Fujian Shoe Enterprises Independent Innovation Is An Anti Crisis

Ding Zhizhong, chairman of the board of directors of Anta (China) Limited (hereinafter referred to as Anta), said that five years ago, Anta's R & D cost was less than ten million yuan. In 2009, R & D cost rose to 100 million yuan, and innovative products continued to market.

Facts have proved that Anta's investment in innovation has not been wasted, and has brought tangible benefits to enterprises. In the second quarter of 2009, the amount of enterprise orders increased by more than 30% over the same period.

The relevant people of Fujian economic and Trade Commission said.

In mid March, the Fujian economic and Trade Commission released data showing that in 2008, Fujian's industrial enterprises had 33 thousand and 300 new product projects, an increase of 15.9% over the previous year, 224 billion 835 million yuan in output value of new products, an increase of 16.8% over the previous year, 220 billion 706 million yuan in sales of new products, an increase of 16.4% over the previous year, and a total profit of 25 billion 811 million yuan, a 15.5% increase over the previous year.

In terms of innovation input, Fujian enterprises are not stingy. In 2008, the expenditure for technology development of industrial enterprises in the province was 17 billion 251 million yuan, an increase of 18.7% over the previous year, of which 11 billion 217 million yuan was spent on new product development.

Independent innovation becomes a magic weapon for enterprises to get rid of difficulties.

Enterprises do not pay close attention to what products consumers need. They simply imitate and bow their production, so that the homogenization of products is becoming more and more serious. Especially in the context of the financial crisis in 2008, cheap "big road goods" no longer meet the market demand.

Fujian footwear industry association secretary general Wang Jian said.

In October last year, the EU launched relevant procedures for Chinese leather shoes. It has imposed a two-year anti-dumping duty of 16.5% to 12 to 15 months. In addition, "barriers to environmental protection" have occurred repeatedly in international trade. For example, the footwear exported to Europe should be strictly tested by the European Union's CE safety certification, and the PCP residue of shoemaking leather will be subjected to multiple strikes in Fujian.

Achievement is derived from enterprise innovation.

In 2005, Anta founded the first enterprise movement science laboratory in China. As of 2008, the laboratory has contributed more than 41 national patents to enterprises.

In 2009, according to the change of consumer preferences, the lab used new technologies such as "Shu Jiao Jiao", "professional athlete foot database" and "stereoscopic cutting of ergonomics". It can develop thousands of new products for enterprises, and there will be 10 thousand breakthroughs in the design. These new products will not only reduce prices, but also the prices of some products will rise by 10%.

"Innovation allows us to deal with the crisis calmly, so that enterprises can maintain vitality, occupy the market and win consumers."

Ding Zhizhong said.

As a "rising star" of Fujian's communication information service provider, Fujian Zhuo Rong Information Technology Co., Ltd. has never been able to carry out its fist. The company's deputy general manager Yu Quan attributed the reason to "not having the core technology and being controlled by others".

It turned out that the company had an information platform developed by itself, but it was a company that provided technical support.

In the second half of last year, the company that provided technical support required to sign the contract again and raise its value.

The realistic problem is in front of us. Without technical support, this platform is just a display.

After testing, the software has surpassed the previous software in function, and the entertainment has also increased, and the user's response is good.

"Independent research and development enable us to have the right to speak.

It can be said that if we master the core technology, it is no longer a dream for enterprises to diversify. "

Yu Yu, who has tasted the sweetness of innovation, told reporters that the company is no longer satisfied with the information platform. At present, technicians are working together to develop and design a set of mobile game software.

In the face of the crisis, it is a leader or follower of new technology, new products and new technology.

He talked about his experience in a difficult way: "to a certain extent, innovation is necessary."

However, money is needed to buy equipment, introduce talents or research and develop independently, and the most important thing for enterprises is lack of money.

Among the 20 enterprises interviewed by reporters, 12 companies said that insufficient funds had become a "stumbling block" for enterprise innovation.

Huang Weishang, chief financial officer of Quanzhou Heng Lian information technology equipment Co., Ltd., told reporters: "innovation is not only a new word, but also a" fast "word, and whether the enterprise can be realized quickly and new, the capital is the basic guarantee. If the funds are not guaranteed, we can not afford to buy new equipment, develop new technologies and new technologies, and independent innovation can not be mentioned at all.

The new enterprise income tax law, which began in January 1, 2008, stipulates that the cost of research and development that enterprises develop for new technologies, new products and new technologies can be deducted when calculating taxable income.

"Whether it is the investment in innovative research and development or the formation of intangible assets after the investment, enterprises can find a suitable deduction method in the new tax law.

This has accelerated the turnover and recovery of enterprises' investment in technological innovation, reduced the cost of innovation activities, and encouraged enterprises to carry out innovative activities.

Chen Zhixiong said.

However, in an interview, reporters learned that SMEs have less information, less technical strength and fewer technical personnel. Under these conditions, there is still some difficulty in engaging in innovative activities and pforming innovative achievements into benefits. They need to rely on external conditions to meet their innovative needs.

Therefore, some experts say that small and medium enterprises need not face big challenges with big enterprises in innovation. They should face up to their own characteristics, foster strengths and circumvent weaknesses, and choose appropriate innovation strategies.

The tax policy before tax deduction is very affordable, but this benefit can not be implemented on us because we have no money, no one, no conditions for innovation.

Chen Xu, the owner of a small textile enterprise in Jinjiang, told reporters that lucky small businesses had to work for large enterprises and barely managed their businesses.

For these small and medium-sized enterprises, where will the resources needed for innovation come from?

"The resources wasted by big enterprises are just not available to small businesses.

If the small and medium-sized enterprises are able to take the "smooth car" of the big enterprise, use the large enterprise resources to serve the small and medium enterprises and realize the sharing of resources, it can avoid the duplication of construction and the waste of resources. Second, it can drive the innovation of small and medium-sized enterprises and improve the overall level of the industry.

"Animation base" is a platform for cooperation and exchange between large enterprises and small and medium-sized enterprises.

We do not need to spend more than tens of thousands of dollars to send technicians to Japan for training, because the latest technology can be found in the base, the backbone of large enterprises as a trainer role, for our small businesses to pport innovative technology talents.