After The Earthquake, Wang Shi Will Expand Investment In New Media Marketing.

The development of the Internet has entered the 2 era. The characteristics of the 2 era are user creation, democratic marketing and maximization of information determined by users. This is also the charm of network integrated marketing.

Wang Shi and Vanke were badly screwed by the new media this time. The new media's greatest strength is to do negative things. Under the action of network viral marketing, the negative combination of consumers' wishes is immeasurable.

Wang Shi's Vanke's advertising investment in the Internet new media before is very small, though Wang Shi knows word of mouth marketing.

Wang Shi has a blog, which saves him a lot of advertising expenses.

Now that Wang Shi has paid the price of brand damage after failing to fulfill a social responsibility of a large real estate company after the Wenchuan earthquake in Sichuan, Wang Shi will make a choice. In addition to investing 100 million to rebuild Sichuan disaster area, he will also increase investment in network marketing.

Will Wang Shi choose Internet word of mouth marketing or online advertising marketing?

Zhan Peng believes that the former is to control users and satisfy netizens' wishes as long as possible, so as to achieve long-term brand reputation effect. The latter is to buy media and advertise to major portals and speech platforms. This effect is similar to that of brain platinum. Even if scolded, scold information will not become mainstream.

We should wait and see what Wang Shi's Vanke is going to do.

Internet new media has brought negative publicity to Vanke's viral pmission, so that Wang Shi must consider increasing investment in Internet marketing, otherwise he will be blackmailed by new media's negative information.

Is new media marketing still being blackmailed by new media?

Wang Shi and Vanke will make a wise choice.

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