Cultural Marketing Is The Highest Level Of Enterprise Marketing.

What is cultural marketing?

Simply speaking, cultural marketing means marketing by means of cultural power. It refers to the marketing concept formed by the marketing personnel and related personnel under the influence of the core values of enterprises. The marketing image created by them is a marketing mode formed in the specific market operation process.

"My site, I make the decision", the brand slogan with such personalities flying from the China Mobile, which has always been robust, calls the young people to be fascinated. China Mobile promotes the "dynamic zone" throughout the country.

As the first brand in the country to customize for young and fashionable users, the "mobile zone" has broken away from the previous classification mode of mobile communication business simply based on the tariff standard, putting the user experience and personality characteristics in a more important position.

Among them, the Guangdong Mobile launched a series of marketing programs targeting the target customers to get the industry's affirmation.

As a result, China Mobile brand has also won a potential market -- China Mobile has more than 10 million users in the dynamic zone.

To achieve this figure, it took only a year to move.

Therefore, the brand is not only a complex symbol, but also has certain individuality, and its individuality is the symbol of culture.

Simple, family oriented, sincere, like family members in a harmonious relationship; energetic, young, latest and outgoing, such as Pepsi Cola; educated, influential, competent, such as HP; rich and humble, such as Mercedes Benz and Lexus; sports, rough, such as Nike.

China has also emerged with a number of personalized brands.

Such as "Goldlion", "a man's world" conveys a masculine and extraordinary personality.

Wahaha is a symbol of happiness, health and hope.

The Chinese red bean group attracts many Chinese and foreign customers with the cultural connotation of "Acacia beans". Therefore, the brand is a personality. In the process of creating brand, we must pay attention to the shaping of brand personality.

Resources will be exhausted, but culture will never cease.

Therefore, first class event marketing must give the brand culture connotation to meet the needs of consumers for brand culture.

Because culture is the soul of an enterprise and the pillar of a company's long-term survival. Any successful enterprise depends on the construction of its constantly improving cultural system.

Therefore, the activity marketing with cultural connotation has a unifying function for the healthy and sustainable development and growth of enterprises. Compared with others, it tends to achieve twice the result with half the effort.

Many examples of celebrities have fully demonstrated this.

In recent years, Chinese enterprises have become increasingly aware of the long-term charm of cultural marketing, and have launched a variety of forms of cultural activities.

The wide range of cultural marketing, the deep influence on consumers, and the far-reaching significance in the society are simply promotional activities and single brand promotion, which is the ultimate perfect embodiment of promotional activities and brand activities.

In the process of implementing cultural marketing, we should integrate effective resources of all parties and fit in with each other so as to achieve unlimited marketing effect.

It is an inevitable choice for all famous brand enterprises to lead to high-level development. It is a demand for enterprises to self sublimate and a higher level. An enterpriser with foresight and insight and strategist vision should let his leading enterprises take this step.