The First Jinjiang Sports Shoes Fashion Event Will Be Held During The Shoe Expo.
The first sports city (Jinjiang) sports shoes fashion launch event will be held during the shoe Expo.
As a highlight of the organizer's ingenuity, what kind of surprise will this event bring to this Shoe Expo?
How do people in the industry and enterprises think about this activity?
What role will the press conference play in guiding the future development trend of Chinese sports shoes?
With a series of questions, yesterday, reporters interviewed the director of the China Leather Association shoe office, Wei Ya Fei -
Jinjiang Economic Daily: during the shoe Expo, Jinjiang as the sports city held the first sports city (Jinjiang) sports shoes fashion launch activities, how do you see this?
Wei Yafei: the launching of sports shoes fashion promotion has greatly enhanced the image of shoes in Jinjiang.
Since the reform and opening up, Jinjiang has made great progress in manufacturing, especially footwear industry, and has made great achievements, forming its own brand, characteristics and style. From the point of view of the function of the manufacturing industry, shoes have already done well in this respect, forming a complete industrial chain.
Now, for the shoe industry in Jinjiang, more consideration is given to how to increase the added value of products. In the case of technical clearance and quality, can the product in the design lead the trend of the shoe industry?
Personally, I think Jinjiang has the right and the right to grasp the right to speak in the fashion field.
This event is the fashion show, which is to let the industry see the new achievements of fashion shoes in Jinjiang in the aspects of style design, function development, technology research and development.
Jinjiang Economic Daily: what do you think the promotion of this event will do to Jinjiang's shoe fair?
Wei Yafei: this event is not just about the products of Jinjiang's famous brands. It embodies the trend of sports shoes in Jinjiang and even China. It promotes the development of Jinjiang's enterprises, promotes the upgrading of the industry, and promotes Jinjiang's publicity.
At the same time, it has provided many useful information for Jinjiang enterprises, especially those SMEs.
Many small and medium-sized enterprises are also faced with bottlenecks in R & D design. In this respect, they are relatively weak.
Through the press conference, we can let them master the most popular design styles and trends, improve their R & D design level, and achieve the sharing of information resources.
In addition, Jinjiang enterprises have been very active and enthusiastic in the process of participation.
The organizers of the event are the Eleventh China (Jinjiang) International Footwear Industry Expo Organizing Committee, the China Leather Association and China Fashion Color Association. The Jinjiang municipal government has given great support. It can be said that "the government set up the stage and the enterprises sing the opera", providing a good display platform for enterprises.
This not only lets enterprises grasp the information of Chinese sports fashion, promote the exchange between industry and enterprises, but also let them see the future of the industry, create more opportunities for them, improve the new profit space, and let enterprises occupy a new high point of the shoe industry.
Editor in chief: Xu Qiyun
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