Advanced Custom Installed In Shanghai.
Mr. Wu pushed the door of a men's wear shop in Maoming South Road, and a friendly smile came from the shop assistant. As soon as marriage is coming, Mr. Wu wants to customize a suit. Under the guidance of the shop assistants, he chose the cloth and the style. The tailor measured the size for him and made the reservation time.
定制工藝男女有別
W.w.chan & Sons is a famous menswear tailor's shop in Hongkong. It was named "the best custom tailor shop in Asia in 40 years" by many foreign websites and magazines. Chen Jianing, the owner of the store, interviewed reporters.
"Custom" is relative to ready-made garments, mainly refers to the traditional clothing technology that has been handed down before, which is different from the assembly line operation of garments. In the past few years, people in Shanghai prefer to choose a better clothing brand. In recent years, more and more people begin to accept clothing customization because of the change of their concepts and consumption habits. So our business in Shanghai is getting better and better. Chen Jianing said with a smile.
In terms of clothing customization, there are quite a lot of categories, including modern men's wear, women's wear, Tang costume and so on. "Many people think that as long as they are custom made shops, they can make all kinds of clothes. In fact, this is a misunderstanding. The tailoring process for men's and women's clothing is quite different. Old tailors are often only devoted to one field, and it is impossible to take into account both. Chen Jianing explained.
外籍客、本地客各占一半
People who have heard a little about Shanghai's history know that before the liberation, Shanghai's clothing customization has been very famous, especially in the foreign library area. The name of the tailor in Shanghai has been heard throughout the whole country and even abroad.
Jiang Guojian, owner of Eleganza uomo custom shop in Shanghai, came from Hongkong. He told reporters: "at that time, some excellent Shanghai tailors emigrated to Hongkong and continued to engage in the garment customization industry. The business was very good. After the development of customized business in Hongkong, its children will go back to Shanghai to start shop.
Jiangguo arrived in Shanghai at the end of 2002. In 2006, it opened the first senior menswear tailor's shop in Regent Hotel. He spoke to reporters about custom-made services. "Our customers are mainly foreign guests living in Shanghai and Shanghai locals.
At the beginning, there were more foreign customers, and gradually, the word of mouth of the custom shop spread, so there were more and more local guests. For the average person, it is enough to make a suit every year. Some people are hard to buy ready-made suits because of their size, so it is very necessary to customize their special styles and sizes. In addition, some people are fresh and occasionally want to customize a set of attempts.
Chen Jianing told reporters: "our customers are mainly business people, and there are also some people who need to attend major events, such as the marriage family. Foreign guests and local customers in Shanghai account for half of the total. "
定制費(fèi)不低，店面租金不菲
For men's clothing, they usually only wear shirts and suits, not other clothing types, such as wind clothes. "Windbreaker made in garment making process is often better than custom-made, which is related to the process."
Chen Jianing said, "all our fabrics are made of imported fabrics and their quality is guaranteed. And a suit with a belt, between 6000 and tens of thousands of dollars. According to the reporter, Kiton, a custom shop in Italy, has a suit of up to 2000 euros to 10 thousand euros, which only serves one or two guests a day.
Shanghai's clothing custom shops are mainly concentrated on the Maoming Road, because decades ago, it was a bustling high-end business district, easy to attract high-end customers, and help to start their own brand. This is similar to the Savile Row street in England. There are several tailor shops on the street, which are over 100 years old.
Nowadays, a custom-made shop on the Maoming road usually occupies about 70-100 square meters, with a monthly rent of more than 10 yuan. Because of no worries about business, shopkeepers do not care much about the rising store rentals.
Editor in chief: Xu Qiyun
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