Ten Trends Of Marketing In Twenty-First Century

Twenty-first Century is coming, and the market is changing more rapidly.

The natural selection and survival of the fittest will start again in the new round of the environment.

What is the new millennium?

What direction will marketing take?

Foresee wins first.

The results of this study can give us a glimpse into the future world.

Although we dare not talk about it and know all about it, we can at least help us to think about the future in time and space.

How will your business prepare for the new century?

OK, let's take a look at the near future.

First, who will play the leading role in Internet Marketing?

The Internet will become a hypermarket.

Buyers and sellers will form a brand new market here.

More and more pactions can be done easily through the Internet.

It is no longer because of the seller's market that enterprises can complete sales without leaving home, but because of the credit of the Internet market.

More salesmen are no longer carrying the briefcase around the world, but sitting in front of the computer.

This will create a possibility that male dominated sales will be shaken gradually, and a large number of women will become good online salesmen.

Electronic business cards will become the main communication tool for salesmen. Customers will find and choose trading partners through the electronic business card store.

Commodity information has also been changed. In the past, a large number of commodity advertisements will appear on the Internet based on the television source.

With the development of computers, these commercials can also satisfy your taste, smell and other sensory tubes.

In addition, guarding the computer, you can effortlessly complete the inspection, delivery and settlement of customers.

In view of the fact that salesmen have fewer opportunities to travel because of Internet marketing, ships, railways and hotels will face a business challenge.

Fortunately, in twentieth Century, changes in Engel's coefficient will increase spending on culture and tourism.

Two, teaching and selling to drive new markets.

In the twenty-first Century, some traditional marketing concepts will be changed or improved.

The "customer value orientation" of what customers need and what we produce will be a one-sided concept.

The consumption level of customers is not equal to the level of modern science and technology.

The level of customer understanding of technology is also far below the development of technology.

With technology leaps and bounds, what we make and teach customers will become a new marketing trend.

The emergence of VCD in the late twentieth Century as a substitute for home VCR is a sign of this new marketing trend.

We call this new marketing concept "use value orientation".

We can design and produce a new generation of products according to the ability of technology and the ability of customers to pay, and then let customers know the benefits of using them.

This is good for the market and customers.

Enterprises can promote customer's consumption level and keep pace with the development of the times.

So, in marketing, if we want to successfully complete this sales, the sales method it uses must be "teaching in sales".

Customers should become a customer who accepts new things in their studies.

The driving force of the new market depends on it.

Imagine a new invention. A pair of shoes can be worn without left foot or right foot.

In order to open this market, teaching and selling is an indispensable magic weapon in addition to invention.

Three, the famous brand of consumer goods wins the world.

There is no doubt that human progress is more advanced in twenty-first Century.

Maslow's theory of hierarchy of needs can finally be further upgraded.

The need to respect has become something that everyone is passionate about.

Brand name is an honor in consumption.

Famous brands first satisfy people's self-esteem, and then win others' affirmative praise for this kind of self-esteem.

Famous brand is also a symbol of success, so it can satisfy the winners and the people who want to succeed.

We can feel that the brand name complex is more concentrated in twenty-first Century than the brand name of twentieth Century.

The market rule of survival of the fittest will also mercilessly eliminate non famous commodities.

In the late twentieth Century, we found that non brand name goods were hard to stay in the mall.

The dealer is rude to it and the consumer sneer at it.

Customers' consumption trends even reach the point where they want to buy brand-name products.

I am afraid no one can deny that "brand supremacy" is about to become a truth.

Famous brands win the world is the trend of the times. The famous brand strategy of enterprises will become the hot spot of the new century.

Four, market forces take turns to sit on the market.

The days of market hegemony are getting shorter and shorter.

People will find that it is not very realistic for an enterprise to maintain its competitive advantage for a long time, and the opportunity for people to take turns to sit there is greatly increased.

This is not just the result of intensified market competition.

A generation of products, a new generation of competitors, is likely to overthrow the old throne.

In twenty-first Century, it must be a prosperous new century.

In this way, competition between industry and industry is likely to break out, and the collapse of the whole industry is no longer a nightmare on the pillow.

This means that the competitive enterprises must have two lines of operations -- not only in the face of competition in the industry, but also in the face of competition in the industry.

In other words, enterprise competition must combine "individualism" with "collectivism".

I little interesting!

Five, sales channels will be professionalization.

Social division of labor will become more and more fine with the development of the times, and the division of labor will also be rationally adjusted with the market changes. The scientific division of labor is the specialization of commodity sales.

Consumers in twenty-first Century will spend less time in shopping malls and supermarkets.

They may come to the sales place with the purchase task, that is to say, when they decide to buy something, they can directly identify the direction and buy it.

As a result, the segmentation of commodities is very obvious. The stores that specialize in the sale of certain kinds of commodities will gradually increase, and specialization of sales channels will take shape.

In addition, from the point of view of management, specialization of sales channels is the result of the differentiation of sales channels.

It is more conducive to communication between distributors and manufacturers, and to gain profits from "one after another".

A person sells only one thing, which seems to be a bit out of order.

But as long as customers want to buy such a thing, they have to buy it from you.

So is clothing store.

The development of marketing, from market segmentation to channel segmentation, is a way for market competition to provide operators.

In twenty-first Century, more and more people will walk on this way.

Six, bullying and business are getting worse.

Companies in the twenty-first Century clearly felt that they had become increasingly difficult to deal with customers.

After shopping malls and supermarkets have grown up, they are bargaining with you almost in a difficult tone and almost tortured.

Because sales channels tend to be professional and centralized, if they do not cooperate with dealers who dominate the company, they will not be able to distribute their products.

Some sales expenses that should be borne by the distributors will be constantly pferred to the production enterprises.

These enterprises will swallow up in most cases.

"Selling sweat, bleeding more than production" will become the market motto of all enterprises in this century.

Even the seller's market sometimes appears to be fleeting.

The buyer's market can thrive.

As long as the market is dominated by the buyer, the situation of bullying the business will not change.

The trouble is that there will probably be more buyers in the market in twenty-first Century.

Seven, TV ads will suffer from dinosaurs.

A reality that many people are unwilling to accept is likely to happen in twenty-first Century, that is, TV commercials will no longer be as red as this century.

The reason is that television advertising will suffer from the helpless dinosaur disease, at least now it is conceived that there is no good way to prevent it.

The disease of TV advertising dinosaurs is that TV advertising will decrease with the development of TV and TV programs.

There will be more than 200 TV channels in twenty-first Century.

There are more and more TV channels, so that the audience allocated to a certain channel becomes less and less.

In TV competition, the richer the program, the more dispersed the audience.

Advertising on a TV station has nothing to do with the market.

Advertisers will find that their advertising budget has greatly increased, while advertising effectiveness has been greatly reduced.

This situation only stimulates advertisers to plan for another, and outdoor advertisements may become one of their main choices.

The TV main channel is widely recognized, and there will be some advertising businesses.

Eight, consumer demand for quality is reduced.

This may be a doubtful fact.

But in the future, consumers will no longer be perfect about the quality of products.

There is no doubt that the purchasing power of consumers will increase in the new century.

If consumers really have money, they will have more expectations for the upgrading of commodities.

Buying a new product has always been used in Whitehead, which may only apply to China in 70s twentieth Century.

In the new century, the market will drive consumers to constantly eliminate old products.

Therefore, in this sense of consumption closely following the market, consumers are more interested in pursuing product technology and function than in pursuit of product quality.

Consumers only demand reasonable quality.

The quality is too high and the price is too high, which will increase the psychological burden of consumers' renewal.

It is believed that when consumers choose a product, they will definitely consider updating their time.

One step in place, ten years without leaving behind, consumers will never believe this kind of nonsense.

They will say, "tomorrow there will be better things."

In order not to regret, in order to constantly have more modern products, with one use to throw, this time will become a new consumption concept.

Of course, consumer demand for quality does not mean that consumers need inferior goods.

Please don't get me wrong!

Nine, the lower the price, the better.

As long as we live in the economic society, the price will not lose its due role.

In marketing, price is always an important factor to stimulate customers' purchase.

Although people's living standard and average annual income increase, this does not mean that people do not care about money.

On the contrary, after consumers' consumption consciousness, they are sensitive to the value of goods.

There will be a whirlwind in twenty-first Century.

If an enterprise wants to develop in this direction, the best way is to lower the manufacturing cost and lower the price of the product, which will be more popular with consumers.

We will find that price competition seems to last forever.

In the same market position, whose price is low, it is possible to win a wide range of customers.

However, price art is not simply pursuing low prices, but letting prices be low enough to make consumers feel reasonable.

Otherwise, consumers are easy to reverse - low, low and no buy!

Ten, the century of technology being king.

Twenty-first Century is the century of technology being king.

Although in twenty-first Century, consumers' demand for quality of products will decline.

However, with the help of consumers, the function requirements of products will be greatly improved.

Consumers need to enjoy more use value to bring benefits and joy to them.

Once the value of commodities is weakened, they will most likely choose a substitute as compensation.

So the new technology determines the new product.

If the enterprise technology can not keep up with the market demand, the product can not be recognized by the consumer.

At the same time, technology is out of date, and enterprises will not have a competitive advantage.

Especially in the home appliance industry, information industry and high-tech industry, the quality of technology can decide life and death.

Those competing new entrants often invade the market by new technologies.

The author can say with certainty that in twenty-first Century, if there is no advantage of new technology, competitors will have no reasons and opportunities for competition.