Brand Marketing Experts Teach You How To Enhance Brand Appeal.

The so-called brand marketing is to engage in love with consumers.

When consumers fall in love with you, your pockets will be open to you.

Therefore, the value of an enterprise is to create customers, the brand is the main product, and profit is a by-product.

To make the consumer fall in love with you, it is necessary to enhance your attractiveness. No one wants to stay with an unattractive person all day long.

There are four things that need to be done to improve brand charisma.

If you want to have a quality foundation, it's like a person. If you don't have a belly, you can't get the opposite sex's favor for a long time.

Any brand will eventually become a mirage with its product as its carrier and away from its quality foundation.

Positive examples are everywhere.

The famous ZIPPO lighters, accompanied by soldiers in the bullets, were born and died. Even general Eisenhower, Admiral of his heart, marvelled admirously: "can stand the test of any harsh environment".

The extremely simple design, the good material, the decades old craft, finally created this "man's toy".

Why do men who pursue masculinity get a ZIPPO at hundreds of times the price of ordinary lighters?

Because it really does not disappoint everyone, each lighter deserves its brand glory.

Wang Zhentao, the boss of AOKANG, has opened a small rice mill in his teen years. The rice factory of others is 100 Jin of grain and 80 kilograms of rice. He is 100 kilograms of rice, and it appears to be uneconomical, but it has won the pleasure of buying rice people. A small quantity of rice means better quality of the rice. It looks foolish to make the business of this young man more prosperous than anyone else.

Only from this trivial matter can people better understand his future achievements.

They will tell the story of a brand. No matter adults or children, no one likes to look at lengthy data reports, so that they will listen to and remember to live. It must be a story.

The sale of purified water can be described as 27 levels of purification; the sale of trousers can be described as 108 processes; the sale of liquor can be said to be five hundred years old; selling tea, we can say that the armed police stand guard against the tea tree.

These stories may be without plot, and may not be verified, but at least a concept is easy to remember. This is more important than anything else in the age of excessive information pmission.

Scientists have done such experiments to introduce a person to the interview. First, he used the resume method to describe his personality in 1000 words.

Then he told a story in the same vocabulary with the story telling method.

The final result is that the cognitive rate of the story telling method is as high as 80%, the favorable rate is close to 70%, while the cognitive rate and favorable rate of the resume method are only 35% and 31% respectively.

It is a compulsory course for a brand veteran to tell stories.

Do not complain that there is no story in the enterprise. The real answer is that everyone is a book, and every enterprise is the synthesis of countless stories.

From the seemingly ordinary enterprise structure, we can find a bright spot and arouse the attention and interest of consumers. This is the compulsory course for brand managers.

The rule of brand communication is "fifteen years younger".

If your customers are targeting 30 to 45 years of age, your advertising model will be the most direct choice for the 30 year old.

This is because the psychological age of adult self suggestion is always younger than the actual age. This is why a 40 year old person is always very happy when he hears others guess that he is 35 years old.

If your brand image looks like a product for a 45 year old person, buyers tend to become middle and old aged over 50.

Once such a positioning is achieved, the brand will move towards an aging narrow market.

There is a clothing brand for middle-aged and old people. They regard themselves as "clothing in the prime of life" and use the "young fifteen year old rule".

In addition to the hints of consumers' age, the brand younger also includes the integration with fashion and keeping the sense of synchronism with the modern trend.

A good slogan can not be used for 100 years. If Lenovo computer is still appealing for "loss of association, what will the world be like", consumers will feel Lenovo has not changed for twenty years.

Therefore, almost every two or three years, Coca-Cola and Pepsi Cola have to put forward a new brand slogan to keep pace with the fashion of young consumers.

This is also the reason why a large company has to replace its trademark on an average of ten years. The cultural fashion is constantly evolving. The past fashions will become the obsolete old fashioned brand image.

No matter what Chinese and foreign brands, many old brand names often use the founder's image as a publicity point - Kentucky grandfather, old man's shoes, Zhang Xiaoquan scissors, Wu Yu Tai tea......

They are the successful idol of the past era, and also become the brand image representative naturally.

But for modern enterprises, there is no such brand base. How can we make the brand idolized?

In fact, the brand now has more choices.

Because of the highly developed information dissemination, celebrities in the media have become the focus of attention.

Fans love their idols so much that they even want to see their faces.

Celebrity endorsement is an effective way to enhance brand attractiveness. It can make the unknown brand get consumers' attention overnight.

For example, Jay Chou and the dynamic zone, Chen Daoming and Li Lang, Gong Li and Sherin mattress, Chen Baoguo and Guyue Longshan.

The reason why the brand can add to the charm of the brand is that consumers will shift their favor to the brand, which is called empathy. Two, because the public influence of the stars can add consumers' trust to the brand. This is called "brand endorsement". Three, people have a sense of intimacy towards the stars. The products he endorses can give consumers a natural sense of familiarity, which is called "fast approaching".

The brand of Korean brand, regardless of Samsung or LG, is firmly committed to implementing the idol strategy, so that those celebrities who are popular with Chinese teenagers will rapidly ripening the market.

If an entrepreneur is lucky enough to have an idol quality, he can also shape his brand image and make the product more intimate with consumers through brand personalization.

Charm is often produced in this way: it can help you with your work, especially with you, young and beautiful, and considerate. It is very difficult for you to have such a heterosexual person in your office and not fall in love with her.

Li Guangdou, the brand leader, the first Chinese brand marketing person, the CCTV brand consultant, the representative of China's top ten planners, the famous brand strategy expert, the founder of the brand competitiveness school, and the guest speaker of CCTV's "dialogue" program.