Dealers Choose New Products: Which Clouds Will Rain?

No standard is found. Many dealers' development prospects are hard to predict. I don't know which clouds will rain in the sky.

If the company's credit is not good enough, dealers may be dragged down by any company at any time and fall into the "mire" of new product promotion.

The operation of the "four or five" liquor in the Henan market made the dealers in the Henan market shudder. Because of the difficulties in the operation of the manufacturers, many dealers' products were unsalable and backlog in the warehouse. Many dealers lost money or even went bankrupt due to selling four or five liquor.

Because low-grade products are channel products, it's hard to sell in the mass market without visibility.

If you choose new products, you need to be careful about the reputation of its low-grade products in the market.

For example, a dealer in Henan market wants to sell a beer product. After investigation in the market, it finds that the popularity of Venus beer is particularly high in many markets. Many people know that, but it is reflected that there are not many products in the middle range. Therefore, the dealer quickly acted as a medium and high grade product in the three line market, less than two years ago. Now it has become a rare large number of Venus in eastern Henan.

Mid-range products are also the key for dealers to inspect new products. In fact, the truly profitable products in the market are mid-range products, low-grade sales and high-end image, while medium profits.

Therefore, reputation is the key to inspect a medium-sized product of an enterprise.

Fame is not acceptable, because the mid-range products have their own ability to consider their premium, selling a product at a good price, and the reputation of the brand is even more important.

The quality of high-end products, brand performance, cost performance is not the main factor leading to sales, brand strength has a greater impact on sales.

For the enterprise, the mid-range product is the profit product of the enterprise, at the same time, the sales volume is also considerable. Therefore, the enterprise should use different marketing strategies in the product life cycle to ensure the continuous selling of products, and guarantee products to postpone senility.

Compared with mid-range products, high-end products should have a strategic development plan of 5 years or more than 10 years.

Therefore, when choosing new products, distributors should give due consideration to the development plan of the enterprises.

In terms of product strategy, the middle and low grade products are more about research price and packaging, and for high-grade products, the most important consideration is quality and brand.

In terms of price, high-end products mainly consider cost-effective.

For the choice of channel, the intermediate products mainly include circulation and terminal.

The high-end products mainly run hotels and restaurants.

Generally speaking, promotions are less promotions for high-end products, while mid-range products generally promote sales to consumers, while low-grade products are often promotions for channels.

When choosing new products, dealers should pay attention to sample market research.

The main contents are as follows: 1. The overall marketing environment of the model market; 2, the product strategy of the sample market; 3, the operation and control of the sample market.

A mature enterprise is quite prudent in listing new products.

It can be divided into several steps: 1) recruitment and training of personnel.

2) market research.

3) advertising.

4) new products are on the market.

Including new products, display, vividness and so on.

5) channel promotion to stimulate ordering.

6) consumer promotion and brand promotion.

7) occupy the warehouse plan and so on.

The market competition has been intense, and the days of extensive and thin harvest have become the past. If enterprises want to be successful, healthy, continuous and stable development, they must have a sound management system.

This is also a standard for dealers to choose new products.

Executive ability is a systematic thinking. Can he accomplish this task if he is allowed to ride on a bicycle to the moon?

To improve the executive ability of employees, they must have tools, standards, plans, ideas and strategies.

Executive ability is also a criterion for assessing whether an enterprise can operate new products. The quality of execution directly determines the fate of a new product in the market.

Because for the enterprise, the real meaning of the new product does not exist. Most of the new products are upgraded on the basis of the original products. Therefore, understanding the market operation of similar new products has a lot of reference for the operation of new products.

Since it is a new product, it will have many different products from other similar products, and it is difficult to copy other products in a short time. Only in this way can we set up the threshold and form our own unique sales proposition, which is of great significance to the publicity and dissemination of the brand.

Mainstream enterprises represent the trend and direction, so their opinions are very important to the choice of new products. The key to whether a product can be opened in a market depends on whether the product can adapt to the trend. This means that the mainstream enterprises have the ability to guide the market trend and observe the new products in the market.

Almost all dealers are taking effective measures in specific local markets, so that they can test the market reaction of products, and also can sum up their experience and prepare for the full listing of new products.

The trial market can truly reflect the real market situation of the new product.

Market cost is the key to start the market. As a business enterprise, they should have a complete market cost plan, and have annual budget and distribution.

The details are as follows: 1. Budget for new products.

2, channel cost budget.

3, consumers pull budgets.

Choosing new products is a required course for dealers. Following the marketing rules is the key to success or failure of business. Dealers need to follow the trend and find out the rules and choose new products that are suitable for them.