How To Start Mobile Internet Marketing In 3G Era

Based on the GSM network wireless network marketing, because the network browsing is not the mainstream application of mobile phone users, so the text messaging has become the mainstream mode of mobile phone marketing in the 2G era. Because of the limitation of information volume, user license and legal issues, the network marketing of the GSM network environment can not be realized at all.

When 3G is getting closer and closer to the actual application, we need to seriously consider how to start mobile internet marketing based on 3G network.

The concept of 3G, which has been fried for many years, is reported to be open to users when the 3G mobile phone based on the domestic 3G standard has been opened up recently.

This is probably due to the credit for the 2008 Beijing Olympic Games, because the 3G mobile phone bandwidth may support the application of streaming media in the wireless terminals. "Mobile phone watching the Olympics" has become one of the important advertising appeals of many 3G phone manufacturers. If China's 3G standard TD-SCDMA is not put into practical use again, then 3G's obsolete technology standard is really no longer necessary.

Because Beijing is to undertake the Olympic Games in August 2008, because 3G mobile phone manufacturers want to promote the 3G mobile phone, the enterprises that have obtained the license of TD-CDMA mobile phone production in China are more anxious to see the application of the Chinese 3G mobile network as soon as possible.

Recently, from the consultation of the new competitive network marketing management consultant, some well-known domestic communication products manufacturers have been eagerly seeking the promotion service of the network promotion. It seems that the time when the domestic 3G phone starts to dial is not far away.

But Baidu (baidu.com), from the Internet media reports, the 3G mobile phone opening time and 3G communication costs and other user concerns, so far China Mobile / China Unicom has not yet given a clear policy.

In March 22, 2008, I called China Mobile service telephone 10086 and got the reply that there is no relevant notice on when 3G phones will be open.

It seems that we still need to wait for users who want to experience 3G phones as soon as possible.

In fact, I do not think that 3G phones can bring about much revolutionary changes in general voice communication and web browsing. After all, the bandwidth of more than 300 K is too slow for users who are accustomed to more than 2M broadband.

But I personally think that the real meaning of 3G is that using mobile Internet will become one of the regular ways of Internet access for many users. The proportion of Internet users will even be much larger than that of computer users. So there is a new area worthy of attention: what are the new behavioral characteristics of 3G Mobile Internet users?

How do we start the practice and research of mobile internet marketing based on 3G standard?