How To Promote Brand And Product Through Network Marketing

The promotion of brand image by internet marketing is nothing new. After a year's practice, I summed up the following points:

1. the fundamental purpose of Internet marketing is to rapidly establish and promote corporate image and products with low-cost and efficient Internet platform, effectively accept market feedback, differentiate potential customers, and ultimately achieve sales growth and marketing promotion.

In the information age, how to use the Internet to reduce marketing costs, quickly acquire customer resources and occupy the market is something that every business must pay attention to.

Popularly speaking, to deliver effective information faster and better to consumers is the fundamental purpose of network marketing.

Clear marketing objectives, the choice of marketing tools is important.

2. I used the marketing tools: official website, B2B e-commerce platform, industry website, search engine, instant messaging tool, etc.

First, the official website, a sound and sound official website is a good platform for customers and partners to fully display their image and products. The accuracy, immediacy and professionalism of information are three important factors that directly affect the marketing effect.

Keep the official website updated and authoritative, try to avoid unnecessary mistakes, and show the most impressive impression to customers through pictures, texts, videos and links.

B2B e-commerce platform, for our specific circumstances (outdoor brands, distributors and agents in various regions are our main customers, not directly facing the terminal market), B2B promotion is the most appropriate.

At present, the mainstream B2B websites such as Alibaba Huicong have the advantages of more commercial users, larger traffic, popularity, market share and Global trade website ranking far beyond other similar B2B websites. Information is easy to be crawled by search engines and other websites, and the brand influence is expanded wider.

The drawback is that inaccurate information leads to high communication costs. It will obscure the brand and bring a lot of enquiries, and there will also be many sales calls.

Industry website, 8264, green field and other industries portal website, because the main browsing crowd is interested in outdoor, for this kind of crowd, knowledge content is more easily accepted, need to stand in the consumer's point of view to release information.

Instant messaging tools: QQ, trade and MSN, as the most popular instant messaging tools, play a role in instant communication and interaction with consumers in marketing promotion.

For example, publishing the latest product information in QQ group is the fastest way to establish contact with customers. Now it is widely used.

3. example of Internet marketing: taking SCARPA climbing shoes as an example, I published footwear products information on official website (www.k2summit.com), Alibaba (www.alibaba.com.cn) and 8264 (www.8264.com), which is a multi-channel promotion. After that, product information was reproduced by search engines, other commercial websites and enthusiastic netizens, so as to achieve the rapid spread of viral pmission.

Conclusion: network marketing is a diversified and multi-channel promotion mode, so long as it is suitable for its own development mode, it can be tried.

Choose the right network marketing tools (characteristics: popularity, traffic volume, high visibility) can make your promotional efforts get twice the result with half the effort.