Let Italy Classic Enhance Men's Competitiveness

Let Italy classic enhance men's competitiveness

Interview with Wang Guangda, general manager of Shanghai Lian GUI Garments Co., Ltd.

Around the world, Italy's "L" ALPINA (Al Pina) "men's clothing brand", with auspicious animals of Australia as "brand kangaroo", is popular in the world fashion circle and enjoys the love of men of high society.

At present, the brand has a very high market share in China and becomes the representative of urban fashion taste. Therefore, I interviewed Wang Guangda, general manager of kangaroo clothing regional Co., Ltd., the regional general agent of kangaroo brand in China.

Kangaroo brand has the KANGAROODEVICE (Kangaroo Figure) +L "ALPINA (Al Pina)" trademark Italy Bo Alpina knitted sportswear Co., Ltd. was founded in Milan, Italy in 1940s, so far the company headquarters is still in Milan.

The reason why kangaroo graphics are used as trademarks is that in 40s and 50s twentieth Century, Australia's world tennis champions were called "Australian kangaroo", which was overthrown by numerous fans.

Their perfect personality and unassailable ball skills inside and outside the stadium inspire the imagination of the founder, Mr. "L". It is precisely because of the charm of these tennis stars that the charm and connotation of "kangaroo figure +" L "trademark clothing, the perfect, dynamic and strong world champion tennis superstar, is created.

In the middle of last century, the headquarters of the company was registered through the extension of the Madrid International Trademark Registry. It made it enjoy the brand ownership of "L" ALPINA (Al Pina) in dozens of countries and regions. In Germany, Russia, Bulgaria, Egypt, Croatia, West band, Hungary, Romania, Czech, Switzerland, Ukraine, Slovakia and other more than 20 countries, the sprite sprout -- Al Pina costumes is the first choice for fashion people.

CalnaFoking in Russia, GiorginMordello in Italy and TomasBeudych in Czech are all the lovers of "L 'ALPINA (Al Pina)" costumes, and Hongkong superstars Zhou Runfa, Felix Wong and so on are the image representatives of "L ALPINA (Al Pina)".

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In 1993, the Italy head office of the fina garment company filed a registration application with the State Administration for Industry and commerce, specifying its use of clothing, shoes and leather goods, and successfully obtained approval.

Italy's "L" ALPINA (Al Pina) menswear spreads its unique style and cultural connotation, advocates the simultaneous development of brand culture and enterprise civilization, and promotes the fashion concept of perfect art and taste life, and shows the artistic appeal with the design of clothing.

To become a typical representative of middle and top grade brands for men's clothing, Italy's "L ALPINA" (Al Pina) has several thousand stores and shopping malls in the world.

At home, Shanghai, Tianjin, Shenyang, Harbin, Ji'nan, Zhengzhou, Nanjing, Chengdu, Wuhan, Xi'an, Xi'an, Xi'an, and collection all have exclusive stores, laying a good foundation for the extension of brand culture.

Today, with the increase of brand sales network, brand globalization has gradually become the best interpretation of Al Pina's internationalization. While wearing "L 'ALPINA (Al Pina)" clothing in Italy, it has become a symbol of urban male identity.

Shanghai Lian GUI Garments Co., Ltd. is the sole trademark user and independent operator of "L" ALPINA (Al Pina) menswear in the Chinese market. At last, it had the exclusive right to operate and operate in the Chinese market through long time coordination and negotiation with the "L" ALPINA (Al Pina) company headquarters.

"L ALPINA (Al Pina)" has always been renowned for its fashionable style, exquisite fabric, exquisite workmanship, excellent service and reasonable selling price. The "L" ALPINA (Al Pina) menswear has successfully integrated the rugged, romantic and casual design style of Italy with the Asians' body characteristics in the accurate market positioning, and designed a series of dress suits more suitable for oriental people, and made "L" ALPINA (Al Pina) a success in the Chinese market.

In 2008, Shanghai Lian GUI Garments Co., Ltd. will speed up its development. In the management of franchised stores, it will require higher and stricter management to ensure that consumers buy quality clothing. The store image from shop location to uniform shop decoration and unified operation management provides customers with a comfortable shopping environment, so that customers can really enjoy the value of brand services.

The "alpha" brand menswear adopts a scientific and comprehensive exclusive regional agent and franchised marketing mode, relying on strong and well-known brand assets, attracting more investors to join the cause of the company with unique culture, providing a good business platform for partners to create wealth.

Entering the 2008 will be the rapid development of Italy's "L ALPINA (Al Pina)" in the Chinese market. Al Pina's brand operation ability and competitiveness will be greatly improved. Comprehensive brand integration and resource allocation will be the focus of brand development. Through a series of brand promotion, the competitiveness of the brand in China's high-end menswear market will be enhanced, so that the "L ALPINA (Al Pina)" dress will develop more brilliantly in the Chinese men's wear market, and the brand market value of European and American countries will be synchronized, so that the domestic Al Pina agents and franchisees will achieve better results.