Property Reception Skills

No matter how excellent sales planning, how huge advertising investment, the final paction of real estate must rely on marketing personnel on-site reception.

It is a matter of concern for every property developer and real estate marketer to promote sales and raise turnover rate.

If marketers have the ability to persuade customers and better persuade customers in the actual reception process, as property developers, they should help marketers to grasp the following three basic principles:

1. believe in the property you sell.

Marketing should run through the whole process of real estate planning, design, development and sales, and marketers should be familiar with and even participate in this process.

If marketers devote enough effort and sweat in the process of selling "property", they will have enough confidence in the property they sell when they sell. When they receive customers, they will not show off those sales words, but genuinely help them to choose the best property they think they have.

2. believe in the company you represent.

The developer should let marketing personnel know more about the company he represents, so that they believe that the company he represents is a good faith, prestige and powerful company.

At any time, marketing should be based on business ethics and take this as a yardstick to discuss business with customers.

Only in this way can marketers be able to promote sales with a clear conscience.

3. believe in your marketing capabilities.

Marketers must build up self-confidence and believe in their marketing capabilities.

Because he must be confident before he can make others feel confident.

You have to believe that you are the right salesperson. It is appropriate to introduce the property to the customer and sell the company's property.

The sale of real estate is a high failure rate and a high rejection rate. If we can not have a high degree of self-confidence and a high degree of frustration tolerance, we can not survive and grow in this industry.

In the actual reception negotiation process, marketers should also pay attention to the following aspects:

1. don't be overzealous.

Real estate is a high priced special commodity, hundreds of thousands of yuan or even millions of dollars. The corresponding customers are mostly rational and prudent, not the simple level of marketing rhetoric, warm reception can move.

Marketers should be reasonably articulate, generous, frank, sincere, clear and clear answers to various questions raised by customers, not too enthusiastic.

In today's buyer's market, excessive enthusiasm will leave customers with a sense of immovable property, which is very fatal.

2. in the early days of negotiations, do not get entangled in price too much.

The meaning of "expensive" and "cheap" is very imprecise and has a strong subjective color.

Different people have different opinions on this word.

The more you can satisfy your customers' wishes, the more you feel that your property is cheaper.

As an excellent salesperson, we should find customers' needs in the shortest time and try to satisfy them, so that customers can focus on the value of the property.

Try to make the customer realize that the property you sell is exactly what he needs, and he will put the price in a subordinate position.

If the price problem must be involved, the price must be combined with the value.

5. the on-site reception of real estate needs more excellent negotiation skills.

In real estate, on-site reception is also a commercial negotiation, often encountered some customers to bargain on property prices, such customers tend to have bought customers.

Marketers should let customers experience an arduous negotiation process and make him feel that every discount he has won is hard won.

Moreover, if conditions permit, customers will eventually have a sense of "victory".

Customers generally cherish the fruits of hard work, thus opening the door to the paction.

When the real estate marketers are making persuasion and promotion, there are many methods to be adopted.

By grasping these principles, we can find the best way to reach a bargain.