The Clothing Consumer Market Is Increasingly "Fettered".

Reporters learned from the China National Business Information Center, although the government has intensified macroeconomic regulation and control, the major retail enterprises have also launched a series of marketing activities, but consumer confidence is still showing a downward trend, and sales in the market are sluggish. In February, the sales of 100 key large scale zero sale enterprises increased year by year, and the cumulative sales growth rate in the first two months showed a slight downward trend compared with that of last year.

According to statistics, in February, the total sales volume of 100 key large retail enterprises reached 25 billion 972 million yuan, down 17.1% from the same period last year, of which retail sales were 21 billion 751 million yuan, down 20.11% compared with the same period last year. The retail sales in the first two months increased by 8.76% over the same period last year, down 18.7 percentage points from the same period last year.

According to the category, the retail sales of clothing in February were 6 billion 65 million yuan, down 24.03% compared to the same period, and 8.72% in 1-2 months.

　　中國第一紡織網(wǎng)副總編輯馬新征介紹，傳統(tǒng)雙節(jié)過后的2月份，國內(nèi)服裝市場銷售開始轉(zhuǎn)淡，零售額和綜合平均價格增幅都出現(xiàn)大幅下滑，此點在中低端商場和批發(fā)市場表現(xiàn)得尤為明顯。而來自國家統(tǒng)計局的數(shù)據(jù)顯示，2009年1-2月份國內(nèi)服裝紡織類商品需求增幅達到了2005年以來同期的一個次低點，說明下游服裝消費市場活動日趨“保守”。

In terms of price, the overall average price of clothing in China's large shopping malls has reached a high level in January 2009 after reaching a bottom rebound in the three quarter of last year. Although there is a regular fall in February, it will remain at a relatively high level in the cycle.

Ma Xinzheng believes that the main reason is the promotion of seasonal factors. Clothing sales in winter are the absolute main part of the clothing sales. The overall price of clothing sales in the first two months has been greatly increased, and it can not be explained that the sales volume of domestic clothing sales in the first two months has been warmer.

Editor in chief: Xu Qiyun