Sell Comb To A Higher Realm Of Monks

Are there any other ways to sell combs to monks?

The story of the salesman selling the comb has been widely celebrated.

There were four salesmen who took the task to sell the comb to the temple. The first salesman came back empty handed and talked about the temple. The monk said he had no hair and no combs, so he did not sell one.

Second salesmen came back and sold more than 10. He told me about his experience. I told monk that hair should be combed regularly, not only to relieve itching, but also to comb the head and itch.

Nian Jing is tired, combs his hair and has a clear mind.

In this way, ten salesmen were sold out, and third salesmen sold 100.

He said, I went to the temple and said to the old monk, you see how pious these pilgrims are, where they burn incense and kowtow, knock up a few heads, and their hair is in disorder, and the ashes also fall on their heads.

You put some combs in the front hall of each temple. They can comb their hair after they knock their heads. They will feel that this temple is concerned about pilgrims and will come again next time.

That's how to sell 100 percent.

The fourth salesmen say they sell thousands of orders, and they have orders.

He said I went to the temple to tell the old monk that the temple often accepted donations from others, and that they had to pay back to others, and that it was the cheapest gift to buy them.

You write the name of the temple on the comb, and write three words, "good hair comb", saying that you can bless the other side, so that you can store it as a gift, and who will be there to ensure that the temple is more fragrant.

This will sell thousands of them.

In the end, the most successful ones are fourth salesmen, because he has developed a vast market in the absence of market.

Of course, from this story, different people can get different insights and inspiration from different angles.

And selling combs to monks has become a typical examination question of product marketing.

If the story is not over yet, can we find fifth ways to sell the comb to the monk?

The highest level of brand is its spiritual value.

Nike, the world famous sports brand, once had a controversial advertisement.

Jack, a truck driver, was sentenced to prison for driving to death while driving.

At this time his wife took their children to divorce him and left him.

He was so lonely in prison that he could not find a friend to pour out and almost suffered from depression.

Because of his good performance, he was released in advance and then released from prison. His whole world has changed beyond recognition.

He became a deserted man.

Jack had no choice but to wander around like a beggar and get drunk every day. He did not think about the future, and no longer had any pursuits.

But then one day, he suddenly remembered the good times he had had with his wife and children. He began to warn himself that he could not fall.

He found a place to sell his coolie and earn tens of millions of dollars a day.

After nearly a month, he used his savings to buy a pair of Nike sneakers to reward himself.

When he put on the brand-new Nike shoes, his face showed many years of self-confidence and smile.

The content of Nike's advertisement is unable to analyze his authenticity, but Nike's advertisement has shocked many people in the society.

Because before that, no brand has dared to promote its product as a spiritual belief, but Nike did it!

Although the story about Jack remains to be verified, Nike is able to inject power and spirit into the brand. Indeed, this is a very bold act.

At home, among many young people, Nike has become a symbol of persistent pursuit of individuality and self-confidence.

Many middle school students, even if they can not eat or drink, do not have a pair of Nike sneakers belonging to their own when they are 18 years old.

Nike has become a symbol of fashion and independence.

For them, Nike is advocating a spirit of magnifying individuality even though they do it.

There are thousands of people, like Jack, who have a pair of Nike sports shoes as their fundamental guarantee for the dignity of the world.

In Nike's varied advertisements, we should dilute our products and highlight the spiritual realm as a consistent style.

Nike, which sells shoes on the feet, actually controls the minds and beliefs of consumers.

Nike's practice is actually an inspiration and example for all product marketing and brand communication.

Sell comb to the highest level of monk

Inspired by Nike's faith and self-esteem, the comb can also be sold to monks in the temple.

Many pilgrims go to the temple to burn incense, more to pray for the Buddha to bless the peace, or to have other marriages, childbearing, rehabilitation, happiness, and happiness.

In many people's eyes, the temple is not the monk's residence, but the holy land of the Buddha and the gods.

After burning incense and wishing, and after the temporary purification of the soul, pilgrims hope to get the Buddha's patronage and blessing everywhere.

It is better for the Buddha to write down the contents of peace, wealth and so on, so that every pilgrim will be satisfied and return.

But the possibility of such a realization is very small, but psychological comfort and blessing are enough.

Therefore, there is such a psychological need in the temple.

Compared to the monks who sell the gifts to the monks in the temple, why not comb the Buddha as a witness of the Buddha's opening up and materialized power and spiritual amulets?

Tell the pilgrims that this is a treasure comb which is read by many monks on the auspicious day, and blessed by Buddha on the same day.

Temples are not pilgrims to patronize every day, but there are light combs to carry with them. The blessing of Buddha is everywhere.

In this way, the temple converted the gift that was originally worthless into a gift for the protection and strength of the pilgrims, and it could also sell a good price.

(this price is at least 5-10 times the cost price of combs), so combs become a continuation product for the pilgrim's more blessed and safe temples, and the temples are also supported by the incense burner and the best of both worlds!

Therefore, it is different from being tired, combing hair, or being inferior to the kindness of gratitude, opening the comb beforehand, and then selling it to the pilgrims with pious heart and giving them the greatest degree of psychological satisfaction and spiritual comfort.

This is to sell the comb to the highest state of the monk.

How can Chinese brands excavate their own spiritual values?

Compared with the international successful brand's exploration of the spiritual realm and beyond the endless pursuit of customer satisfaction, most domestic brands still remain at the so-called cognitive level of popularity.

Every day, from morning till night, it is a bombardment of TV commercials. It does not know how to compile a story that is unique and beautiful to impress consumers.

As a result, China's economy ranked sixth, while China's advertising expenditure accounted for third only to the United States and Japan.

In our indoctrination of brand communication, we pay the advertising fee of real gold and silver, and try to harvest sales and profits.

This is indeed good, but companies and brands are just machines for profit making, without human nature.

What kind of rewards do we always get from the hearts we ask for?

Besides the low loyalty of customers, there are price wars and spoil and concept wars in the spring and Autumn period and the Warring States period.

But the highest level of the brand should be to give and resonate, to arouse the impulse of loneliness that exists in the soul of the customers. Many Chinese entrepreneurs do not have enough spiritual accomplishment, and the understanding of the brand is not enough. Often, the brand becomes a tool for making profit only, and becomes lacking in human nature.

Deviating from the brand spirit of brand building, deviating from the brand building movement based on the concern of human and human nature, is bound to face the alienation and rejection of consumers.

Nike has turned its own brand out of a pair of sneakers, and has become a spiritual pursuit for everyone to be closely linked. This is the excavation of the spiritual needs and the feedback from the soul.

A Buddhist master in Taiwan said that the merciful heart of all living beings can be pmitted at the fastest speed among all living beings. This kind of compassion is love, the fundamental confidence and dignity concern for human nature, such a great compassion, great wisdom for mental communication, and the growth of a brand based on the resonance and cultivation of all sentient beings. Such a brand has many souls' foundation and support, so that it has its own soul and spirit.

Such a brand can get life and eternity.

Chinese brands, advertising campaigns, concept wars, price wars, and the communication and resonance of thousands of customers' hearts are the signs and beginning of brand maturity.

A drop of water can see the sea, and a comb can see the inner philosophy of brand spirit.

Chinese brands need to learn too much!

Li Yuguo, Ph.D., the first person to focus on anti brand growth, executive director of the International Vocational Training Association, home appliance professional review, 10 years of rich experience in marketing work in different industries. He served as KA manager, marketing director and general manager of famous enterprises. He has trained three famous companies such as Samsung handset, EPSON, LG electronics, China Unicom and so on. He has continued to make consulting strategy research and marketing consultant for domestic famous enterprises.

There are many articles published in "Marketing School", "manager", "sale and market", "brand world" and "China business newspaper" and other authoritative media, and have a personal column.

All articles should not be reproduced without authorization.

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