Comment On The Success Of The Brand Clothing Of Fei Di Ya.

As a big winner in the 08 years of clothing market, Feig Naadia of France is very respectful. In the depression of the clothing market, it can be a beautiful black horse posture to attack Chinese women's clothing. It can be said that it has its reasons for being so popular. As a reporter, I hereby comment on it and hope to inspire other businessmen who want to join in the clothing industry.

Modern women, as individuals with independent personality, are more and more demanding for themselves. And clothing, as the largest consumption of women, its role of identity indicates that women spend a lot of manpower, material and financial resources in clothing consumption. They often collect various kinds of fashion information knowledge from magazines and the Internet, form their own willingness to dress, and then go to the clothing store to pick. The spontaneous behavior of such collocation often overshadows the lack of reasonable image design for women's clothing.

It is precisely because of the Chinese women's clothing consumption, lack of professional guidance for clothing knowledge, Feig Naadia introduced Paris's color diagnostics into China, that is, according to the individual skin color, posture and psychological characteristics to provide a matching color group, from which to choose the appropriate clothing and matching, these specialized clothing with knowledge, each franchisee can get free training, and then passed on to consumers, this clothing industry and professional image matching consultancy services in a new composite clothing with FCB marketing mode, so that the franchisee not only strengthened the concept of international brand professional services, but also catered to the needs of women's perceptual consumption, so that consumers can truly feel the ease of human services and one-stop shopping.

As is known to all, women's psychology is colorful and changeable. The requirement for clothes is rather unique. It is the only way to dress, but that is the only thing in the world. But I am absolutely not loyal to this, and more choices are waiting for me.

This mindset is the most common mentality for women to buy clothes. They want to spend 365 days a year from Monday to Friday, with different styles, good mood and good looks.

So Feig Naadia launched at least five hundred new products every quarter, and more than 1000 kinds of matching programs, so that women's eyeballs could not be stopped with the tactics of Yi Hai. In order to cope with the changing styles, the main line of the monopoly field was the work and lifestyle of the leading lady one day and one week. By using color science, collocation and Chen Xue, the different styles of clothing were classified and displayed. Meanwhile, ornaments, accessories, watches, shoes and other accessories closely related to women's life were arranged together. The combination of display and background music props let consumers enter Feig Naadia to feel the scene of everyday life.

After many years of operation, the Chinese women's wear market has improved, but in view of the backwardness of the Chinese clothing industry and the lack of market analysis, Feig Naadia's occupation is very normal because they have set up detailed investment analysis, shop decoration, advertising support, operation and marketing analysis for franchisees, so a large number of franchisees and agents have a complete set of feasible shop layout and operation guidelines. So the national franchisees in the late period joined together and collective efforts to push Feig Naadia to a new climax.