Pavilion of the China International Exhibition Center (New Museum), covering an area of 3000 square meters. The designers invited to the exhibition include more than 20 new designers with market potential, professional design studio, and domestic designers gathered in the park. The designers and designers from more than 20 exhibitors in 4 countries and regions in China, Japan, Korea and Lebanon show their creative ideas and works.
According to the organizers, there are 5 main sections in the creative design area, including "the other side" - showing the international trend from the international designer area; the "creative Silicon Valley" - the collective exhibition area of the fashion designer group; the "creative laboratory" -- the design works closely match the market trend and grasp the fashion trend; the "forefront" - the "forefront" design works that publicize individuality and pursue beauty; "he vision" -- the excellent fashion art photography exhibition area, giving people a strong visual impression.
參展商：創意就是力量
Shanghai World Trade mall organized many famous designers and cutting-edge designers of its "ID designer brand integration store" to appear in the overall image. Chen Chao, vice president of Shanghai World Trade mall, said in an interview that the reason for this "big deal" is to see the influence of CHIC16 in the industry. "Whether it is the size, the number of visitors or the status of the exhibitors, it is second to none in China and Asia," and the ultimate goal is to let the industry fully understand the importance of creativity and push the creative concept and creative industry to a new peak.
In the last CHIC, the two designer brands, "Ji Shi", who participated in the exhibition, continued their "two pronged approach" on CHIC2009. Not only did they exhibit regularly at the 144 square meter booth of hall 3, but also displayed their designer's personal creative brand in the newly opened design area of CHIC.
According to the introduction, the creative design area at the W2 Pavilion shows visitors the level of young designers in China. Through the platform of CHIC, it shows the idea of cutting-edge and keen creativity rooted in local cultural designers. The establishment of the region is also a concentrated expression of CHIC's support for local designers.
Besides the designer brand, there are more brands that are inspired by creativity, appreciate the strength of brand design and enhance the brand's gold content. "Why do we succeed in so many brands? This is because Taiping's R & D team is very strong. " Chen Xin, director of planning at Taiping Bird Group Co., Ltd., said: "in recent years, Taiping bird focuses on R & D design. At present, there are more than ten models on average every day, with an average of more than 4000 designs coming out in one year."
The "Taiping bird", located in the W3 women's wear hall, has chosen a super large booth that matches its design ability. The audience in the past has been shocked by it. The overseas Legion also has many unique creative brands. The Christopher Fischer brand in the UK has brought a series of products that are launched in autumn and winter this year. That is, a dress has many styles to wear, and its CFO (chief financial officer) CHARLENE KUO introduces that because modern people advocate individuality and independence and do not want to wear their own clothes to wear "crash shirts", so a series of clothes has been developed specifically for demand, and one dress can be worn in four different ways. It is precisely because of this unusual creativity that the brand received much attention from the two days before its launch and achieved good results.
開啟中國服裝業“創意時代”
Didier Gobak, President of the French Fashion Association, once shouted: "what we want is great creativity. This is the only way to save the French fashion industry." However, the clothing creative industry is not a simple slogan, but requires a master plan.
The experience of the UK, the birthplace of the creative industry, has provided us with a train of thought: government guidance, market operation, and the creation of a fashion and creative industry base specializing in the clothing industry, attracting the scale of fashion brands. This agglomeration effect can bring about the development of capital, talent and information, and high competition will promote the formation of brand competitiveness.
At the same time, the aggregation of brands also brings together the brand support system, including brand consulting agencies, fashion design institutions, law and accounting firms, headhunting companies, investment companies, third party logistics services, education and training centers, exhibition services, graphic and space design and other external brand support systems, and of course, fashion media.
Finally, the organic integration and integration of the garment industry and the surrounding industries will integrate various social resources and match the relevant industrial chain, and promote the pformation from "manufacturing" to "creating". From simple clothing and apparel industry, it will develop into a modern urban fashion industry integrating garment, textile, commerce, logistics, finance, publishing, media, exhibition, education, consultation and many other industries.
The establishment of the "creative design area" of this exhibition is of great significance to enterprises and even the industry. China's apparel industry has entered a new era of independent brand development. At this stage, the profit margins of conventional products will decline, and brands will be eliminated from the market if they are separated from the market in positioning, R & D and other links.
It can be said that this is the maturity of brand marketing. The market environment determines that Chinese clothing brands need to improve brand value as the goal and direction. In the overall promotion period of the brand, the comprehensive innovation ability will be the key to decide the brand's ultimate promotion.
Du Yuzhou, President of China Textile Industry Association and China clothing association, pointed out that creativity is one of the specific actions to increase the contribution rate of science and technology, the contribution rate of brands, and change the mode of growth. The so-called creativity means that we need to achieve the "two contribution rate" and the core issue is innovation.
We know that in 2008, China's garment industry in the period of strategic opportunities was affected by the great environment and suffered a "painful period". It is bound to set off a new wave of reshuffle in the industry. The new competitive era of Chinese clothing brands around creativity has arrived.
Editor in chief: Xu Qiyun
- Related reading
French Household Clothing And Leather Goods Expenditure Fell By 8.7% In February.
|The US Consumer Product Safety Commission And Other Chinese Children Recall The Cashmere Hoodie Recall.
|- Fashion shoes | Nike By You X Pendleton Cooperation Customized Shoes Series, Create Autumn And Winter Exclusive
- Fashion shoes | Adidas AM4 Mysterious Wave "Cryptic Waves" Color Shoes At The End Of The Month.
- Fashion brand | TNF (North) Feeder Urban Exploration New "Nuptse" Winter Series Released
- Company news | Shenzhen Textile A Released 2019 First Three Quarters Earnings Forecast, Earnings Increased 44.81% Over The Same Period Last Year
- Company news | Huamao Shares Released The First Three Quarters Of 2019 Performance Notice, Textile Business Steadily Picked Up
- Fashion shoes | Air Force 1 N7 Brown Yellow Color Shoes Released, Blue Bottom Mosaic Texture Dress Up
- Fashion shoes | Yellow Snake Air Force 1 Shoes Surprise Surprise, Very Wild Visual Effects
- Fashion shoes | Nike Daybreak Girls Exclusive Pink And Blue White Color Shoes Exposure, Sweet Style
- Fashion brand | Palace Skateboards Winter Series Third Weeks Brand New Products Will Be On Sale Soon.
- Fashion shoes | Adidas Ultraboost 19 Shoes Brand New "DB99" Theme Color Will Soon Be On The Shelves.
- Wenzhou'S Leather Production Will Not Change Its Sales Situation.
- French Household Clothing And Leather Goods Expenditure Fell By 8.7% In February.
- Huanggang Border Inspection Obtained 786 "Entrainment" Mink
- The Export Rebate Rate Of Fur Clothing Will Increase To 13%.
- Research And Development Of Leather Goods In Guangdong
- The Development Of Leather Industry In Quanzhou From A Rational Perspective
- Shanghai Intellectual Property Service Center Textile Industry Center Established
- Vietnam's Textile And Apparel Enterprises Are In A Desperate Retreat In The Local Market.
- 09 China International Spring And Summer Fabric Exhibition, Foreign Enterprises Actively Join
- The US Consumer Product Safety Commission And Other Chinese Children Recall The Cashmere Hoodie Recall.