The Main Way Of Blog Marketing

Nowadays, with the rapid development of Internet, web log, blog is no longer something new.

Many websites have expanded their blog space in order to attract Internet users, so that bloggers can go all the way.

Similarly, with the development of the blog channel, the hits of some famous celebrities and their wits are far beyond the imagination of the people, which is far beyond the attention rate of some print media.

As we all know, click rate means the advertising market space of attention economy.

Therefore, with the help of blog, marketing behavior is also generated.

Usually, there are two ways to blog marketing.

First, with the help of blog content, we can enhance the advertising attention rate of our blog pages and win advertising profits, and now there are websites that attract and retain the high click rate bloggers.

Two is the blog itself as a product of communication.

For instance, some netizens and companies that enhance their visibility are bloggers for some famous brands such as Sina, Sohu, YAHOO and so on. Through continuous updating of content, click rate can bring more attention.

So, how to treat blog marketing behavior correctly?

First, the essence of blog marketing.

For this kind of marketing mode based on Internet blog platform, it should be said to be an innovative channel for marketing communication.

Because it can not achieve instant sales, it only passes information to clicks through a new media way. At the same time, it is also a manifestation of the media channel to keep pace with the times. It is an innovative expression of network marketing, and the E-marketing based on e-mail is pushed from a fictitious background to a more realistic front.

Two, the feasibility of blog marketing.

The network is virtual, but the influence is real and objective.

Therefore, Internet blog marketing is a real battle in virtual reality.

First of all, the increasing number of Internet users in China has laid the market basis for clicks.

Blog group has also produced the process from quantitative change to qualitative change. Millions of different blog groups have become a target group, so the blog platform has become an effective media for dissemination.

As we all know, diary is everyone's right to privacy, but online diary has changed this traditional thinking. With the help of network platform, each blog has become more vivid through ideological dissemination, making blog space a communication platform shared with people.

Although blog groups can not be widely covered like traditional media, they can achieve the desired effect, while it is still a huge, low-cost database resource.

As long as we open some portals and some professional Blog websites, we can easily get relevant information from bloggers.

Secondly, it is consistent with the fashion personality orientation of the products that are pmitted.

Internet users and bloggers are basically modern and knowledge-based, and netizens who are willing to click blogs are mostly knowledgeable, modern and young.

Therefore, the location of blog products should be consistent with netizens' audiences as far as possible.

For example, Huarun snowflake has launched a blog for its new product. The new "black lion new move 8 degrees" beer embodies an alternative personality, which coincides with the personality of the mainstream young group of bloggers.

Although the composition of blog groups is varied, the personalities that dare to show themselves are the same, and most of them live in cities full of network conditions. This is also consistent with the target group and market positioning of black lion beer sales. Moreover, as the first brand that fully uses the blog marketing communication, its advertising attracts the attention of the communication effect is very obvious, and the advertising effect of its behavior itself is a great spread.

In addition, its influence on bloggers has also affected tens of thousands of young media workers.

Moreover, the cost of such marketing communication behavior is much lower than that of the traditional advertising media, and can achieve the direct one to one communication effect.

It should be said that Internet users who can reach the Internet and bloggers and users with computer and Internet are at least above the average level in the city, and this is exactly the consumer group that accounts for the mainstream of market consumption.

Three, matters needing attention in blog marketing actual combat.

Although the above feasibility analysis shows many feasibility of blog marketing, this marketing mode is not always perfect.

First of all, restricted by the hard conditions of the network, the blog group is still only a small part of the composition of the social consumption crowd. The environment is still centered on the modern urban and urban areas, and has not yet formed an important proportion of the target consumer group, so they can not decide the market prospect of the product.

There are still many target consumers who do not surf the Internet everyday. Some consumers have launched blogs just for the sake of freshness, and many bloggers do not have time to maintain their diary continuously, making their blog communication platform unsmooth.

Therefore, this marketing mode can only be said to be the market entry mode of this product, and it also relies on some traditional marketing resources to achieve channel resources that affect dealers and terminals. Because many commercial personnel in terminal terminals have few blogs due to work reasons, otherwise, it is difficult to influence and launch the market in a big way.

Second, not all bloggers can see the designated marketing blogs.

Therefore, we should pay more attention to the design and communication of different groups of blogs, and to understand the ideological nature of bloggers.

In addition, communication with blogs must be continued.

We need to find Pareto's economic rule in every blogosphere, that is, the most effective 20% bloggers, because their driving behavior is the most influential factor in the blogs. Therefore, we should integrate into their blog's ideological atmosphere and keep the communication uninterrupted.

Last but not least, the choice of blog platform is website.

The website has already manifested more and more Matthew effect, and some high attention portals have high click rate, so that bloggers are more likely to be clicked.