How To Make Marketing Genius?

Simon de Beauvoir said: "no one is born a genius, anyone can be a genius."

So you can imagine that you have excellent leadership skills, like Meg Whiteman, chief executive of eBay, Meg Whiteman.

Imagine that you can guide the whole industry change like Michael Dale (Michael Dell) or innovate the whole industry like James Dyson (James Dyson).

Imagine that you can build a strong brand for Starbucks and Nike like Scott Bebury (Scott Bedbury), and learn from the Jim Stengel, chief marketing officer of Procter & Gamble Company (Bedbury).

These characters called "genius" have written a lot in the history of human business process.

Peter Fisk uses his consistently bold language style to tell you how these business giants become gifted.

Academics and philosophers have long studied how genius is genius.

Russian scientists claim to have discovered the "genius gene" by analyzing the prodigy, while others say that genius is largely determined by hard work. For example, Thomas Edison once said, "genius is one percent inspiration and ninety-nine percent perspiration."

But there are some clues that tell us where genius comes from and what factors make them achieve extraordinary success.

First of all, genius can not be roughly equivalent to intelligence. Genius can not assume that it has high IQ. At the age of 8, it will speak 15 languages or understand complicated quantum mechanics.

In fact, genius should consist of talent and creative thinking as well as the combination of the two.

The perfect combination of talent and creative thinking can create the so-called genius.

Genius can creatively release its intelligence.

In the world we live in, there is anything that satisfies our needs.

The wardrobe is full of clothes, there are all kinds of food in the kitchen, and there are all kinds of electrical appliances in the house.

But we still want to get something new, the coolest and the best.

A person's basic needs, such as food and clothing or shelter from wind and rain, we all need to meet in a new way.

So how can marketers make better use of people's desire?

Look at what everyone sees.

Nobody wants to think about that.

Genius is the ability to combine knowledge and creativity into innovation and use it in key areas.

To create differences and attract people who are tired of traditional products, great ideas can prove and maintain your brand, but they need to be constantly updated to ensure their attractiveness.

Creativity is the source of value, creativity is full of new ideas, creativity can make marketing more important, and make marketing the most exciting thing in business.

Like a champion athlete, genius must have some kind of talent.

But like those who have won the championship, the talent must be natural, guided, inspired and expanded compared with many competitors.

The same is true of marketing genius. He must stand out from his work experience and market experience.

The motivating factors in marketing genius come from outside, from customer insight to competitive action.

It has nothing to do with the specific market. For example, suppose you are a banker, what can you learn from the consumer goods industry?

Or if you are a sports shoe manufacturer, what can you learn from mobile phone manufacturers?

In fact, everything, anywhere, can inspire genius. It can be a documentary on Discovery channel. It can be an unusual experience during travel. It can be a deep consideration of a general evaluation.

Fiske not only tells us what genius needs, but also tells us in detail how the genius thinks, how to face competition and how to lead subordinates. In the eyes of Fiske, a person who becomes a marketing genius and becomes a star marketing staff of the company seems not so far away.

If you want to become a marketing genius, you can become a marketing genius, he said.

No matter what you can do or what you think you can do, do it.

Because adventure is such a power, genius and magic in it.

Innovation.

Inspiration.

Out of the ordinary.

Genius.