XTEP Sports Brand Will Set Up Its Headquarters In Xiamen In August.
Following Anta, Hongxing Erke and other famous enterprises in Quanzhou, reporters learned yesterday that another famous sports brand in Quanzhou XTEP has decided to set up headquarters in Xiamen from August this year. If the building is not properly built, everyone will act ahead of schedule. Instead of collective camping in Xiamen, it would be better to "make Quanzhou" and move to headquarters to achieve business pformation. This is the reason why we can't wait, "said a chief executive of a Xiamen based enterprise.
特步市場營銷部門先搬
It is disclosed that XTEP headquarters to move to Xiamen is a report issued a few days ago. In the first annual report after the listing of Hongkong, XTEP not only declared its net profit in 2008 as high as 508 million yuan (129% higher than last year), but also announced an important plan for 2009, "the board said that in the second half of 2009, the company's marketing and marketing department will move from Quanzhou to Xiamen, where it will become the headquarters of the company."
"The specific time is in August of this year." Yesterday, Ezi, executive director and vice president of XTEP, said in an interview with our reporter: "after August, there will be hundreds of people going to work in Xiamen, and 3 years later, the number of people working in Xiamen headquarters will probably be two thousand or three thousand."
In September last year, Anta chose a building in the Lotus Village five Yi Yi Road as a temporary headquarters, and began the marketing of Xiamen headquarters. As Anta and XTEP are very well established, Ding Zhizhong and Ding Shuibo are fellow townsmen and classmates. The main businesses of both companies are also sports brands and are listed in Hongkong. Therefore, the two companies have been in Xiamen for a year to set up their headquarters.
In this regard, ye Qi said that this is XTEP's established strategy, nothing to do with Anta. Ye Qi said frankly, the high office building invested by the company in Guanyin Mountain may be built in two or three years, so first bought nearly 6000 square meters of office buildings near the office building, and moved the market and marketing to Xiamen first.
看中廈門國際化味道
Actually, the relocation of Chuen Qi headquarters to ha ha is nothing new. In the past one or two years, a number of Quanzhou brand enterprises such as Anta, PEAK and seven wolves have announced their headquarters in Xiamen. It is interesting to note that these spring companies are still building in Xiamen's headquarters building, but most of them can't wait to camp.
Not only did Anta successfully set up a marketing headquarters in Xiamen, but Hongxing Erke also renamed its headquarters address as the Luling road's fine building.
A person from Xiamen Convention and exhibition industry said that more and more Quanzhou brand enterprises are now accustomed to selecting the market strategy that they rely heavily on - the year round ordering, and many of them choose to highlight the momentum at the Convention and Exhibition Center.
"Not long ago, Qipai held an order meeting at the exhibition center. It almost wrapped up the Convention and Exhibition Center. It was very colorful. It seems that only this site in Southern Fujian can reveal the wealth of the enterprises.
"Marketing headquarters moving to Xiamen is indeed good for ordering, but this is only a small part." He said: compared to Quanzhou, after all, Xiamen is closer to the international market, and the information needed for enterprise development is more convenient. It is easier to attract international R & D and marketing talents.
兩地協作成發展必選項
"The cooperation between the future springs and Xiamen will be further enhanced." Ye Qi said, but he did not think there would be a large number of Quanzhou enterprises headquarters to move to the HA in the future.
"There are two hundred or three hundred enterprises in Quanzhou like XTEP, but there are probably twenty or thirty in the real headquarters." Ye Qi said: because Quanzhou has many advantages in production, such as complete industrial chain, numerous supporting enterprises and low production costs.
Xiamen has comparative advantages in terms of logistics, operation conditions and talents. Its radiation area is much broader. "Choosing amphibious operations and making full use of the advantages of both places will be the inevitable choice for the development of many Quanzhou enterprises."
"Take XTEP as an example, in the future, the two places will work together and cooperate with each other. Xiamen headquarters is mainly responsible for non productive functions such as marketing and marketing, while Quanzhou is responsible for production." Ye Qi said.
Editor in chief: Xu Qiyun
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