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    CN Domain Name Is Marketing Tool.

    2008/4/25 14:41:00 42065

    The survey also shows that among the many businesses that use online shops, the proportion of CN domain names is quite high, which has become an excellent markup for retail enterprises to implement network marketing.



    Among the 5 industries surveyed, the proportion of enterprises that use CN domain name and general web address is more than half. Among them, the proportion of applications in retail enterprises has reached 63.5%, and the proportion in the cosmetics industry has reached 80%, almost including all international cosmetics giants.

    In addition, the network stores of several major shopping malls in Beijing have chosen CN domain name brand without exception.



    The domain name is the "network number", and the CN domain name is China's national top-level domain name.

    The China Internet Association's marketing work committee thinks that the CN domain name is the embodiment of "Chinese identity" on the Internet. Therefore, foreign business tycoons who are well versed in the way of localization marketing have used CN domain names without exception.

    And domestic retail enterprises, which are not dominant in scale, capital strength and number of stores, also use CN domain name as a marketing tool to compete with international business tycoons.



    New trend of booking decoration



    A few days ago, Ms. Wang because the decoration is very depressed, she asked decoration "guerrilla" construction, the foreman suddenly called her, let her make up 2000 yuan, because the foundation decoration material prices rise sharply, if not to pay the difference of building materials, they will withdraw work.

    Ms. Wang was very angry and went to the building materials market in person to investigate, and found that the building materials including latex paint, plate, light steel keel, plasterboard, and so on, indeed, the price was raised a lot.



    Compared with the high price of guerrilla units, the author learned from the major decoration companies that in view of the rising price of all kinds of materials and the increase of personnel wages, the major companies have put the price up on the agenda. If the price does not fall after the Spring Festival, they will implement the new price system.

    Many owners heard this information, one after another in the formal decoration company 2008 decoration.


    Decoration materials prices continue to rise



    Zhang boss, who is doing the hardware business, said that he had been doing the decoration materials business for 10 years, and the price of decoration materials in 2007 was all over and fierce.

    "From the eve of the national day of 2007, the price of building materials has started to rise generally, and the price of various hardware has risen by about 30%, and the electrical wiring has risen by more than 20%."

    Recently, woodworking boards, wooden flooring, latex paint and so on have also raised prices, and even sand and cement prices are rising.



    From the building materials market, from the beginning of 2007, building materials and decoration materials have started a new round of price increases. Sanitary ware, electric wires, latex paints, plates, hardware fittings and other prices have seen a "three level jump", with an average gain of 20%.

    "In addition, the price of blockboard has also been rising in recent years, and the higher grade Blockboard has risen from 110 yuan to 130 yuan, and the price of each board has exceeded 150 yuan.

    The owner of Xue Yi said.



    Raw material price increase is the main reason.



    According to the analysis of the industry, there are two main reasons for the substantial rise in prices of building materials and decoration materials: first, the rising prices of raw materials such as oil and other energy related raw materials and upstream timber, which affect the price of paints and all kinds of glue. The price of non-ferrous metals has risen sharply, affecting the prices of downstream faucets and hardware, and the rise of logs has led to a rise in prices of all kinds of wooden products such as BLOCKBOARDS.

    In addition, since last April 1st, the state has increased the consumption tax on solid wood flooring, and the shortage of imported wood materials has caused the price of solid wood flooring to rise, so all decoration materials are involved in the upsurge of price rise.



    Wages and benefits increase



    "The wages of decoration workers are rising fast.

    My first house has doubled the wages of the second houses. "

    The owner who lives in the famous family said that 3 years ago, she renovated the world city house, 140 square meters, the work cost was 15 thousand yuan, now the same area has already been 30 thousand yuan.



    According to the head of dragon hair decoration company, an ordinary woodworker's daily wage was about 50 yuan, rising from last October to about 70 yuan, and now no 100 yuan will not come.



    Book decoration "resist" rising costs



    It is understood that the recent major decoration companies have not yet adjusted prices, and in accordance with the practice of customs clearance at the end of the year, major companies have launched preferential policies, such as those with strong strength and material stores, such as "sign up to send main materials, appliances", "sign up for decoration or sign up for decoration at the moment, and enjoy sales discount".



    "The company material library has a certain amount of inventory, plus scale operation cost compression, so it has the ability to give profits to consumers."

    The Oriental household reminds consumers that if the owners who are to be decorated in the spring of 2008, or when the price has not yet risen before the Spring Festival, booking decoration can offset the pressure of rising costs after the Spring Festival.



    Tianjin first present pension service company



    The specialized home care service company, which was supervised and managed by the Tianjin Peace District government's financial investment and establishment of the district endowment service leading group, was recently launched.

    The service company will focus on the free services of the "three noes", the minimum insured elderly over 60 years of age and the solitary and empty nesters aged 70 or above.

    Indoor cleaning, clothes washing and even hairdressing, pedicure and other things, as long as the elderly call the special line telephone, service can be delivered to the home, which is still the first time in Tianjin.



    According to the introduction, the specialized home care service company, which is "paid" by the government, will undertake the government subsidized elderly housekeeping service. It will fulfill the service items in the form of "self catering" to provide satisfactory housekeeping services and emergency services for the elderly, and provide "emergency assistance services" for the elderly who are suffering from sudden changes and living in trouble.

    At the same time, the "service month" campaign launched in Heping District has also been launched. The activity will go deep into 100 elderly families living alone and empty nesters to send warmth and services to the streets, and volunteer associations and members of various street organizations will carry out various medical care and family welfare activities.



    In 2008, Tianjin will basically popularize the pension and welfare services network facilities in all townships and townships in the city.

    The neighborhood committees are responsible for investigating, identifying, registering, and establishing health records for the elderly in the community. The streets and townships are responsible for the establishment of community care service teams, and the districts and counties are mainly responsible for the establishment of social service centers and sites for the elderly.

    The city's economically troubled elderly will be funded by the government to enjoy social welfare services for the elderly, and the elderly who have the ability to purchase will achieve "demand" and "get".



    Free service items: family barber, pedicure, indoor cleaning, laundry, bulk cleaning, cleaning, emergency services (mainly to solve the "line fault within household meters", "repair household appliances", "running water pipe run", "sewer dredge" and other failures), emergency rescue (mainly for sudden accidents, families living in distress to solve the urgent needs of the elderly, in line with the principle of "first served, after recovery, with the actual needs of the elderly as the precondition" principle, for the elderly "timely help") and provide safe and safe nursing companions and other labor services.

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