25 Marketing Secrets From Sun Tzu'S Art Of War

1, win first and then fight.

    

Pre create the winning conditions and then fight for decisive battles.

    

2, fight for the whole world.

    

Translation: win the world by winning the strategy.

    

3, wisdom, faith, benevolence, courage and Yan Ye.

    

The generals must be resourceful, reward and punishment, caress subordinates, be brave and resolute, and have strict military discipline.

    

4, it is not right to profit but to move.

    

It is in line with our interests to fight. It does not accord with our interests.

    

5, we must first fight in the war field and wait for the enemy to be lost, then we will fight in the battlefield and fight for war.

    

The troops that first arrive at the battle ground and wait for the arrival of the enemy troops can readily respond to the battle, and then arrive at the battle ground.

    

6, to know others and ourselves, to win is not perilous; to know heaven and know the ground is to win.

    

If we know the enemy and understand our army, there will be no danger in winning. When we know the sky and know the land well, there will be no end to victory.

    

7, the minds of wise men must be mixed with interests.

    

A wise man should consider two aspects: "benefit" and "harm".

    

8, those who do not know the use of force can not know the benefits of employing troops.

    

If we do not fully understand the scourge brought by the soldiers, we will not be able to understand the benefits that the soldiers can bring.

    

9, those who fight will be right and Clipsal.

    

The general law of operations is to fight with the right soldiers and to win by surprise soldiers.

    

10, a good fighter should be a man rather than a man.

    

A man who is good at fighting will seize the initiative without being tied up by the enemy.

    

11, avoid reality and attack virtual

    

Avoid the enemy's thick spots and attack the enemy's empty places.

    

12, those who attack and win will attack, but they will not defend.

    

Attack is bound to win. It is attacking the enemy's undefended place. The defense is bound to be stable, and it is the place where the enemy can not take.

    

13, a good fighter is dangerous and short.

    

A man who is good at commanding and fighting is dangerous and threatening. His attack is short and powerful.

    

14, move to win, and success comes from the public.

    

A soldier can defeat an enemy, and his career goes beyond common people, which means that he can master the enemy's situation ahead of time.

    

15, soldiers are expensive, not expensive.

    

It is not timely to fight for war.

    

16, those who attack by fire and those who attack by water shall be strong.

    

The use of fire to assist the army in attacking is very significant. If water is used to assist the army to attack, the offensive will inevitably be strengthened.

    

17, throw the land and save it.

    

To put the troops in danger before they can turn the corner, and let the army fall to the ground to bring back to life.

    

18, take the pedantry as the direct and benefit the suffering as the benefit.

    

Translate the circuitous crooked road into a straight road and turn unfavorable factors into advantages.

    

19, for the country, because of the enemy.

    

Weapons and equipment are supplied domestically, and food supplies are added to enemy countries.

    

20, choose others and take the lead.

    

Choose competent people to create and utilize favorable situations.

    

21, let it be written in writing.

    

Translation: the army of Huairou is controlled by military discipline and military law.

    

22, enter not seek fame, retreat without evade crime

    

If we do not seek to win the reputation of victory, we will not retreat from the crime of violated life.

    

23, to overcome the attack and not to repair it, fierce.

    

If we win the battle and win the city, we will bury the hidden danger.

    

24, there will be five dangers: to die, to kill; to be born, to be captive; to be angry, to be insulted; to be honest, to be disgraced; to love the people, to be annoyed.

    

The generals have five kinds of serious danger: they only know that they will be trapped if they fight hard, but they will be captive if they only want to be greedy for their lives. If they are irritable and angry, they may be intriged by the enemy. If they are honest and good names, they may enter the trap of enemy insults.

    

25, knowledge wins five: knowledge can fight and war cannot be won; those who know less will win; those who desire the same will win; those who will wait for no danger will win; they will be able to win.

    

There are five kinds of foresee of victory: those who know whether they can fight or not can win; those who know the different uses of multiple soldiers and fewer soldiers can win; if the whole army wishes to win the same, they can win; if they are prepared to fight against the enemy, they will win; if the commander is talented and the king does not add elbow, he will win.