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Financial Crisis Speeds Up The Integration Of Footwear Industry In Quanzhou

2009/4/11 0:00:00 30

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In 2008, the Olympic Games have won the Olympic dream of the Chinese people for 100 years. Under the stimulation of this great event, all walks of life in the whole country have also riveted their strength to welcome the Olympic Games.

For Quanzhou footwear industry, which is famous for its professional production of sports shoes, the production of sports shoes is closer to the Olympic Games.

According to the monitoring by the world authoritative organization, the sporting goods industry can reach the sales peak in the one or two years of the Olympic Games in the four year Olympic Games, which has greatly stimulated the industry's confidence in development.

However, no one had thought that a sudden snowstorm in early 2008 affected many provinces in the south. It had just sent off the snow disaster, but also suffered the "5. 12" Wenchuan earthquake.

In August 8th, the Olympic Games began in a grand opening ceremony. After a period of "singing and dancing", the Olympic Games gradually went away, and everything would return to normal. However, the fact that a financial crisis that originated in the United States swept the globe, was affected by the crisis, the stock market was down, exports were frustrated, factories were closed down, and the scene of the curtain could not be recalled.

With the intensification of the financial crisis, its impact on the real economy has begun to appear. Most enterprises feel that business is not easy and exports are declining.

In the domestic market, the market is also in the doldrums due to the lack of optimism and lack of confidence.

In 2008, most enterprises struggled through the self comforting sound of "unexpected" in the understanding of the development of the situation.

In 2008, the uncertain 2009 came.

What is the difference between this year and the previous years? In the Chinese shoe making Province, Guangdong, from the start-up time, the workers in factories were basically in place and in full swing at the beginning of the eighth and eighth month of the first month of the lunar new year. However, this time has been postponed greatly this year. Some factories have started work, but it is difficult to return to normal conditions. More importantly, workers were asked to continue to work in factories after seven years of work. But when the workers were carrying large bags of luggage, they found that the factory had long been empty, and a rent red cloth seemed to be telling the story that had happened.

At the beginning of 2009, the "recruitment difficulties" of factories in the past quickly began to evolve into workers' difficulty in finding jobs.

It is understood that more than 50% of shoemaking enterprises in Guangdong will compress production this year.

Quanzhou, an important shoe making base in the country, has also seen some enterprises postponing their commencement hours.

Although large enterprises started early and workers quickly filled up, most of the small and medium-sized enterprises started late, and started to work at full capacity.

Judging from these situations, the industry situation is not optimistic since the Spring Festival of 2009. Most enterprises have postponed the commencement of work or started in the form due to unstable orders or no orders, but in fact, they did not start normal production. The development of the situation is still rather confusing. According to the order of the season, foreign trade enterprises will usher in another test from April to June.

What will happen to the industry in 2008? What are the advantages and disadvantages of the development of the industry in 2009? What should enterprises do in 2009?

Next, I analyze for you.

At present, China is the fourth largest economy in the world, and is closely related to the economic exchanges between the countries of the world. It is impossible for China to be independent of any financial crisis affecting the whole world. Under this background, there are indeed some unfavorable factors in the development of the industry.

首先，國外需求下降。

Since the outbreak of the financial crisis, the economies of major economies such as the United States, Europe, Japan and other countries have entered a recession. While other countries and regions have not declined, growth has slowed down, resulting in unemployment.

Most executives' consumption confidence index has been badly hit by the decline in executive income, resulting in a decline in demand.

This can not be taken lightly for the Chinese economy with more than 50% dependence on foreign trade.

Since last November, foreign trade exports began to decline.

Recently, Chen Deming, Minister of Commerce, said at the press conference of the two sessions: "according to my personal prediction, because of the downward trend of the world economy, the situation of foreign trade is still very serious in the foreseeable months."

In addition, most people are still not aware of when the world economy is bottoming out. What's more, there are many financial problems in many Eastern European countries. If these problems break out again, the world economy will become worse.

Because the development of the current situation is still in "uncertainty", no one can predict when the crisis will be bottomed out. Therefore, under such uncertainty, most foreign companies are cautious and dare not place more orders.

第二，外幣紛紛貶值導致出口困難。

Since September last year, the total depreciation of the euro has exceeded 10%, resulting in many export orders to the EU market without profit or no orders. The EU is the traditional market for China's footwear exports, and China's footwear exports are the second largest markets.

The depreciation of the euro will bring great difficulties to the enterprises exporting to the EU market. If the euro can not be stabilized, the situation will be unpredictable.

In addition, the rapid development of border trade market in recent years, Russia, since last year, the ruble continued to depreciate, to some export to the Russian market business has brought great impact, or even a disaster.

According to official statistics from Russia, the ruble has depreciated by 23.1% from new year to March. Rubles have fallen by 47.4% from the beginning of last year to March this year, and rubles have fallen by 35% since last August.

Affected by the depreciation of rouble, the export of Chinese enterprises to the Russian market has continued to decline since last year.

Quanzhou has a large market for exporting to Russia. According to the boss of the company, the number of exports to Russia has dropped by at least 1 million 500 thousand pairs this year, and some small businesses even have no orders.

In the worst case, the forward market paction also shows that the rouble may be further depreciated by 20% in the next year.

For enterprises, it is better to trust them than to trust them, so as to make every possible preparation as early as possible and avoid losses as much as possible. This is the best way to deal with market risks.

In addition, in order to ensure the competitiveness of export commodities, some countries have also offered the banner of devaluation.

For example, in March 4th, the Central Bank of Kazakhstan announced that it would depreciate the country's legal tender against the US dollar by 25% from now on, which would bring unimaginable difficulties to the export enterprises.

In the future, depreciation of foreign currency may often be seen. Therefore, in addition to falling demand, the depreciation of foreign currency will also bring the test to the export of footwear products.

第三，國內購買力下降。

Due to the impact of the financial crisis, external demand has been reduced, resulting in many enterprises shutting down, reducing production and closing down, resulting in many workers losing their jobs.

According to statistics, about 20 million migrant workers are unemployed.

There are still a large number of urban population unemployed, college students work hard to find and so on.

In addition, because of the bad situation, many people's income has declined, and the uncertainty of the prospects has led to the overwhelming confidence of most people, which has also led to cautious consumption.

From the end of last year, many businesses began to discount sales, but sales generally.

In the past February, CPI and PPI declined, and China's economy was in danger of deflation.

Unemployment and declining income have greatly affected residents' consumer confidence and will also affect the consumption index.

第四，貿易保護主義抬頭。

Because of the economic downturn, many countries in the world have offered the banner of trade protectionism for their employment and the development of their enterprises.

At the end of February, Fujian suffered a series of anti dumping investigations from Argentina and Canada.

Among the two cases, Fujian was the worst hit and the number of cases was the highest in the country.

Among them, the Canadian waterproof shoe anti-dumping case involved a case of $44 million 820 thousand, involving 206 enterprises; the Argentina footwear anti-dumping case involved a case of $32 million 560 thousand, involving 111 enterprises.

In addition, according to early warning information, some countries in South America are considering joint action to take restrictive measures for more traditional Chinese exports.

Not long ago, the United States, which always praised free trade, passed the bill to require the aid enterprises and government to spend money on their own projects.

India also recently imposed high tariffs on toys exported to China, and so on.

Under the crisis, trade protectionism and trade barriers have risen. China should be vigilant enough.

第五，內銷競爭將變得更加激烈。

As the foreign trade situation is not good, many foreign trade enterprises are trying to squeeze into the domestic market, which will make the fierce competition in the domestic market fiercer.

The declining purchasing power of residents has depressed the market, but new businesses want to get a slice of the domestic market, which makes market competition worse.

From the end of last year to the beginning of the year, although the domestic market is not very good, there are still many new faces entering the domestic market, which confirms the above statement.

At present, although the shoe industry is facing many challenges and difficulties, there are still some positive factors in this situation.

首先，國家扶持。由于制鞋行業是勞動密集型產業，雖然每年產值占目前國內生產總值不高，對經濟的貢獻率也不是特別明顯，但是，它卻能解決部分就業問題，這對穩定社會秩序至關重要，所以，國家對此還是比較重視的，如出口退稅上調，穩定匯率，出臺十大產業振興規劃，里面就包括輕工行業，因此，制鞋行業還是大有可為的，關鍵是要度過眼下這個坎。