Lessons Learned From Clothing Business

I started with a small clothing retailer.

When you run a small shop, you get confused when bargaining. But business is good. After several years of operation, you want to do something big.

Opened a store, and experienced some of the following things.

1 choose brands.

Apart from the local brands, tens of thousands of yuan or tens of thousands of yuan to join the brand, there are still low price shelves plus props, and rent and decoration, I am afraid we have to remove 200 thousand yuan.

After two days' pfer, a celebrity endorsement brand was identified. As long as 3000 yuan of the contract deposit and the contract were not carefully examined, it was signed.

Mistake: the contract is not optimistic; the goods only look at a season; they neglect many details.

2 choose the store site.

Went to a mid-range market, just to the edge of a good location, there are two large windows, 1 floor, near the door.

The rent is more than 50 thousand yuan, but if I ask for 3 years' money, I'll get rid of my 160 thousand yuan.

Error: although it is a mid-range market, there are few young people, and there are only a few shops out there.

Also, do the fitting room, and then remove two big windows, no place to place the goods.

3 decorate to buy shelves.

Originally, there was decoration in the store, so it was simple to save money.

The rack cost 18 thousand yuan.

4 purchase.

The agent said that the goods were ready and the money had been passed.

I said I didn't see how the goods were matched, and they explained that it was a distribution system.

Who made himself do not look at the contract?

5 recruitment.

A friend was helped and a good waiter was dug out of the old market.

But my friend did not regard me as the boss. The one I had dug was the vase, and I looked at it in the mirror all day.

6 cargo.

After all, they used to be bulk goods, but they didn't do much research on franchised stores.

Telephone agent asked, reply is now there are 3 areas open at the same time, my shop is small, no one came over.

I had to command myself. It's a mess.

7 opening.

There was nothing wrong, but there were not many people who came to visit, but only 3000 yuan, but there were still some money left.

8 business.

Although the business is not very good, it earned 5000 yuan in the first month.

But then the agent took all the freight from Guangzhou to the props and shelves, and the freight back to me, which cost more than 1000 yuan.

9 change the storefront.

With so much rent, what else should I change?

The store only has 40 square meters. How can the goods be displayed in two seasons?

Just opposite a 92 square meter shop, so changed shop, the decoration spent more than 20 thousand yuan, the rent 120 thousand yuan per year.

The goods were moved, but the promised goods were late, and the peak season was delayed by more than half.

The only thing I want to do now is to switch to a supermarket for children's shoes.

The rest of the goods are sold, and the 3000 yuan deposit is not allowed.

Learn the lesson and strive for the next project to make some money.